Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: This is an email I wrote to Ms. Sadie Camac, a fifth grade teacher at Lincoln Elementary School in August, KS. Ms. Camac, As an elementary school teacher you probably are not too familiar with the controversial nature of Channel One News. Historically the firm has aimed their program...
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From Jim Metrock: This is a commercial for a new cartoon show. It aired on Channel One News. Millions of schoolchildren wasted precious school time to watch this ad. Why? Why would they put their school books down and watch this nonsense? Why would any teacher allow this silliness to be...
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Channel One News gets more great press, but at a co$t. From Jim Metrock: Kathleen Bunn has gone cuckoo over Channel One News. She is a Florida blogger who on three occasions has written very positively about Channel One. Ms. Bunn maintains a blog called Life With 4 Boys. Like Andrew Kardon’s site (remember...
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From Jim Metrock: Good grief. What is the problem with you Channel One News executives? There is an obesity crisis among American youth. Don’t you “news people” ever read a newspaper or watch the nightly news? Why in the world are you people continuing to pound schoolchildren with commercials for the high-sugar SunnyD drink? Another...
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From Jim Metrock: Lissa Moses Johnson appeared on Channel One News today to urge school teachers and administrators to purchase a subscription to something called Channel One News Curriculum. This is a new way for Channel One News to obtain much needed revenue. Ms. Johnson was an “education content producer” at Channel One. I say “was”...
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From Jim Metrock: It’s the time of year when Channel One’s on-air personalities make their decisions to either stay or leave Channel One News. Based on my viewing of the show, I submit my predictions. % chance of staying at Channel One News for next school year Scott Evans 85% chance he...
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Reporter Shelby Holliday shills for military. From Jim Metrock: On April 17, Channel One News devoted nearly one third of its program (30%) to a “news story” about the U.S. Army. Students may have watched this news story or they may have ignored it. One thing I am fairly certain of is that few...
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First a junk food commercial. Then a message about healthier eating. From Jim Metrock: What was Channel One News CEO Ms. CJ Kettler thinking. She had to have known about the...
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From Jim Metrock: Jason Kuang has left Channel One News. Mr. Kuang was part of the Channel One “News Team” until his departure in February. He was listed as a production associate but occasionally appeared on screen. Any chance of advancing to an anchor position was squashed when others with less seniority...
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Channel One News paying people to write positive articles about their company. From Jim Metrock: The stink was overpowering the moment I landed on Andrew Kardon’s Mommysbusy.com “family oriented” site. The article I first saw was a Kardon homage to Channel One News. What?! His praise seemed unauthentic, awkward, and forced. The man...
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