Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks. Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger? What are the geniuses at SkoolLive going to sell to first-graders?
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From Jim Metrock: SkoolLive is a company that refuses to die. After closing down their website for several days, SkoolLive is back online. Check out the incredibly resistant school marketers at www.skoollive.com. That’s correct. They continue to insist on misspelling “school.”
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It’s all about the advertising, baby.
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VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One. Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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From Jim Metrock: SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page? What a shame, after all, somebody paid for that. Don’t get your hopes...
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From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Play audio: https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Channel One News told us a long time ago who they really are. You won’t like who they really are.
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