Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: The newest member of Channel One’s team of “reporters” is Tom Hanson. His background looks rock solid. His credentials are easily the most impressive of Channel One’s current crew. However Mr. Hanson is different than other Channel One on-air personalities. He appears to be doing his career in reverse. It’s too...
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From Jim Metrock: You would think Time Warner wouldn’t need to rip off American taxpayers. After all Time Warner had a net income in 2012 of a little over $3 billion. That’s not revenue, that’s income… net. The Cartoon Network is part of Time Warner. Stuart Snyder is the president of Cartoon Network....
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From Jim Metrock: This is getting painful, even for me. Jessica Kumari is around the age of my sons and I hate to see someone damaging their career at such a young age by doing something that is utterly moronic. Ms. Kumari, why are you doing Nintendo ads on Channel One? It might...
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From Jim Metrock: When a movie studio comes to Channel One wanting C1’s help getting kids to buy tickets to their movie, Channel One News goes into overdrive. Channel One will do whatever it takes to make that movie studio happy. (What about what’s best for students? You gotta be kiddin’. This is Channel...
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From Jim Metrock: Well she showed up. I was wondering what happened to Jessica Kumari after she left Channel One News this past May, After working at Channel One for an unbelievable stretch of six years! I was interested to see at what her next job would be. On September 18 I found out...
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From Jim Metrock: I saw a movie today that was advertised on Channel One News. It was horrific. It was extremely violent. It was repulsive. Channel One News is a small company. It’s CEO Ms. C. J. Kettler has to know what is going on in every aspect of the company. She had...
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From JIm Metrock: Thanks to the teacher who took time to call Channel One’s Demetrius Pipkin on some sloppy reporting. It’s a relatively minor thing, but it does show Channel One’s lack of attention to details. Mr. Pipkin tells students that 63% of people in a new poll are “COMPLETELY opposed” to bombing Syria....
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Bob McCannon My email to the Media-L list serve (media educators) I’m very sad to hear of Bob McCannon’s death this week. He was a friend and mentor. Bob wanted purity in media education. No conflicts of interests -Don’t allow Big Media to fund efforts to inform the public about Big Media. He...
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From Jim Metrock: Those lovable youth marketers at Channel One are back at it. It’s just August and they are advertising age-inappropriate movies to children. This is standard fare for Channel One. They have done it every year since 1996 when I started to research and report on the company. There was some hope...
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