Does your school still have Channel One News?
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Preschoolers, Read The Fine Print.

April 14, 2010
Preschoolers, Read The Fine Print.

From Jim Metrock: Milk Rocks! relentlessly promotes relatively unknown musical groups. This is how Milk Rocks! makes money. Milk Rocks! mainly promotes musical acts by bringing them into schools for concerts, but they also feature contests on their website to help sell these artists to kids. Presently Milk Rocks! is running a contest for...
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Talent Partners

April 14, 2010
Talent Partners

Do parents really want “some of the biggest names in music and entertainment” to “connect” with their children during school time? For Richard Long, president of Milk Media/Milk Rocks, making that connection is vital to his company’s financial future. His company provides record companies a unique way to promote their new talent.  If a...
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What Milk Rocks! Can Offer Advertisers

April 13, 2010
What Milk Rocks! Can Offer Advertisers

Milk Media and Milk Rocks! are one and the same.  This company is nothing more than a kiddie marketing firm. “Milk Media is the ideal way to reach millions of students K-12 …”  This company is bragging they can deliver kindergarten students to advertisers.  Just a few years ago this would have been considered...
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10-K Spells Out Ugliness Of Channel One

April 12, 2010
10-K Spells Out Ugliness Of Channel One

From Alloy’s annual 10-K report published April 12, 2010: We believe our business should continue to grow as we strive to capitalize on the following key assets: � Broad Access. We are able to reach a significant portion of targeted consumers by: (i) producing a wide range of college guides, books and recruitment publications;...
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Schools Have No Control Over Channel One’s Content

April 6, 2010

This video is from years ago (1997). It was the first drug story Obligation was able to tape from the Channel One TV show.  Whenever we showed this to parents at PTA and PTO meetings the response was the same: outrage.  Since that time, Channel One News has aired dozens of PSAs, news stories,...
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What A Waste

April 4, 2010

This video is from the December 1, 2009 Channel One News program. Channel One News is suppose to be about news, current events. That was the promise made to schools. Channel One however can’t afford to report much news. Instead they fill their “news” program with “filler” stories like this one. Nothing in this...
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Looking back: A Channel One commercial for Twinkies.

April 4, 2010

This commercial is from a January 2001 Channel One News program.  Although currently Channel One does not air junk food commercials, there is always the fear that these kiddie marketers may bring them back to American classrooms.  That would seem to be impossible with the present concern about youth obesity, but Channel One executives...
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Kiddie Marketers Changing Website

April 3, 2010
Kiddie Marketers Changing Website

The company that wants to cover classroom tables with advertising is evidently concerned about their public image.  After Obligation talked with one of the founders and added 4 Visual Media to Obligation’s website, the company took down their website saying it’s “under construction.”
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Gay and Lesbian Stories Expand On Channel One’s Kids’ Site

March 24, 2010
Gay and Lesbian Stories Expand On Channel One’s Kids’ Site

Alloy’s Channel One News can’t get enough of the lesbian prom story from Mississippi.  This story is not only questionable for an audience that includes elementary school-age children but it is also pretty one-sided.  A piece of Channel One News sales literature in 2000 stated that the company wanted to “mold” the views of...
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Does Channel One Rob Students Of Educational Time?

March 21, 2010
Does Channel One Rob Students Of Educational Time?

On Channel One’s Facebook page they asked what students thought about their weekly Friday segment called “This Week in Rap.”  This is a feature where a rap group attempts to quickly touch on news events of the past week in a rap song.  The result is often funny because the production quality is so...
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Lesbian Prom Story Get High Profile On Channel One News

March 12, 2010
Lesbian Prom Story Get High Profile On Channel One News

This article was on the front page of Channel One News’ website (March 12, 2010) which has visitors from high school-age to elementary school-age.   Channel One News has been passionate in its efforts to expose children to stories about the gay lifestyle, gay marriage, trials concerning gay issues, and student protests about gay...
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Introducing 4 Visual Media

March 4, 2010
Introducing 4 Visual Media


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Channel One News Again Makes Gay Marriage Top Story For Middle Schoolers

March 3, 2010
Channel One News Again Makes Gay Marriage Top Story For Middle Schoolers


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Skiing Presented By Secret

February 25, 2010
Skiing Presented By Secret

This  is a screen grab from an article on Channel One’s website today.  The Winter Olympics are currently going on and this type of article is typical of how Channel One News mixes news with ads so as to confuse young readers.  In Channel One’s world there is no problem having an advertiser sponsor...
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Knight Foundation’s Mall Curfew Ad

February 17, 2010
Knight Foundation’s Mall Curfew Ad


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Class Time Killer

February 12, 2010
Class Time Killer


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Channel One News Airs Torture Commercial For Preteens

February 7, 2010
Channel One News Airs Torture Commercial For Preteens

Channel One News is controversial for forcing secondary school students to watch commercials during their school day. This ad is one of the strangest and  ugliest.  It shows a man being experimented on by a sinister doctor. Children as young as ten were compelled to watch this commercial showing a man being tortured. What...
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Joe Bonamassa Sells His Soul

February 5, 2010
Joe Bonamassa Sells His Soul

An ad for Bonamassa on Channelone.com From Jim Metrock: Joe Bonamassa is a musical artist who is using Alloy’s Channel One News to advertise himself and other musical acts in America’s classrooms.  Bonamassa understands Channel One has a captive audience that often are forced under fear of punishment by teachers to watch the TV...
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Channel One News To Kids: You’re Ugly, Buy This

February 2, 2010
Channel One News To Kids: You’re Ugly, Buy This

This is a frame grab from a Neutrogena commercial on Channel One News. The girl is pulling her hood down because she wants to hide her face.  She has… dare we say it… acne. The purpose of a TV commercial is to sell a product or a service.  When “beauty aid” companies advertise a...
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Gossip Girl

January 30, 2010
Gossip Girl

Alloy’s Channel One News has the job of telling children about other Alloy entertainment programs.  We have seen ads for Gossip Girl on Channel One’s website but since we are blocked (as are all parents) from
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Channel One News Sales Tape

January 27, 2010
Channel One News Sales Tape

This video is from the late 90’s but it shows what Channel One News is all about. Channel One News is a marketing/advertising company that is trying to pretend to be a news gathering organization.  They have always told the public their commercials are of no consequence to kids.  They say that young people...
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Astrology Promoted On Channel One

January 24, 2010
Astrology Promoted On Channel One

Why teach teens and preteens about astrology?  Alloy’s Channel One News has been teasing young people about astrology being legitimate for over five years.  Evidently important people at Channel One believe in astrology and they want to share this subject with children. Hopefully the stars say your school district will remove Channel One News...
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