Does your school still have Channel One News?
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Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
What do English teachers think of Houghton Mifflin’s Channel One TV show?
Houghton Mifflin’s quest to enter classroom advertising business will draw ire of teachers. 1992 Resolution still NTCE’s position. From Jim Metrock: Early on, the National Council of Teachers of English (NCTE) passed this resolution opposing Channel One. This position statement is as strong as it gets. The NCTE urges teachers...
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What will Houghton Mifflin/Channel One do about parents?
From Jim Metrock: Parents have always been a problem for Channel One. Now that problem is Houghton Mifflin’s problem. Channel One is a company that brings TV commercials into American classrooms. That’s why the company was created; that’s why the company exists today. When Channel One aired commercials for movies and...
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Houghton Mifflin’s Linda Zecher becomes new Queen of Classroom Junk Food Ads
From Jim Metrock: Since May 13 Channel One News has been under the control of Linda Zecher the CEO of Houghton Mifflin Harcourt. The arrangement for Channel One’s CJ Kettler to report directly to Ms. Zecher shows the closeness Zecher is to decision making at Channel One. When Houghton Mifflin Harcourt acquired Channel One,...
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Would you like a high sugar junk drink with that movie?
Houghton Mifflin OKs junk food and movie ads for middle school students. From Jim Metrock: Think Channel One would improve under their new owner Houghton Mifflin? It is still too early to make a firm judgment about the new Houghton Mifflin/Channel One entity, but it’s not looking good. Check out this clip from the May...
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Kettler adds another title.
From Jim Metrock: Ms. CJ Kettler is now a Houghton Mifflin Harcourt Senior Vice President. Sweet. That didn’t take long. It is obvious that Houghton Mifflin is excited about having Ms. Kettler on board. According to the Boston Business Journal, Ms. Kettler will surprisingly report directly to HMH’s CEO Linda Zecher. That has to miff...
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Ads vs Reality
http://www.dailymail.co.uk/femail/article-2655351/The-art-deceptive-advertising-From-brown-shoe-polish-burgers-hairspray-brighter-ingredients-commercials-trick-buying-products.html
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Houghton Mifflin/Channel One plays dirty trick on First Lady
From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before. Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt. Why would any...
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An interview (of sorts) with Channel One’s CEO CJ Kettler
Channel One’s CJ Kettler gives first interview since 2012 hiring. Interviewer serves up powder puff questions for secretive executive. For the full interview click here. From Jim Metrock: How secretive is CJ Kettler? She didn’t want anyone to know she was hired to be CEO of Channel One. She had been in...
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This is Channel One
From Jim Metrock: Channel One News held its first, and more than likely last, Google Hangout this afternoon. It was a sad thing to watch. I mean real sad. It was like watching the movie This is Spinal Tap, but without the laughs. In the movie Spinal Tap is a rock band that finds...
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