Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
This article was published in the journal Pediatrics in 2006. Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training OBJECTIVES. Channel One is a public-affairs program that includes 10 minutes of news and 2 minutes of paid product advertising or public service announcements. Advocates assert that...
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Channel One News is now advertising the new movie Chronicle in middle schools and high schools. Channel One executives Kent Haehl CEO and Dr. Paul Folkemer VP gave the green light to this ad campaign even thought he movie is rated PG-13 for its sexual content and teen drinking. From the movie studio publicity...
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Adriana Diaz goofing off for the camera. Her she is showing off her Sutter Middle School tee shirt. This is one of the schools that forces their students to watch Channel One News.
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