Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Another outrageous movie advertised on Channel One News. Warning: Offensive content below. Parents Guide for The Perks of Being a Wallflower (2012) The content of this page was created directly by users and has not been screened or verified by IMDb staff. Sex & Nudity Sex is a big part of the story here....
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Explain this, Channel One.
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From Jim Metrock: Channel One’s Executive Producer published this video in 2010. Even though it was made available to the public, I didn’t discover it until recently. The video is below. At first it appears to be nothing more than a funny, tongue in cheek video made by fellow Channel One News employees to...
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Channel One News has a long history of advertising candy to its captive audience of schoolchildren.
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Channel One News prevents parents from seeing the commercials they show to students. Here is exactly what students saw in their classroom. Note the ugly Acuvue commercial which tells young people they are unattractive if they wear glasses. Channel One News commercials are known for undermining the self esteem of young people.
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McDonalds was a major advertiser on Channel One News until public pressure on McDonalds forced the fast food company to end their classroom advertising.
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Above: Front page of the official website of Channel One News. Can you tell what these kiddie marketers think is the big news story of the day? It’s the midnight release!! Ads for Hunger Games DVDs and Blu-ray discs have been plastered over the entire website all week. Below: Guess who welcomed students...
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There is very little hard news on Channel One News. The company is a kiddie marketing company and selling stuff to a captive audience of schoolchildren is what Channel One is all about. This Play of the Week does two things. First, it wastes time. This is filler. Showing this is cheaper than actually...
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