Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Jim Metrock: Jason Kuang is one of several relatively new faces to pop up on Channel One News. This sometimes means that more veteran on-air personalities have informed the company they are leaving at the end of the school year or sooner. Mr. Kuang was on the show today. He probably enjoyed the fact...
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From Jim Metrock: You can tell how healthy Channel One News is simply by counting the number of full-paying, regular advertisers who have bought spots on the classroom TV show. When you see a public service announcement, that means Channel One had no regular advertiser for that spot. Some organizations may...
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December 24, 2012 Channel One News has dished out a lot of violence to middle school kids. December 23, 2012 From the archives: Channel One starts up (1990) December 20, 2012 We never said farewell to Josh Zepps. Or hello to Julian Dujarric. December 17, 2012 Complete, unedited Channel One News for September...
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