Does your school still have Channel One News?
Learn how to unplug

Media Attention

May 29, 2010
Media Attention

Rivals.com USA Today Daylight.com The Anniston Star (AL) ESPN.com
Read More »

Huntsville Times Article – May 28, 2010

May 29, 2010

http://blog.al.com/breaking/2010/05/birmingham_man_uses_youtube_to.html
Read More »

Why advertise this controversial program to middle school students?

May 28, 2010


Read More »

Alabama Public Officials: Let children benefit from “your” free Iron Bowl tickets.

May 25, 2010


Read More »

Where Did The Legislators Sit?

May 23, 2010
Where Did The Legislators Sit?

Provided by Auburn University: Leg tix location AL game 032210-1
Read More »

$100,000 Football Ticket Giveaway

May 23, 2010
$100,000 Football Ticket Giveaway

$100K in football tickets given BOB LOWRY Times Staff Writer Riley, legislators, other officials got AU, UA passes MONTGOMERY – The University of Alabama and Auburn University together this fall gave away more than $100,000 worth of free football tickets to elected and appointed state and federal officials. Most were elected officials – mainly...
Read More »

Kick Lee Roessler Out Of Classrooms

May 19, 2010
Kick Lee Roessler Out Of Classrooms

Lee Roessler is the latest wannabe singing star who is advertising during children’s class time.  The Lee Roessler Band is paying to advertise on Channel One News.  Few advertisers want anything to do with Channel One.  Yet Mr. Roessler is so excited about his music being forced upon six million students that he featured...
Read More »

Buzzing state officials over the Iron Bowl

May 11, 2010
Buzzing state officials over the Iron Bowl

BOB BLALOCK: A gadfly buzzes state officials over the Iron Bowl By Bob Blalock — The Birmingham News December 20, 2009 Jim Metrock relishes the role of gadfly. It is one the Birmingham man has played before; Metrock was the gadfly in the ointment for public school systems that subscribed to Channel One. He pestered...
Read More »

Clean and Clear

May 11, 2010

May 11, 2010 A new recording act named Leiana has paid Channel One News to plug its music. Leiana’s music is heard from the first of the show to the last, at every commercial break. Allstate is using Channel One’s audience to get its brand of insurance burned into the brains of young people....
Read More »

Channel One News Allows Director To Plug Iron Man 2

May 7, 2010
Channel One News Allows Director To Plug Iron Man 2

Jon Favreau loves pitching his new movie to a captive audience of schoolchildren.
Read More »

Excess TV, computer video gaming linked to poor attention in kids: study

May 7, 2010

http://www.winnipegfreepress.com/life/home_family/excess-tv-computer-video-gaming-linked-to-poor-attention-in-kids-study–97781374.html By: Sheryl Ubelacker, Health Reporter, The Canadian Press 5/07/2010 3:06 AM TORONTO – Children who spend many hours a day glued to the TV or playing computer video games may be harming their ability to concentrate and focus on tasks in school, researchers suggest. A study by psychologists at Iowa State University found that...
Read More »

Milkrocks.com’s Privacy Policy Stinks

May 5, 2010
Milkrocks.com’s Privacy Policy Stinks

Below is Milk Media/Milk Rocks’ extremely wordy privacy policy.  It is filled with legal terms that would challenge some high school students.  A good privacy statement for a children’s web site should consist of no more than one sentence: “We will not collect ANY information from visitors to this web site.”  The more sentences...
Read More »

May 2: Website Still Not Up

May 2, 2010
May 2: Website Still Not Up

http://www.4visualmedia.com/
Read More »

Channel One Sleeps On Times Square Story

May 2, 2010
Channel One Sleeps On Times Square Story

It’s noon EDT and Channel One’s official “youth news” web site has no mention of the Times Square car bomb story.  This event happened just blocks away from Channel One’s studio. Nobody is at home at Channel One News on the weekends.  This makes a mockery of their claim to be the premiere source...
Read More »

Channel One News: 9 MILLION Illegal Aliens In Arizona.

May 1, 2010
Channel One News: 9 MILLION Illegal Aliens In Arizona.

How can Ms. Diaz make such an outrageous mistake of fact? And why is she allowed to talk to schoolchildren? From Jim Metrock: Channel One News is known for their sloppy, lazy treatment of the news.  This company does as little as they can because there is no need to do anything well.  After...
Read More »

Orsini Or Folkemer? An Easy Choice.

April 30, 2010
Orsini Or Folkemer? An Easy Choice.

Anthony Orsini, current principal of Benjamin Franklin Middle School. Paul D. Folkemer, former principal of Benjamin Franklin Middle School. From Jim Metrock: Anthony Orsini is the common sense, kids-come-first principal of Benjamin Franklin Middle School in Ridgewood, NJ. A former principal of the same school is Paul D. Folkemer who has been working on...
Read More »

More Deceptive Advertising By Channel One

April 26, 2010
More Deceptive Advertising By Channel One

Advertising to kids is unfair to begin with.  Advertisers know how to manipulate kids just like they do older people. Advertising to kids becomes much worse when the ads are deceptive.  When ads don’t tell young people what they are about or when they look like public service announcements or when they look like...
Read More »

Milk Rocks Expands Kiddie Marketing To Twitter

April 26, 2010
Milk Rocks Expands Kiddie Marketing To Twitter

This shows the kiddie marketers for what they are.  Twitter will help this company generate revenue for their advertisers, but will do nothing to promote the consumption of milk.  Milk Rocks is a Trojan Horse.  Schools let these shameless kiddie marketers onto their school grounds because Milk Rocks boasts it is all about promoting...
Read More »

“He has three bedrooms in that motherf***er and a fridge that always has beer in it and his parents never bother him, and so we can sit there all day and play video game football and drink Miller Lite…”

April 21, 2010
“He has three bedrooms in that motherf***er and a fridge that always has beer in it and his parents never bother him, and so we can sit there all day and play video game football and drink Miller Lite…”

The title of this article is a fairly representative sentence from a new book being advertised to teens, preteens, and elementary-age children by Channel One News.  The book is called “Will Grayson, Will Grayson.”  It’s about two boys with the same name. They meet each other in a porn shop.  This is a gay...
Read More »

4 Minutes Of Motocross

April 17, 2010

On April 14, students at schools that still have Channel One News were forced to sit and waste four minutes of their school day watching a story about a young motocross rider. Motocross?  During school time? The story may be inspirational to some, but this had nothing to do with any school’s curriculum.  This...
Read More »

No, don’t.

April 16, 2010
No, don’t.


Read More »

Cee-Lo?

April 15, 2010
Cee-Lo?

From Jim Metrock: What is Milk Media/Milk Rocks doing promoting Gnarls Barkley to elementary school-age children? Gnarls Barkley is not one person, but a duo.  Cee-Lo is the lead singer and he has a separate career putting out songs with very explicit lyrics. Perhaps you have heard of his big hit Bad Mutha which...
Read More »