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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Teacher criticizes Channel One’s “Ads in schools” report

June 2, 2014
Teacher criticizes Channel One’s “Ads in schools” report

   See our original story.  Unbelievable that Channel One NEWS would do a news story on “Ads in schools” and not mention itself.  But, that’s what students get when Channel One News is brought to them by a youth marketing company.  (Channel One News was developed in order to put advertising in front of a...
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Houghton Mifflin/Channel One News

May 29, 2014
Houghton Mifflin/Channel One News

  From Jim Metrock: Houghton Mifflin Harcourt says they inspire curiosity every day.  As a major supplier of educational resources, I am sure they inspire millions of students to be more curious daily.  However, this month the company itself did a very curious thing: they acquired the pariah of US education – Channel One.  Why would...
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What’s missing in this “Ads in Schools” story by Channel One News.

May 25, 2014
What’s missing in this “Ads in Schools” story by Channel One News.

Sloppy, unprofessional storytelling is now part of Houghton Mifflin Harcourt.   Share this video: http://youtu.be/G-ptO6vFAaY 
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Channel One CEOs.

May 22, 2014
Channel One CEOs.

  How can so few, lose so much, in so short a period of time?         From Jim Metrock: In 1996 when I first found out about Channel One, David Tanzer was their CEO.  David Tanzer 5 years David Tanzer was CEO during the Golden Age of Channel One (1993-1997).  While the company...
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For the record.

May 18, 2014
For the record.

  From Jim Metrock: Since 1997, I have been writing articles about Channel One’s commercial exploitation of schoolchildren.  They are all here.  The main reason I wrote was to help educators, administrators, school board members, other parents, and young people themselves in their efforts to remove Channel One from their classrooms.  I hope my...
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Channel One News sold

May 13, 2014
Channel One News sold

  Losses too much for ZelnickMedia? How much did Houghton Mifflin Harcourt pay, if anything, for the controversial youth marketing company? Will HMHC keep Channel One’s current employees? Fourth Channel One owner in seven years. (Primedia, Alloy Media and Marketing, ZelnickMedia, Houghton Mifflin Harcourt)     May 13, 2014, 10:03 a.m. EDT Houghton Mifflin...
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Channel One promotes musical artists all year long. Schools never gave permission.

May 11, 2014
Channel One promotes musical artists all year long. Schools never gave permission.

   
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It’s May, time for Channel One News to promote raunchy Pretty Little Liars TV show to children.

May 10, 2014
It’s May, time for Channel One News to promote raunchy Pretty Little Liars TV show to children.

  From Jim Metrock: It is so easy to get sick of Channel One News.    The company is constantly selling kids something. Often their ads don’t appear like ads.  Channel One is a master at mixing news with advertising.   On May 6, the classroom TV show Channel One News starts off with...
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Absurd

May 6, 2014
Absurd

  From Jim Metrock: Do you ever read the terms of service for websites you visit?  If you are like me, you just check the box indicating you agree with the terms without actually viewing, much less, reading the terms of service. These terms of service are written in legal language that is hard...
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Channel One’s website terms of use

May 5, 2014
Channel One’s website terms of use

  Website Terms of Use Updated: June 7th, 2013 Welcome to Channel One!   This is a site operated by Channel One, LLC (“Channel One” or “we” or “our”). While we are located on the Internet primarily at the URL www.channelone.com (and at some related and sister sites and URLs), we may change this URL and any...
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