Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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From Jim Metrock: I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page. For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News. Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show. They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks. The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete. Channel One chose to include a line that unnamed “fans” compared the millionaire...
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Students at North Vermilion Middle School in Maurice, LA take a break from studies and film a shout out to Channel One News. Do not confuse this school with North Vermilion Community School in Cayuga, IN which would never waste school time in this way. From Channel One News transcript November 15, 2017:...
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From Jim Metrock: I’ve never met Jack Lynch the current CEO of Houghton Mifflin and overseer of Channel One. He looks like a nice guy, but I suspect that when it comes to making money off of children, he can be one ruthless, son-of-a-gun. Look at the language Lynch and his executives have...
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Cleveland City Schools’ new slogan: Target Marketing Every Child, Every Day! Cleveland City Schools in Cleveland, TN have agreed to the placement of SkoolLive electronic billboards in all eight of its schools. School administrators have surprisingly OKed the placement of SkoolLive’s notorious electronic billboards in all of the system’s elementary schools. Cleveland City...
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