Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: It was never meant to be: Channel One News and Promethean, Ltd. These two troubled companies became partners in the summer of 2011. The partnership didn’t make any sense for Promethean the maker of classroom whiteboards. It did make sense for Channel One. Teaming with a well known company like...
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https://obligation.org/2014-03-26-channel-one-news-tells-children-civilization-may-end-in-your-lifetime https://obligation.org/2014-03-31-channel-one-news-makes-correction From Jim Metrock: A teacher wrote me and raised a good point about Channel One’s correction of a botched up news story. Channel One’s original report said a NASA study predicted civilization’s end could happen within 15-20 years. Channel One was right to think this was a big story because of the...
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From Jim Metrock: Why would Channel One News tell students that civilization may be coming to an end during their lifetime? Only Ms. CJ Ketter could answer that. I have written Ms. Kettler asking her to at least correct the Channel One story as reported on March...
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From Jim Metrock: How could I have forgotten the unforgettable Jim Steyer. Of all the people I have crossed paths with in the battle against commercialism in classrooms, I rank Jim Steyer near the bottom. There is good reason to do so. The other day I wrote an article about the “education” panel session...
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See the March 20 article I Made a Mistake for a correction to this March 17 article. From Jim Metrock: It is good to see Channel One’s CEO getting out and about. The public doesn’t see Ms. CJ Kettler much, and you don’t see much of her even in this Channel One picture. I’m having...
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From Jim Metrock: Channel One News is a shell of its former self in part because of a history of bad decisions by their management. Here’s a big one. I came across this old email to a staffer at Senator Richard Shelby’s office. In 2004, the Senator’s office helped me get in front...
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From Jim Metrock: Back in 2006 the U.S. Senate Committee on Finance released a minority report on the Investigation of Jack Abramoff’s Use of Tax-Exempt Organizations. The report painted an ugly picture of Channel One’s efforts through “Casino” Jack Abramoff and other to misuse various tax-exempt organizations to “bash” people and organizations critical...
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From Jim Metrock: Alabama public servants once again used their public office for personal gain. Below is a link to see the list of those who were granted special access to Auburn football tickets. Every other Alabamian has to donate money to Auburn’s athletic department just to get an opportunity buy season tickets...
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From Jim Metrock: Channel One News has a long history of advertising junk food in American classrooms. The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids. Obligation and others helped put pressure...
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