Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: The big star this week on Channel One News was Maggie Rulli. Maggie Rulli!? Didn’t she quit Channel One News over a year ago? This is how Channel One works: if a news subject is somewhat timely, and Channel One has some old videos on that subject, they will simply replay...
Read More »
Channel One News demeans Civil Rights icon, tells students Kaepernick may be a modern day Rosa Parks. Kids told multi-millionaire Kaepernick is a helpless victim of corporations. Chilling transformation underway at Channel One News: More slanted news, more editorializing. From Jim Metrock: Channel One’s lovefest for Colin Kaepernick is disgusting. This follows Channel One’s bizarre...
Read More »
From Jim Metrock: Channel One has never been popular in Massachusetts. Does the name “Billerica” sound familiar? It’s hilarious how the Dudley-Charlton school district in Dudley, MA “honors” their Channel One contract. Channel One’s contract states: 4) The School agrees to receive the Channel One News programs from Channel One and to show the...
Read More »
From Jim Metrock: Channel One has always considered the Tuscaloosa County (AL) school district a loyal “Channel One district.” This district like most in Alabama that still have a trace of Channel One’s presence in its schools, doesn’t care a whit about the Channel One contract. The district’s Davis-Emerson Middle School has proudly shown...
Read More »
From Jim Metrock: Channel One News calls themselves a “digital content provider dedicated to encouraging kids to be informed, digitally-savvy global citizens.” This is funny. Channel One News is no such thing. All summer long the lazy, wannabe reporters at Channel One have told schoolchildren NOTHING about current events. Why not? They have a...
Read More »
From Jim Metrock: You probably know about the ugly incident in May on Channel One News. Teens and preteens got a massive dose of Teen Vogue in a feature story Channel One showed that was nothing more than a very long commercial for the controversial Teen Vogue magazine/web site. Teen Vogue and...
Read More »
From Jim Metrock: Skoollive exists to sell advertising in schools. They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
Read More »
From Jim Metrock: This poll over three days, shows only 11 visitors cared to vote. It seems that 7 visitors (probably Channel One employees) nationwide, are excited about the notorious kiddie marketers at Channel One News returning on August 21. The efforts of parents and educators to eliminate this controversial, highly commercialized waste of...
Read More »
From Jim Metrock: When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational. Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.
Read More »
Watch for yourself: channel-one-promo-video-rockridge-jr-high-dec-5-2016 Students: We’re Mrs. Benac’s sixth-grade class from Rockridge Junior High in Taylor Ridge, Illinois, and we’re flying into this Channel One! Azia: Thanks to Rockridge Junior High for takeoff on this Monday.
Read More »
