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Channel One runs ads for Disney’s Lemonade Mouth TV movie.

April 18, 2011
Channel One runs ads for Disney’s Lemonade Mouth TV movie.

  This banner ad is from Channel One’s website on April 15, 2011. We won’t know for sure if a regular commercial for this movie was shown in classrooms until we see tapes of Channel One News in a few months, but when a banner ad like this is found on Channelone.com then usually...
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Taxpayers subsidize Disney to promote Prom movie.

April 16, 2011
Taxpayers subsidize Disney to promote Prom movie.

/>       Channel One News is controversial for a number of reasons. The commercials are probably the biggest reason a vast majority of US schools have refused to allow Channel One News to be shown to students. The contract between a school and Channel One states that there will be no more...
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VIDEO: Normalizing alcohol and drug use among teens

April 14, 2011
VIDEO: Normalizing alcohol and drug use among teens

  From Channel One’s official scripts for April 7 and 8, 2011 (Our highlights in RED and our comments in BLUE): On April 7, 2011, Channel One News aired this irresponsible report on “binge” drinking: ‘DO YOU SEE GREAT RISK IN DRINKING 5 OR MORE ALCOHOLIC DRINKS A DAY?’ THAT’S THE QUESTION TEENS WERE ASKED...
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Channel One Hall of Shame: March 31, 2000 Alabama Pediatricians Pass Resolution Opposing Commercials in Classroom

April 5, 2011
Channel One Hall of Shame: March 31, 2000 Alabama Pediatricians Pass Resolution Opposing Commercials in Classroom

From Jim Metrock (March 30, 2011): Boy, did Channel One News hate this news. This resolution motivated a lot of school districts both in Alabama and in other states to end their contracts with Channel One.  Martin Christie, Channel One’s lobbyist in Montgomery, AL, tried his best to mitigate the damage of this resolution,...
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Clean & Clear doesn’t want students to think, just buy.

April 4, 2011


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Tee shirt time!

March 31, 2011

From the Feb. 28, 2011 program – This has now become a routine way that Channel One News fills time between commercials.    
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Whatever.

March 30, 2011


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1/2 of show promotes largest advertiser: US Army

March 29, 2011

Video was removed due to complaint filed by Channel One News.    Channel One News is contractually limited to have no more than 2 minutes a day of advertising, but on this day, they devote over 5 and a half minutes, of a 12-minute program, to promoting their most important advertiser — the U...
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Contest for PG-13 movie

March 26, 2011
Contest for PG-13 movie

  Some of the content in this Channel One News-plugged/endorsed movie: Sex & Nudity Several sex scenes throughout, involving various states of undress (including underwear), and partial nudity. A man has a foot fetish, and makes sexual advances towards a woman’s feet. A pornographic website with a profane title is mentioned. A penis is...
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Shama lama ding dunkidy mamma mia

March 25, 2011
Shama lama ding dunkidy mamma mia


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Tony Hawk hawks new show during school time.

March 24, 2011


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“Must Have Video Games” Really?

March 22, 2011
“Must Have Video Games” Really?

 
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Public distrusts climate science partly due to lack of media literacy

March 21, 2011
Public distrusts climate science partly due to lack of media literacy

  March 21, 2011 Public distrusts climate science partly due to lack of media literacy, says researcher     By Krishna Ramanujan     Though most climate science studies show evidence that climate change is real, the public persists in distrusting the science. That’s because of the doubt planted by climate change skeptics in the...
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Anti-Drug Message May Reach Young Girls, But Not Older Ones

March 18, 2011
Anti-Drug Message May Reach Young Girls, But Not Older Ones

Recent ad campaign seemed to have more impact among 8th-graders than high schoolers, study finds. FRIDAY, March 18 (HealthDay News) — Anti-drug ads appear to be an effective way of delaying and reducing marijuana use by eighth-grade girls in the United States, a new study has found. In 210 U.S. media markets that had...
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The Green Hornet stings taxpayers.

March 11, 2011
The Green Hornet stings taxpayers.

Sony Pictures picked the pocket of taxpayers when they used public school time to promote the movie The Green Hornet on Channel One News. Movies are constantly being advertised on Channel One News.  Many like this one movie have troubling content.    
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A Beastly thing to do.

March 3, 2011
A Beastly thing to do.

From Jim Metrock: Every commercial for a movie in a public school classroom IS ugly. Above is part of the Channelone.com web advertising campaign for the new PG-13 movie Beastly.  Channel One News of course also ran promotions for the movie on their in-school TV program. The movie is inappropriate for many middle school...
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A wasted minute.

February 26, 2011


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I Am Number Four

February 19, 2011
I Am Number Four

This PG13 movie was advertised not only on Channel One’s web site, but also on the in-classroom TV show Channel One News.  Channel One allowed the main actor to open their show with a “shout out” to students. The company has had a sordid history of advertising movies that promote teen drinking and drug...
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Channel One asked to end energy drink promotions.

February 14, 2011
Channel One asked to end energy drink promotions.

Channel One News uses “news” stories to get Red Bull brand in front of students.Red Bull uses Channel One News to get the very youngest secondary school students interested in high-caffeine drinks. Check out:  https://obligation.org/2011-02-02-how-channel-one-news-cleverly-advertises-redbull-energy-drink-to-middle-school-students   News story today from NBC Miami: UM Study Says Energy Drinks Pose Serious Risk to Kids A study...
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Tron advertised in public schools.

February 12, 2011

  December 8, 2010 – Days before it is to be released, millions of schoolchildren are forced to watch this commercial for the remake of Tron.  Taxpayers foot the bill as students take a break from learning to watch the movie trailer. Principals and teachers in outstanding schools don’t show commercials to their students....
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Oh yeah, buy this video game.

February 6, 2011
Oh yeah, buy this video game.

  Channel One News is a cesspool of commercials. There are regular commercials, there are commercials that appear to be news stories, there are feature stories that are nothing but promotional videos, there are guest hosts plugging products, etc. At the end of the November 30, 2010 Channel One News program students hear this...
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You never know. One of them might apologize.

February 5, 2011
You never know. One of them might apologize.

From Jim Metrock: I sent this to each of the BCS 15.  I didn’t want to publish this until they had a chance to respond.  Guess what? No one has. I think the BCS 15 thinks this issue will go away. It won’t. These guys and Mrs. McClurkin really, really should publicly apologize.  This...
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