Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
By Angela Gonzales – Senior Reporter, Phoenix Business Journal Jul 17, 2016 Campaign for a Commercial-Free Childhood is advocating against SkoolLive Inc.’s entry into schools. San Diego-based SkoolLive Inc. has entered the Arizona market, installing 71 kiosks in 38 schools throughout the state that allow schools to streamline school announcements and messages formerly posted...
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From Jim Metrock: Channel One News is a taped show. Even though there is less pressure with a canned program, mistakes pop up on the program. This may be because Channel One News is more about advertising than journalism. Students watching Channel One News see U.S. Senator Bob Corker (R-Tenn) discussing the Russia investigation. However,...
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Wakefield Middle School student performs a backward somersault to help promote a school vendor. What if she was injured doing this? Did the teacher or school obtain informed, written consent from parents of students before they performed and read their script and before their likenesses were nationally distributed? Does the Wake County Public School System...
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From Jim Metrock: Channel One News keeps on plugging Teen Vogue and their radical sexual and political agenda with high school, middle school, and elementary school kids. Elementary school students?! Yes, Channel One has a version of their daily show for elementary school students. They say they do not have advertising on this...
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SkoolLive brags about advertising debit cards to secondary school students. From Jim Metrock: It’s a bit unusual for a high school to actively encourage students to apply for a debit card. Not sayin’ it hasn’t been done before, but… the La Porte High School in Indiana (not the Texas school by the same name)...
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From Jim Metrock: Congratulations to the community of Elida, Ohio for removing the controversial Channel One News program from their schools. School officials listened to parents and took the responsible step of removing Channel One’s often age-inappropriate content from classrooms. Parents in Elida greatly benefitted from the behind-the-scenes help of the Campaign for a...
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From Jim Metrock: This is a SkoolLive contract from Arizona. The lawyer who wrote this didn’t do a good job of proofreading. I cleaned up some grammar mistakes but left plenty. (I can’t complain too much about grammar mistakes. I make my share.) Bad grammar is the least offensive thing about this contract....
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From Jim Metrock: Contracts, like government regulations, are hard to read unless you break the contract down into smaller pieces. Since law school days I have always found it helpful to write out the clauses, phrases, and qualifying terms, something like I’ve done below in blue. When I do that, it makes the true...
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From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit. Obligation, Inc. will be contacting these districts...
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From Jim Metrock: On August 28, 2017, Channel One News took valuable school time to tell their captive audience of school kids about the MTV Video Music Awards. The producers at Channel One must love MTV and the VMA show because they sent one of their on-air personalities Azia Celestino to Los Angeles to...
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