Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Channel One News has a long history of normalizing teen alcohol use. I’m posting this 2011 article to remind parents and educators why Channel One News is so controversial. From Channel One’s official scripts for April 7 and 8, 2011 (Our highlights in RED and our comments in BLUE): On April 7, 2011,...
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From Jim Metrock: It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand. Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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From Jim Metrock: Why would the kiddie marketers at Channel One News advertise Hostess Twinkies to schoolchildren when they knew there was a childhood obesity crisis in the country? The reason is simple: Channel One News was created by advertising and marketing people to sell whatever they could get away with to a captive...
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From Jim Metrock: Educators don’t like Channel One News because it often makes a circus of their classrooms. The kiddie marketers at Channel One have to bring crazy, goofy images and loud sounds into schools in order to get students to WATCH THE COMMERCIALS. Unless students turn their eyes to Channel One’s advertising, they...
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From Jim Metrock: Channel One News doesn’t spend most of its time covering hard news. It can’t. It would be too expensive, and besides, the show is always a day late because it is, even in 2017, a taped show. Channel One could produce a live show that would be more current for...
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From Jim Metrock: Channel One’s parent company Houghton Mifflin Harcourt reported today that it lost $46.9 million in its second quarter. How much of that is due to Channel One is unknown. Houghton Mifflin rarely mentions Channel One by name anymore. Houghton Mifflin lost $8 million in the Second Quarter of 2015. Houghton...
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Channel One promo filmed by students March 2016 Hedgesville MS From Jim Metrock: Hedgesville Middle School evidently is continuing to show movie commercials and other ads for products in its classrooms. Showing Channel One News according to the contract takes up one hour a week of taxpayer-funded school time. Let’s hope Berkeley...
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From Jim Metrock: It’s 2017 and there is a good reason that Channel One News steadfastly refuses to publish the list of advertisers on its controversial, classroom TV show. No parent, no educator, no school administrator, no citizen is allowed to know what is being advertised to the students in their community. That...
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From Channel One’s transcript for April 12, 2017: Students: This is Mr. Leininger’s seventh-grade U.S. history class from Narcoossee Middle School in St. Cloud, Florida, and Channel One News starts right now! Emily: Awesome job, guys, and check out that clear, bright-blue sky. They don’t call Florida the Sunshine State for nothing. Thanks...
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