Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
This press release shows how Channel One News coverts taxpayer-funded school time into advertising time. Tyler Bryant’s recording company signs a contract with Channel One News; Tyler Bryant’s music is heard for one week in 8,000 schools. Hear It Now is a feature Channel One News developed to get more than the allowed 2...
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A full page ad in Advertising Age magazine around 2000. (Click for PDF) “Have a long term relationship with our teens”? Sure, Channel One felt they owned students- at least for one hour a week. Channel One News was telling potential advertisers: We have these kids for six years. They can’t turn off your...
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This article is about the creepy advertising Alloy Media and Marketing is doing in partnership with Kmart. Channel One News, owned by Alloy, is already promoting First Day on Channelone.com and we suspect on their classroom TV show. (In 2007, Channel One News began censoring their commercials from their web rebroadcast so the public...
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This is a copy of a certified letter than was mailed to Kathy Goodman, the Vice President of Operations for Channel One. The letter was accepted by Channel One, but we haven’t heard from ZelnickMedia the company that has a lot to lose if they are buying Channel One as part of their purchase...
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http://www.democraticmedia.org/jcblog/?p=997 Digital Destiny Jeff Chester Reports on Digital Media and the Public Interest Teens are ground zero for the digital marketing industry, worldwide, since they are seen as the “always-on” online generation. Companies such as Microsoft, AOL, Sulake, MTV/Nick and many others closely research the digital behaviors of youth–all so they can be better targeted...
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Teen-Centric Company Behind ‘Gossip Girls’ Partners With Kmart for the Launch of ‘First Day’ The Player: Alloy Media & Marketing Location: Los Angeles and New York Key Execs: Matt Diamond, CEO, Alloy Media & Marketing; Sean Horvath, exec VP-branded entertainment, Alloy Media & Marketing; Josh Bank, president, Alloy Entertainment, East Coast Key Projects: “First...
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Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network Press Release Source: Alloy, Inc. On Monday August 30, 2010, 9:00 am EDT Kmart to leverage immersive branding and retail opportunities through original comedy from Alloy Entertainment — creators and executive producers of young adult...
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Obligation, Inc. applies the truth to a Channel One News Powerpoint presentation.
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News channel down the tubes for two high schools By JEFF SCHMUCKER Hernando Today Published: August 6, 2010 A national televised news program geared toward education is being nixed in two area high schools to make room for more instructional time. For the past two decades, students nationwide have spent part of their...
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This sleazy movie gets prominent exposure at the top of Channel One News’ home page. Channel One News is encouraging kids to see the filthy, hard-PG13 movie Scott Pilgrim Vs. The World. Once again, freelance writer and Channel One movie “reviewer” Christa Fletcher is talking straight to middle schoolers as if she is their...
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Since 2003 Channel One News has had a net loss of 1/3 of its schools. (They had “over 12,000” in 2003; 8,000 in 2010.) The better secondary schools in the U.S. just don’t have time to show their students targeted commercials. This video clip is from the second commercial break in the...
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From 1998. From Jim Metrock: You read right. Before Obligation made them stop this practice in 1999, the kiddie marketers at Channel One News were reviewing and promoting R-rated movies on their official kids’ website. Channel One’s “disclaimer pertaining to media reviewed on the site (channelone.com)” Many of the movies they reviewed for children...
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From Jim Metrock: This is one continuous clip from Channel One News interrupted only by my comments. It is incredible that public schools are urging schoolchildren to watch MTV.
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From Jim Metrock: Channel One News is controversial for many reasons. One is the fact that the program doesn’t cover much news. The main purpose of the program is to get advertising in front of a captive audience of students. Covering lots of news stories is expensive. So Channel One News doesn’t...
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Sweetwater opens campuses to corporate ads By Maureen Magee, UNION-TRIBUNE STAFF WRITER Sunday, August 1, 2010 at 12:01 a.m. South County schools will soon adorn their lunch courts, hallways and bus interiors with ads from the likes of McDonald’s, Nike and Geico under a new effort to generate money and blunt the impact of ongoing...
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From Jim Metrock: I don’t believe in astrology. I understand that some people do. Everybody has the right to believe in whatever works for them. However, I do have a problem when Channel One News offers horoscopes to children visiting their official website. Children now can get their daily horoscope on Channel One’s web...
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You can read this abstract or pay a fee to download the entire article, but the important point is the same one made by educational researchers since the creation of Channel One News: a school that has a contract with Channel One crosses a line that should not be crossed. http://aer.sagepub.com/content/45/2/343.abstract Abstract If the...
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From Jim Metrock: The Steve and Leah Show is the extremely popular, award-winning, radio talk show that’s broadcasted from Birmingham (105.5 and 960 AM WERC) and Tuscaloosa (105.9 FM 1420 AM). On July 21, 2010, I was interviewed in the studio and I was followed by Rep. John Rogers who defended the ticket giveaway....
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From Jim Metrock: Make what you will of this. Most teachers, unfortunately, are not like this one, and don’t have the time to analyze the different biases of Channel One News. http://www.evolutionnews.org/
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Schoolchildren who are forced to watch Channel One News last school year were reminded over and over again that they should watch Fox’s prime time show Glee. The Parents Television Council is one of several organizations that are repulsed by the sexual content of this show. From the PTC website: The few...
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What a waste of taxpayer money. Do students need a pop quiz on Muddy Waters (great artist that he was) from Joe Bonamassa (over-rated artist that he is)? The answer is a resounding “No.” This is filler material that Channel One News uses to pad its program. Bonamassa has signed on with Channel One...
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