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Bloody Vampire Diaries pitched to preteens on Channel One News

June 17, 2011
Bloody Vampire Diaries pitched to preteens on Channel One News

  May 31, 2011 – It didn’t appear to make sense for Alloy Media and Marketing to take over the assets of the all-but-bankrupt Channel One Network in 2007. To Alloy, Channel One News was worth the gamble because Channel One could be used to promote Alloy’s various other endeavors. Alloy has gained a...
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Was it worth trading 12 minutes of school time for this?

June 16, 2011

This is an entire Channel One News show. Notice how little news there is on the show. There is a long story about a school changing their grading system. There is a student-produced story. There is coverage of the Academy Awards. There is a basketball play as the Play of the Week.  In short...
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What a “non-ad” looks like.

June 15, 2011

This is the intro for the February 28, 2011 Channel One News show. To everybody with walking around sense this is a commercial for the animated movie Rango. Channel One says this is not a commercial. They say they are simply using a current movie and a starring actress to grab the attention of...
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From 1989: “no educational justification

June 14, 2011
From 1989: “no educational justification


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20 years of collapse… in two pictures.

June 13, 2011
20 years of collapse… in two pictures.

  Above: August 1991 – Channel One News moves into the new Whittle Communications headquarters in Knoxville, TN. (Building cost $50-$70 million.) Below: June, 2011 – Channel One News headquarters at Alloy Media and Marketing, 151 West 26th Street, New York City. (11th floor)  
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Channel One News Hall of Shame: This could have cost teachers their jobs.

June 8, 2011
Channel One News Hall of Shame: This could have cost teachers their jobs.

June 8, 2011 – From Jim Metrock: Ten years ago Obligation discovered Channel One News was offering public school teachers money for helping in signing up neighboring schools.  The company wanted teachers to work for Channel One while still working for the school district. The money would paid straight to teachers and superintendents and...
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More on Musicians That Advertise on Channel One News

June 6, 2011
More on Musicians That Advertise on Channel One News

http://on.fb.me/k8Y0ZP   Channel One News is a controversial “news” show run by Alloy Media and Marketing. Channel One’s main purpose is to advertise products to a captive audience of students. Their deal: they loan schools (disproportionately schools in lower income communities) a TV network (old analog TV sets) in exchange for the school’s promise...
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Desperate Kimberly Caldwell

June 6, 2011


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They’re outta here.

June 5, 2011
They’re outta here.

On June 4 this was posted on Channel One’s Facebook page. The lazy, pretend journalists at Channel One News have no interest in doing their TV show during the summer or for that matter on any weekend or holiday.  They could easily provide young people with an up-to-the-minute news show on their website (unlike...
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Yeah, but Gatorade pays us.

June 4, 2011
Yeah, but Gatorade pays us.

From the Channel One News script May 31, 2011: WE TOLD YOU EARLIER THIS YEAR ABOUT A REPORT THAT WARNED OF HEALTH PROBLEMS AND SIDE EFFECTS CAUSED BY ENERGY DRINKS. WELL NOW, A LARGE GROUP OF DOCTORS SAY TEENS SHOULD STAY AWAY FROM THOSE ENERGY DRINKS COMPLETELY AND ONLY USE SPORTS DRINKS ONCE...
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A program length commercial

June 3, 2011
A program length commercial

  On May 25, 2011, Channel One News devoted their entire show to advertising four ABC television shows. The...
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Musicians that advertise on Channel One News

June 2, 2011
Musicians that advertise on Channel One News

  Click here. From Jim Metrock: Check out our Facebook page exposing musical acts that usurp school time by advertising on Channel One. One has to be a fairly sorry act to resort to advertising in public school classrooms.  Most of these bands and solo acts are relatively unknown.  They obviously are hoping that...
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Channel One News Hall of Shame: Ten Reasons (2008 PDF)

May 28, 2011
Channel One News Hall of Shame: Ten Reasons (2008 PDF)

https://obligation.org/pdf/c1brochurefinal032808.pdf
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The Marine ad that ran all year in classrooms.

May 26, 2011
The Marine ad that ran all year in classrooms.

  This recruitment commercial has run for the entire 2010-11 school year. Secondary school students who are unfortunate to attend schools that still have a contract with Channel One News, have seen this one particular ad at least once every week. What’s with the young man running through the crops? Is this a not...
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From the archives: Channel One’s “relationship” with children (1999)

May 25, 2011
From the archives: Channel One’s “relationship” with children (1999)

Click here for full size. This insults students on several levels. This unethical “relationship” continues only because teachers, administrators, and school board members sit on their hands.  
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Channel One Hall of Shame: Fake reporters used to sell products (May 2006)

May 24, 2011
Channel One Hall of Shame: Fake reporters used to sell products (May 2006)

May 24, 2011 –  From Jim Metrock: Channel One News has tried many ways to confuse students.  They have mixed advertising with news and feature stories, they have allowed advertisers to “sponsor” segments of the show and as we see below the allow advertisers to make their commercials look like a real news story....
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From the archives: Changing the Channel (New Republic 1999)

May 22, 2011
From the archives: Changing the Channel (New Republic 1999)

Click on image for article.
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20 years ago today

May 19, 2011

From Jim Metrock: It’s May, 2011. Channel One News is dying. It’s a slow death, but it is fading away. Channel One News has been losing schools and revenue since 1997 (the year Obligation began this web site). As the 2010-11 school year ends, another harsh summer faces Channel One. It is in the...
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From the archives: We bought their undivided attention (1999)

May 18, 2011
From the archives: We bought their undivided attention (1999)

This ad appeared several times in Advertising Age. This is how Channel One News thinks about students. They are just a set of eyeballs that are to be sold to the highest bidders. Click on picture for full ad.   https://obligation.org/wp-content/uploads/2010/09/c1undividedattention.pdf
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From the archives: Keynote speech to Council of Urban Boards of Education (2003)

May 17, 2011

May 22, 2011From Jim Metrock:  When corporations give to public schools there should be absolutely no strings attached. I hope you take the time to read this to better understand the problem with companies that use various means to plunder our local schools.   Keynote Speech To Council Of Urban Boards Of Education July...
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Channel One News makes rules so they can break them.

May 16, 2011
Channel One News makes rules so they can break them.

  Above: Channel One’s banner ad for Kotex products. (Screen shot May 8, 2011) Below: Channel One’s promises included in every signed contract with U.S. schools.    
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Channel One Hall of Shame: Admitting to advertorials

May 13, 2011
Channel One Hall of Shame: Admitting to advertorials

From Jim Metrock: This was from February 2006. Channel One’s president Judy Harris was on a panel talking to governors. She wanted the governors to know that Channel One routinely combines news and feature stories with advertising. If companies that were trying to sell products to kids could benefit from Channel One’s unethical blurring...
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