Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Houghton Mifflin’s Channel One News intentionally shows students executioner holding knife before beheading. Why show any pictures of this brutal act of terrorism? Is Houghton Mifflin CEO Linda Zecher pushing Channel One to get edgier with kids? From Jim Metrock: The good news is Channel One News did not use the word “beheading” in...
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From Jim Metrock: Kocinski, Hanson, Evans, and Rulli Sounds like a law firm. Unfortunately, these young people didn’t choose the law for a career. They chose instead to earn a paycheck by commercially exploiting schoolchildren. These are the remaining reporters for Houghton Mifflin’s Channel One News. Shelby Holliday as I reported before left Channel...
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From Jim Metrock: It’s Friday, August 8, 2014 and Channel One News hasn’t shown up for class. It is not surprising. For the last several years, Channel One has started the program later at the beginning of school, and have ended their broadcast season earlier in an attempt to cut expenses. Many schools...
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From Jim Metrock: In the “good old days” Channel One News could make money by selling ads on its in-classroom TV show. Channel One loaned schools the TV sets to watch and could threaten to remove them if students didn’t watch the show and its commercials. That threat was the main reason schools allowed Channel One...
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From Jim Metrock: It’s tough to sell advertisers on a TV show with a rapidly disappearing audience. Channel One is still indicating Ms. Jordan is their VP of Sales, but the truth is she has left the company and is now employed by Townsquare Media. It is almost impossible to believe anything that Channel One says about...
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From Jim Metrock: Shelby Holliday wised up and left Channel One News for a job at Bloomberg TV. Former Channel One executive producer Jim Morris works at Bloomberg and probably had a hand in connecting with Ms. Holliday. Although Ms. Holliday helped commercially exploit millions of schoolchildren since 2010, and she should rightfully feel...
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From Jim Metrock: The lazy, crazy days of summer have taken their toll on Channel One News. The company has a section of its Channelone.com website called “Interact.” The section sounds more engaging than it really is. Most of the content consists of simple multiple-choice quizzes or slideshows. Below is a screen shot of Channel One’s...
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From Jim Metrock: During the summer months Channel One News doesn’t film any newscasts. Why don’t they do their news program on their website for young people who look to Channel One News to keep them informed about the world? Doesn’t Channel One News seek to “encourage students to...
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A peek behind the curtain reveals Channel One News is shooting blanks. Subscription curriculum product is DOA. Few will pay for this amateurish effort.
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