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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Houghton Mifflin having fun with elementary school students.

November 7, 2017
Houghton Mifflin having fun with elementary school students.

From Jim Metrock: Let’s have some fun with the guy that’s responsible for the controversial Channel One News program.
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Serial killer joke for elementary school kids? Channel One messes up again.

November 4, 2017
Serial killer joke for elementary school kids? Channel One messes up again.

              Serial killers: John Wayne Gacy, Ed Gein, Jeffery Dahmer, Demetrius Pipkin!??   From Jim Metrock: What does a 3rd grader know about serial killers?  The nitwits at Channel One News evidently believe elementary school kids should know enough about serial killers to get the “funny” joke they...
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Channel One News shows middle school students horrific NYC terror images

November 1, 2017
Channel One News shows middle school students horrific NYC terror images

Note to Channel One News: Some parents will not like your company exposing their child to disturbing images of terrorism.   From Jim Metrock: Houghton Mifflin’s bad boy subsidiary Channel One has a history of showing inappropriate, often horrific, images to unsuspecting schoolchildren, some just out of elementary school. Here is a small sampling of...
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Great resource for schools considering removing Channel One

November 1, 2017
Great resource for schools considering removing Channel One

From Jim Metrock:  Our good friend at the Campaign for a Commercial-Free Childhood (CCFC) have been a great ally in the very successful battle to end Channel One’s commercial exploitation of public school children. Although this CCFC letter was directed to a school district in Ohio, it can be of help to any school...
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Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms

October 21, 2017

Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms Thursday, October 19, 2017 For immediate release Contact: David Monahan, [email protected], 617-896-9397 Ariana Stone, [email protected], 202-777-8355 Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms Boston, MA – Thursday, October 19, 2017 – Today, 25 experts and public health organizations called...
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Taxpayers fund promotion for teen horror show on Channel One News

October 17, 2017
Taxpayers fund promotion for teen horror show on Channel One News

From Jim Metrock:  Today, Channel One News took over 2 minutes of their in-classroom TV show to promote a horror, fantasy TV show called “Shadowhunters.” As you watch the clip think about all the taxpayer money that paid for every second of this promotion.  Taxpayers pay for every second of public school time. Doesn’t...
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A typical example of how Houghton Mifflin’s Channel One News wastes school time.

October 17, 2017
A typical example of how Houghton Mifflin’s Channel One News wastes school time.

From Jim Metrock: To understand the reality of Houghton Mifflin’s controversial Channel One News in 2017, it is important to know… Channel One has lost roughly half of the schools they had in the 1990s. With a much smaller audience, Channel One’s advertising revenue is significantly lower. Because they have less money, Channel One...
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Shake-up at Channel One’s parent company

October 16, 2017
Shake-up at Channel One’s parent company

From Jim Metrock:  Houghton Mifflin has a history of making bad decisions.  The company has gone through several financial restructurings in recent years.  The company’s last restructuring was indeed a Chapter 11 bankruptcy in 2012.  Houghton Mifflin used the bankruptcy laws to walk away from a cool $3.1 billion in debt. Any company that...
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Channel One News Network Participation Agreement as of October 8, 2017

October 8, 2017
Channel One News Network Participation Agreement as of October 8, 2017

From Jim Metrock: This agreement was copied word for word from Channelone.com.  Like other Channel One-produced content, this agreement is full of punctuation mistakes and a few misspellings, but that isn’t the reason I’m posting it. I seriously doubt if Channel One, in their financial condition, has an attorney anymore. There might be a...
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Channel One’s Terms and Conditions of Use

October 7, 2017
Channel One’s Terms and Conditions of Use

Copied from Channelone.com on October 8, 2017: Terms of Use Effective Date: March 8, 2013. PLEASE READ THIS AGREEMENT CAREFULLY. IT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS FOR YOUR USE OF THE SERVICE. Introduction and Overview Welcome! You have arrived at an online service location (e.g., web site or mobile app) that...
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