Video: Channel One News Somerset Area JH Feb 14 2018
Read More »
Does your school still have Channel One News?
Learn how to unplug
Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Somerset (PA) students perform for Channel One.
A Kipp elementary school in New Orleans does a bad thing.
From Jim Metrock: Ugh. This is another new low for the kiddie marketers at Channel One. Today’s Channel One TV show opened with 3rd-graders! reciting the “Channel One News starts right now” script. These are 8-year-old children. What was this teacher thinking? What was the principal thinking? (If the principal even knew what was...
Read More »
Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.
From Channel One’s February 9 transcript: Students: We are Mr. Cantwell’s fifth-period social studies class from Marsh Creek Sixth Grade Center in Downingtown, Pennsylvania, and Channel One News starts right now! E-A-G-L-E-S … Eagles!
Read More »
Derby Middle School takes time out to do a promotional spot for a school vendor.
From Jim Metrock: It seems there are more than a few schools that love to film videos for the controversial, kiddie marketing firm Channel One. Here’s one from Derby, Kansas. From Channel One’s transcript for Feb. 2, 2018: Students: This is Mr. Loop’s fourth-hour social studies class at Derby Middle School in Derby,...
Read More »
Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?
From Jim Metrock: Here’s another school allowing its students to film a commercial (the students and teacher don’t know its a commercial, but it is) for the struggling youth marketing firm called Channel One News. Most schools have better things to do with their precious school time. Let’s hope the Waynefield-Goshen Local School district...
Read More »
VIDEO: Age-inappropriate content on Channel One News.
From Jim Metrock: To Channel One News employees, children are a target market. They are simply young consumers. When you think of kids that way, you are prone to be a bit insensitive. Channel One News has a long history of putting age-inappropriate content before the eyes of schoolchildren. That’s why they have lost...
Read More »
VIDEO: Captive Audience: Advertising Invades the Classroom
From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
Read More »
Mississippi school out foxes Channel One News marketers.
From Jim Metrock: If you are a company advertising on Channel One, what’s wrong with this picture?
Read More »
How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)
From Jim Metrock: This is from over a decade ago, but it shows the mindset of the advertising bosses that have run Channel One News from its founding in 1989 to the present day. Journalists don’t run Channel One News – never have. Educators don’t run Channel One News – never have. Channel One...
Read More »
Ohio students light fires in classroom in order to get on Channel One News.
From Jim Metrock: I’ve seen students film themselves doing a lot of silly things just for a chance to be seen on Channel One News. You see, Channel One is constantly asking students and teachers to send in classroom videos that can be used to kick off their daily show. Channel One requires students...
Read More »
Copyright © 2024 Obligation. All Rights Reserved.
Magazine Premium created by Themes by bavotasan.com.
Magazine Premium created by Themes by bavotasan.com.