Does your school still have Channel One News?
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Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
As advertised on Channel One News: Pepsi with Shakira (March 24, 2003)
Channel One News knows that sex sells. In this Channel One-approved commercial Shakira dances for the delight of middle school boys forced to watch Channel One News. Junk food and junk drink commercials saturated this classroom TV show for over 13 years.
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As advertised on Channel One News: Teen.com (October 21, 2009)
Forget the name, Teen.com is loaded with age-inappropriate content. Teen.com is Channel One’s sister company so both companies cross-promote the other. One more reason to remove Channel One News from secondary schools, especially middle schools.
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Channel One updates their hilarious list of things they will not advertise.
Channel One’s updated list of things they will not advertise. This is NOT a list of things they have never advertised. From Jim Metrock: I’ll write at a later time about this updated list, however the list can be broken into two groups: Those things that are patently absurd (Firearms, beer,...
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As advertised on Channel One News: Twix and Pepsi (May 29, 1997)
This is one commercial break from the May 29, 1997 Channel One News program for middle school students. For more than a decade Channel One News advertised junk food to a captive audience of schoolchildren.These back-to-back ads for Twix candy bars and Pepsi give an indication of Channel One’s reckless disregard for the...
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Gay marriage – TOP story for middle school students, REALLY?
Channelone.com replay of May 10 program blacks out two sections of its report on President Obama changing his position on gay marriage. What did Channel One show students that it won’t allow parents to see? Channel One’s obsession with covering gay rights issues becoming a problem for middle and elementary school administrators. ...
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Maggie Rulli gets off to bad start at Channel One News.
From Jim Metrock: It didn’t take long for the new Channel One News anchor Maggie Rulli to show her lack of concern for journalistic integrity. At the start of the show she immediately introduces a Jessica Kumari promotional interview with the directors of a new Disney movie “Chimpanzee.” The movie was released on April...
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