Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: I am happy for Scott Evans. After four years of being an on-air personality for Houghton Mifflin’s controversial Channel One show, he announced his departure on May 29. He has been one of the more likable people on Channel One. He’s even more likable now, now that he has...
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Hey, kids, “A married woman is a player’s dream.” Channel One News gives kids tips from a raunchy movie. Check out Channel One’s own words: https://obligation.org/wp-content/uploads/2010/08/c1-movie-review-How-to-be-a-player-1997.pdf Channel One Criticized for R-Rated Movie Reviews August 15, 1997 (Birmingham, AL) The companion website for the controversial in-school TV show Channel One has generated controversy of its own. The...
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Fresh Faces November 26, 1998 January 26, 1998 – Channel One Ceases Their Dangerous “Fresh Faces” Section Within the past two months, Channel One has listened to our our pleas and has ditched their dangerous “Fresh Faces” feature. This was another one of Channel One’s self-promotions that allowed children to put their pictures...
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Channel One’s Guide On How To Cheat On Book Reports February 13, 1998 We were tipped off to this by a teacher in Canada. (Our friends to the north are being plagued with a Channel One clone called YNN.) Channel One published this on their official web site. It attempts to be humorous and at the same...
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Channel One Ad Promotes Most Violent Network Show March 20, 1997 Birmingham, AL – School children in several area middle schools (including all Jefferson and Shelby County system schools) were forced to watch a commercial during school for the most violent prime time series on network television. Obligation, a Birmingham-based child advocacy organization, says this is...
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From Jim Metrock: It’s sad to see young people with a real chance to be legitimate journalists sign on with the kiddie marketing firm Channel One. Check out the background for this dynamic young woman and then try to understand her decision to join Houghton Mifflin’s Channel One News. http://www.channelone.com/reporter/arielle-hixson/ Note to Ms. Hixson:...
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When Houghton Mifflin’s Channel One News plays videos from students, there is a tremendous savings for the in-classroom TV show. Every minute of student-produced content is one minute less Channel One has to create. Do other schools want to see student-made videos about their upcoming prom? Absolutely not, but Channel...
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Is the stink of Channel One causing Houghton Mifflin people to panic? December 12, 2014: Houghton Mifflin Harcourt (NASDAQ:HMHC) Insider Mary Johanna Cullinane unloaded 15,000 shares of Houghton Mifflin Harcourt stock on the open market in a transaction dated Tuesday, December 9th. The stock was sold at an average price of $20.18, for...
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From Jim Metrock: (February 26, 2015) This week Houghton Mifflin Harcourt (HMHC) announced they lost $83.7 million in their fourth quarter. For the year they lost $111.5 million. Wall Street analysts predicted HMHC to post a quarterly loss of 28 cents per share, but the loss was 59 cents. Houghton Mifflin’s purchase of Channel One...
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