Does your school still have Channel One News?
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Kathy, did you pass on the letter?

September 4, 2010

This is a copy of a certified letter than was mailed to Kathy Goodman, the Vice President of Operations for Channel One.  The letter was accepted by Channel One, but we haven’t heard from ZelnickMedia the company that has a lot to lose if they are buying Channel One as part of their purchase...
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More on Alloy and Kmart

September 2, 2010
More on Alloy and Kmart

http://www.democraticmedia.org/jcblog/?p=997 Digital Destiny Jeff Chester Reports on Digital Media and the Public Interest Teens are ground zero for the digital marketing industry, worldwide, since they are seen as the “always-on” online generation.  Companies such as Microsoft, AOL, Sulake, MTV/Nick and many others closely research the digital behaviors of youth–all so they can be better targeted...
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The true value of Channel One. Delivering a captive audience to Alloy content. from AdAge

August 30, 2010

Teen-Centric Company Behind ‘Gossip Girls’ Partners With Kmart for the Launch of ‘First Day’ The Player: Alloy Media & Marketing Location: Los Angeles and New York Key Execs: Matt Diamond, CEO, Alloy Media & Marketing; Sean Horvath, exec VP-branded entertainment, Alloy Media & Marketing; Josh Bank, president, Alloy Entertainment, East Coast Key Projects: “First...
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Channel One News will promote new web show from creators of Gossip Girl

August 30, 2010

Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network Press Release Source: Alloy, Inc. On Monday August 30, 2010, 9:00 am EDT Kmart to leverage immersive branding and retail opportunities through original comedy from Alloy Entertainment — creators and executive producers of young adult...
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Not so fast, Channel One News.

August 21, 2010

Obligation, Inc. applies the truth to a Channel One News Powerpoint presentation.
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How Alloy Media and Marketing uses Channel One’s captive audience.

August 16, 2010


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Down the Tubes

August 14, 2010
Down the Tubes

News channel down the tubes for two high schools By JEFF SCHMUCKER Hernando Today   Published: August 6, 2010 A national televised news program geared toward education is being nixed in two area high schools to make room for more instructional time. For the past two decades, students nationwide have spent part of their...
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Channel One starts out dirty.

August 13, 2010
Channel One starts out dirty.

This sleazy movie gets prominent exposure at the top of Channel One News’ home page. Channel One News is encouraging kids to see the filthy, hard-PG13 movie Scott Pilgrim Vs. The World. Once again, freelance writer and Channel One movie “reviewer” Christa Fletcher is talking straight to middle schoolers as if she is their...
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Deconstructing Channel One News – February 23, 2010

August 8, 2010

    Since 2003 Channel One News has had a net loss of 1/3 of its schools.  (They had “over 12,000” in 2003; 8,000 in 2010.)  The better secondary schools in the U.S. just don’t have time to show their students targeted commercials. This video clip is from the second commercial break in the...
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Christa Fletcher is talking to your kids, and that’s not a good thing.

August 6, 2010
Christa Fletcher is talking to your kids, and that’s not a good thing.

From 1998. From Jim Metrock: You read right.  Before Obligation made them stop this practice in 1999, the kiddie marketers at Channel One News were reviewing and promoting R-rated movies on their official kids’ website.   Channel One’s “disclaimer pertaining to media reviewed on the site (channelone.com)” Many of the movies they reviewed for children...
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Deconstructing Channel One News – segment from May 26, 2009 program

August 4, 2010

From Jim Metrock: This is one continuous clip from Channel One News interrupted only by my comments.  It is incredible that public schools are urging schoolchildren to watch MTV.
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MuffinMilk? Four minutes of taxpayer-funded school time wasted.

August 3, 2010

    From Jim Metrock: Channel One News is controversial for many reasons. One is the fact that the program doesn’t cover much news. The main purpose of the program is to get advertising in front of a captive audience of students. Covering lots of news stories is expensive. So Channel One News doesn’t...
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Sweetwater (CA) Union H.S. District will fall for anything.

August 2, 2010
Sweetwater (CA) Union H.S. District will fall for anything.

Sweetwater opens campuses to corporate ads By Maureen Magee, UNION-TRIBUNE STAFF WRITER Sunday, August 1, 2010 at 12:01 a.m. South County schools will soon adorn their lunch courts, hallways and bus interiors with ads from the likes of McDonald’s, Nike and Geico under a new effort to generate money and blunt the impact of ongoing...
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Horoscopes

July 28, 2010
Horoscopes

From Jim Metrock: I don’t believe in astrology.  I understand that some people do.  Everybody has the right to believe in whatever works for them. However, I do have a problem when Channel One News offers horoscopes to children visiting their official website. Children now can get their daily horoscope on Channel One’s web...
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Channel One: When Private Interests and the Public Interest Collide

July 24, 2010
Channel One: When Private Interests and the Public Interest Collide

You can read this abstract or pay a fee to download the entire article, but the important point is the same one made by educational researchers since the creation of Channel One News: a school that has a contract with Channel One crosses a line that should not be crossed. http://aer.sagepub.com/content/45/2/343.abstract Abstract If the...
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Survey says:

July 24, 2010
Survey says:

From Jim Metrock: The Steve and Leah Show is the extremely popular, award-winning, radio talk show that’s broadcasted from Birmingham (105.5 and 960 AM WERC) and Tuscaloosa (105.9 FM 1420 AM). On July 21, 2010, I was interviewed in the studio and I was followed by Rep. John Rogers who defended the ticket giveaway....
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“if they weren’t so biased.”

July 23, 2010
“if they weren’t so biased.”

From Jim Metrock: Make what you will of this.  Most teachers, unfortunately, are not like this one, and don’t have the time to analyze the different biases of Channel One News. http://www.evolutionnews.org/
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Raunchy Fox show gets heavy promotion on Channel One News and channelone.com

July 21, 2010
Raunchy Fox show gets heavy promotion on Channel One News and channelone.com

  Schoolchildren who are forced to watch Channel One News last school year were reminded over and over again that they should watch Fox’s prime time show Glee. The Parents Television Council is one of several organizations that are repulsed by the sexual content of this show. From the PTC website:   The few...
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Pop Quiz

July 20, 2010

What a waste of taxpayer money.  Do students need a pop quiz on Muddy Waters (great artist that he was) from Joe Bonamassa (over-rated artist that he is)? The answer is a resounding “No.” This is filler material that Channel One News uses to pad its program. Bonamassa has signed on with Channel One...
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Kids urged to “open happiness” by drinking Classic Coke

July 19, 2010
Kids urged to “open happiness” by drinking Classic Coke

Channel One News is back in the business of advertising junk drinks. Over the past month Channel One’s official website  channelone.com has put an ad from the Coca-Cola company in its rotation of banner ads. Clicking on this banner takes kids directly to the Coke site shown below.  There is no warning to children...
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Dr. Witt: UA “will not be changing its policy”

July 18, 2010
Dr. Witt: UA “will not be changing its policy”

free iron bowl tickets witt’s reply From Jim Metrock: In the past month I have tried twice to obtain a brief meeting with Dr. Robert Witt, the president of the University of Alabama. I knew he was probably going to continue with the status quo, but I really thought he would meet with me....
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Put down your books, Channel One News wants to sell you a video game.

July 14, 2010

This commercial ran in the 2009/10 school year.  How can a student not watch this commercial? When you see this 30-second commercial, think of six million students watching it at various schools on the same day.  That is a tremendous loss of school time.  This nonsense goes on every school day, mainly in schools...
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