Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Channel One should at least be happy that Mullins High shows their TV show “between the bells.” There is no before-school or after-school showing at this school. What Mullins does do is cut 1/3 off the daily program. Only 8 minutes of Channel One News is shown and that means one...
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From Jim Metrock: Few California schools ever thought about experimenting with Channel One’s classroom marketing. When Oak Park High School signed up with Channel One News back in 1991 it made national news. There was no national news made when the school quietly stopped showing Channel One News to students....
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From Jim Metrock: West Holmes Middle School in Millersburg, Ohio begins their school day precisely at 7:28. If you aren’t in class when the 7:28 tardy bell goes off you are, well, tardy. Students can be in the hall or outside at 7:15, 7:20, and 7:25, but at 7:28 school starts. ...
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Jim Metrock: The remaining employees of Channel One News have to be feeling pretty low. Their audience keeps getting smaller and smaller and schools are more and more disregarding Channel One’s viewing requirements. Here’s what Channel One says in their contract: Channel One News must be shown when students are present and seated in...
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From Jim Metrock: Channel One’s advertising has always been the main reason schools have refused to allow Channel One News into their classrooms. Channel One is now offering an advertising-free version via a subscription. I am assuming they are charging $3.50 per CLASSROOM and not per student. Channel One doesn’t make that clear in...
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From Jim Metrock: We can assume few Sharyland Rattlers are watching Channel One or its commercials. It has to be irritate the marketing executives at Channel One to know schools are showing their TV show before school and then on top of that to be allotting 10 minutes for the 12-minute program. What’s...
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From Jim Metrock: Signs of Channel One’s ruin are everywhere. Is there a school ANYWHERE in the U.S. that is honoring Channel One’s viewing requirements?? I don’t know of any, but there certainly could be a school somewhere that does. South Caldwell High in Hudson, North Carolina shows Channel One before school. The...
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From Jim Metrock: Webster County High School is in the small town (pop. 650) of Dixon, Kentucky. The current bell schedule shows 8 minutes devoted to showing the 12-minute Channel One News program to students. This school, along with many others that still technically are showing Channel One, has little...
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From Jim Metrock: Ugh. The Kiddie Marketers at Channel One News can’t help themselves. Now they are sponsoring a “sweepstakes” for young people. “Sweepstakes” is a gambling term originally used in horse racing, then used in lotteries, and then used by marketing firms. Channel One wants to get kids to buy tickets...
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