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Disney Movie Ads

November 29, 2009
Disney Movie Ads

  Disney’s Buena Vista Home Video knows the power of advertising on school milk carton. The image above was taken from MilkMedia’s web site. MilkMedia obviously wants to dazzle potential advertisers by showing how Disney uses milk cartons to sell DVDs to children. Can’t a child drink a carton of milk at school without...
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PG-13 Movies Advertised In Classrooms

November 29, 2009
PG-13 Movies Advertised In Classrooms

Paper Heart is one of the milder PG-13 movies Alloy/Channel One News has advertised. Advertising any PG-13 movie breaks their 2001 promise to school officials and the public.   It was December, 2000 when Channel One News made a momentous decision. Channel One executives decided to "push the envelope" about as far as they...
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Haehl and Folkemer To Kids: In Your Face!!

November 18, 2009
Haehl and Folkemer To Kids: In Your Face!!

This is a frame grab from the actual video replay of Alloy/Channel One News’ TV show for November 18. This was seen in middle schools and some elementary schools.   The arrogance of Alloy/Channel One News is amazing. Obligation has written Alloy/Channel One News’ CEO Kent Haehl and his marketing toady Dr. Paul D....
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Who Is Christa Fletcher? And Why Is She Trying To Trick Your Child?

November 17, 2009
Who Is Christa Fletcher?  And Why Is She Trying To Trick Your Child?

From Jim Metrock: Alloy/Channel One News continues their intense advertising assault on kids to get them to buy Cassie Steele’s CD Destructo Doll (“Baby put your sex on me.” “Short and sweet and hot as f***!”). What you see above is from Channelone.com. Our previous article showed how this Channel One was advertising this...
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Cartoon Network Ads

November 16, 2009
Cartoon Network Ads

  MilkMedia wants potential advertisers to know how effective ads are on the side of school milk cartons. Here they talk about the Cartoon Network and how they used MilkMedia’s access to kids to their advantage. The simple truth is children are going to drink milk and contrary to what MilkMedia says these ads...
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Destructo Doll

November 16, 2009
Destructo Doll

  Obligation can’t get Dr. Folkemer to answer our emails, so we put some words in his mouth. This is what we think this educator-turned-Kiddie Marketer would say. Dr. Folkemer is one of the few remaining executives at Alloy/Channel One News. He is certainly familiar with everything the company is advertising to teens and...
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Mother F***er

November 13, 2009

    As we have reported Alloy/Channel One News is heavily promoting a music group called Sick of Sarah. You may not be able to hear the lyrics in the YouTube video above, but you can follow along with the lyrics printed below. Alloy/Channel One News is in such bad financial shape they will...
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Britney Christian Milks Taxpayers To Promote Herself

November 12, 2009
Britney Christian Milks Taxpayers To Promote Herself

Has Britney Christian played a concert at your child’s school? Were you told academic time was being interrupted so Milk Rocks could promote milk consumption? If so, the joke’s on your school. [The picture of Britney with her arm up is from Milk Rocks. We placed her CD "Everthing to Me" in her hand...
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A Few Private Moments With Your Child

November 11, 2009
A Few Private Moments With Your Child

Here’s another Teen.com ad forced on students down to the fifth grade. Private is a TV show that doesn’t appear on TV. It is only seen online. That means anything goes. Private like Gossip Girl is taken from an Alloy Media and Marketing book. Should a public school be promoting this web-only programming? Did...
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Teen.com Is Extremely Controversial

November 10, 2009
Teen.com Is Extremely Controversial

Frame shot of Alloy/Channel One News ad for Teen.com. The ad features X-rated rapper Ludacris.   From Jim Metrock, president of Obligation, Inc.: Click on the picture above and watch an actual commercial that ran in American classrooms. Students compelled to watch Channel One News are now getting a steady dose of ads urging...
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Sick Of Sarah? Sick Of Alloy/Channel One News?

November 4, 2009
Sick Of Sarah?  Sick Of Alloy/Channel One News?

Everybody should be sick of Sarah. This is one of the bands that use class time to promote their music. What a sick joke on students and parents. This is the ugly reality of Alloy/Channel One News.     Alloy/Channel One News is now advertising musical artists throughout each daily TV program. This is...
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Channel One Steals Time From Schools

November 3, 2009
Channel One Steals Time From Schools

  Alloy/Channel One robs schoolchildren of precious school time. How can that be repaid?   If Channel One News is being shown in a school, it is because there is a legal contract between the school or school district and Alloy Media and Marketing/Channel One. Channel One wrote the contract. They should know what...
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Lockdown

November 2, 2009
Lockdown

This is an ad taken from Alloy/Channel One’s youth website. Children see the first frame, "The next time you think school feels like a prison…" then they see the others follow. Who gave Alloy/Channel One News permission to advertise this type of content to young people?        
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School Milk Carton Ads Really Work

October 27, 2009
School Milk Carton Ads Really Work

MilkMedia, the company that puts advertising on the sides of children’s milk cartons, brags on their website that their ads make an impact on children. The milk carton ads worked for three of the WB Network’s cartoon shows and therefore the network ordered more ads for additional TV shows. Notice MilkMedia’s wording: "Those promotions...
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Alloy/Channel One Is Promoting Sleazy Gossip Girl

October 24, 2009
Alloy/Channel One Is Promoting Sleazy Gossip Girl

The above ad did not appear on Channel One. Channel One, however, is promoting the program.   Why would Alloy/Channel One promote Gossip Girl to teens and preteens? Because Channel One is own and totally controlled by Alloy Media and Marketing. Alloy created Gossip Girl books and licensed the story to the CW Network....
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Cliff Notes For Your Child’s Cell Phone?

October 23, 2009
Cliff Notes For Your Child’s Cell Phone?

Ad from the Channel One News website. Channel One News continues to promote Cliff Notes to students. Now they are urging young people to download the Cliff Notes iPhone application. Everything advertised on the Channel One News TV show and on Channelone.com is implicitly endorsed by the schools that have a contract with Channel...
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Adriana Diaz, Pretend Reporter

October 21, 2009
Adriana Diaz, Pretend Reporter

Meet Adriana Diaz. If your child attends a school that still shows Alloy’s Channel One News, then he or she knows Adriana. She gets a lot of face time on the in-school TV show. She is one of the pretend reporters on the show and she is also a pitch person for advertisers on...
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Say It Ain’t So, G. I. Joe.

October 20, 2009
Say It Ain’t So, G. I. Joe.

Another part of MilkMedia is called Milk Rocks. Here is some of the advertising they bring into schools. G.I. Joe The Rise of Cobra? This advertising campaign obviously is in support of the release of the PG-13 movie by the same name. This movie was also promoted on the side of milk cartons in...
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Fly Pentop Computer

October 18, 2009
Fly Pentop Computer

MilkMedia has advertised LeapFrog’s Fly Pentop on the side of schoolchildren’s milk cartons. Below are some sample cartons from MilkMedia’s website. Notice the carton on the right has the Spanish word for milk "leche." MilkMedia would have us believe that one word transforms these ads into a "drink more milk" message. It does not....
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Mind Boggling

October 16, 2009
Mind Boggling

This 2003 article from Anime News Network reports on the WB Network use of MilkMedia to encourage kids to watch their anime programming. MilkMedia president Richard Long boasts of his ability to expose millions of schoolchildren to advertising messages. "The sheer number of impressions is mind boggling," Long says. I don’t believe MilkMedia will...
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Facebook

October 15, 2009
Facebook

Alloy/Channel One News is now on Facebook, but they are not there to keep kids up to date on current events. Oh, there is some of that, but that’s not why Alloy/Channel One exists. This is a company that is constantly thinking of how they can serve their advertisers. Alloy/Channel One’s job is to...
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Build Stronger Brands

October 13, 2009
Build Stronger Brands

MilkMedia is a company that puts advertising on the side of schoolchildren’s milk cartons. This is their logo and tag line: MilkMedia, Build Stronger Brands MilkMedia isn’t about building stronger BONES. MilkMedia isn’t about building stronger BODIES. Stronger BRANDS! It’s a little arrogant, but it’s true to what they do. We can’t fault a...
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