Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
My Twitter chat flopped. From Jim Metrock: You knew it was going to be a disaster when they announced it: “We’re hosting a live Twitter chat with Maggie, Scott and Shelby on Wednesday, June 5th, at 3pm EST (12pm PST) They’ll be talking about some of their favorite stories and experiences from this...
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Channel One News published this script in May. We don’t know the day it was shown to students. Students: Ten, nine, eight, seven, six, five, four, three, two, one! Scott: What is up! I am Scott Evans. Shelby: And I am Shelby Holliday. Scott: And we’re here at Goose Creek High School in...
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From Jim Metrock: Channel One News went dark on Friday, May 31. They are done for the 2012-13 school year. Historically Channel One’s broadcast season ran through the first week of June, but… when the money is running low, you gotta do what you gotta do. Channel One is in awful shape. Christopher...
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From Jim Metrock: It angers me when Channel One uses young people to perform in a promotional piece like this. These young middle school students wouldn’t be so cheery shouting out “Channel One News starts right now!” if they understood the toll Channel One has taken on their education. These students lose up to...
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From Jim Metrock: Channel One News regularly plays music from rock and rap bands during their classroom TV show. They shouldn’t. Helping to interest schoolchildren in new rock, pop and rap artists is not the stated purpose of Channel One News. Channel One got into schools (disproportionately into schools in lower-income communities) by promising...
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From Jim Metrock: The people that make decisions at Channel One News thought that teens, preteens, and even elementary school-age children needed to know about this celebrity/drug story. The headline for the story appeared on Channelone.com’s home page on May 24. Who’s to blame: Channelone.com managing editor Karen Knapstein and current CEO Ms. CJ...
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A 2-minute long commercial?! Channel One violates contract again.
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From August 2011… From Jim Metrock: Longtime Channel One on-air personality Jessica Kumari has called it quits. Obligation was surprised in August 2011 when Ms. Kumari came back for yet another year. When she came back for a sixth year in 2012, I thought she must have given up on wanting a...
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Enough violence, Channel One. Stop being reckless with your young, captive audience.
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Clearasil remains one of the few advertisers left on the controversial, in-classroom Channel One TV show.
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