Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Above is a press release from Channel One. No company is better at making a little thing sound like a big thing. Below I have copied the press release word for word. To make it more readable I broke the content up as if it was going to be read on...
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From Jim Metrock: Channel One News uses classroom time to ask students to give various pictures a funny caption. It’s a total waste of taxpayer-funded school time, but Channel One couldn’t care less. This was a recent picture. This is Maggie Rulli a reporter for the show. My caption unfortunately is more serious...
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From Jim Metrock: Ms. CJ Kettler is making it hard for anyone, especially teachers, to defend her, much less like her. The few teachers who have tried to support Channel One’s commercial presence in classrooms, have to be throwing up their hands and shaking their heads when they see what Ms. Kettler is doing....
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From Jim Metrock: I have written before about the laziness of Channel One reporters: Dec. 18, 2003 – The Lazy News Network, Apr. 8, 2007 – Laziest Journalist in America?, May 5, 2008 – The Lazy News Channel . How lazy are the reporters at Channel One News? This company brags about being young...
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From Jim Metrock: There has to be a lot of crying going on at Channel One if the figure I saw for their annual revenue is anywhere near correct. There isn’t much known about Channel One’s finances since 2007 when the company was bought by Alloy Media and Marketing. Before that year Channel...
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From Jim Metrock: I am trying to figure out who is still employed at Channel One. I made a request of Channel One’s CEO CJ Kettler and she never responded. She is what you would call a “non-responsive” chief executive officer. Channel One Director of Communications Ms. Alex Honeysett wrote me back only...
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From Jim Metrock: Somebody on the Internet wants your child’s personal information. Channel One News and its current CEO Ms. CJ Kettler not only want your child to give up this information, they are URGING your child to do so. Ms. Kettler has approved a series of commercials for Clearasil. Clearasil wants...
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From Jim Metrock: I took off a month to consider if I should end Obligation’s fight against Channel One. I have been researching and reporting on Channel One, and raising awareness of Channel One’s presence in American classrooms since 1996. I had a sense that Channel One’s current management wanted their classroom TV...
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From Jim Metrock: What you are about to read is taken directly from Channel One’s website (http://cdn.channelone.com/wp-content/uploads/2013/06/Channel-One-Network-Advertising-Policies-and-Guidelines2.pdf) Obligation did not change a word. The kiddie marketers at Channel One News wanted to boast to educators and parents that they did indeed have limits to what they would advertise to their captive audience...
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From Jim Metrock: Bishop Fenwick High School in Franklin, Ohio shows Channel One News on its classroom TV sets. (I can hear Channel One’s advertisers and CEO C.J. Kettler shouting with joy, “There IS a school that actually watches Channel One News!”) Every day right before school ends, students are read announcements, bow their...
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