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Commercial exploitation of Schoolchildren Hall of Shame: ... -
A look back to 2023: Another bad idea in... -
Where are they now?: Channel One’s Kent Haehl selling...
Commercial exploitation of Schoolchildren Hall of Shame: ...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
A look back to 2023: Another bad idea in...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Where are they now?: Channel One’s Kent Haehl selling...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
BusRadio.com
BusRadio’s radio show heard on school buses constantly tells kids to visit their web site Busradio.com when they get home. The site is one specially-targeted advertisement after another. Here is the top of their home page. BusRadio is now heavily promoting the Cartoon Network and a movie that will air on September 13. Even...
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Channel One News Pushing Teen Drinking Show
Alloy Media and Marketing is in the business of attracting young people to advertising. They make their money by convincing national companies to advertise with them and the resulting ad revenue is what makes the Fat Cats at Alloy rich. Alloy has to first attract young people’s attention before they can sell that attention...
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Alloy Uses Channel One News To Get Kids To Watch Gossip Girl
Teens and preteens forced to watch Channel One News know about Teen.com, Gossip Girl, and probably what "OMFG" stands for. Ask your principal if your child’s school still has Channel One News. No school that cares about maximizing learning time shows commercials to students. The Parents Television Council knows how sleazy Alloy’s Gossip...
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Same Reporters, Same Downward Plunge
Justin Finch, Jessica Kumari, and Steven Fabian wore out their welcome at NBC. They pose in their new corner, now located at CBS. All three wannabe journalists desperately need managers. Kumari is going on her third year stuck at Channel One News. Hard to believe but Channel One News remains alive and appears...
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The Voice Of BusRadio Leaves BusRadio
BusRadio’s disc jockeys disappear. Is there any need for microphones at BusRadio anymore? For most of BusRadio’s brief existence they have had one radio show. It was called the Mat and Lucia Show. Lucia left BusRadio in December 2008. Today a trade journal announces Mat has left BusRadio. So much for the Mat...
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ChannelOneNetwork Site DEAD
DEAD after four years. Channel One News has dropped their long-time web site ChannelOneNetwork.com. (Some material from the Network site has been moved to channelone.com.) This is an obviously another cost cutting move at the struggling teen/preteen marketing company. For the past 12 years various projects started by Channel One News...
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Open Letter To Cobb County Citizens
August 9, 2009 An Open Letter to Cobb County, Georgia citizens about the BusRadio controversy. Last year, after experimenting with BusRadio, the Seminole County (FL) school district removed all the company’s "special" radios. The content of the programming was the main problem. You can see the local TV report explaining why parents...
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Video: BusRadio’s Musical Artists
Obligation’s Jim Metrock on the vile musical artists promoted on BusRadio. Related articles: July 29, 2009 – Filth July 21, 2009 – All I Want To Do Is Shoot You And Take Your Money June 24, 2009 – Nice Little Songs These are the most recent articles. There are too many earlier articles...
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Video: BusRadio’s Content Review Board
Obligation’s Jim Metrock talks about BusRadio’s Content Review Board. Related articles: July 10, 1009 – There will be absolutely no review of content by the Content Review Board. June 14, 2008 – Dr. Carl Batchelder, Content Review Board Member June 2, 2008 – Content Review Board
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Filth
Hey I’m so raw, and I’m so rich And you so flawed niggaz ain’t ’bout s*** I’ll take yo’ broad, I can f*** yo’ bitch Know that I’m gon’ ball every chance I get Every chance I get, real talk, no s*** Every chance I get, make money on this I’ll take yo’ broad,...
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Now It’s CBS’s Turn To Give Shelter
This is a picture we ran in 2007 saying NBC’s deal with Channel One News would not work. Exactly two years ago Alloy Media and Marketing announced deal with NBC News. NBC agreed to produce Channel One’s TV show in a small corner of NBC’s Rockefeller Plaza studios. NBC was so excited. Alloy...
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Your Revenue Sharing Check Of ZERO Dollars Has Been Calculated In This Fashion.
From Jim Metrock: I’ve got good news and bad news. The good news is we have finally discovered the BusRadio revenue sharing formula. (We found it in the public records of the Marietta City (GA) school district.) The bad news is the formula is gobbledygook. No school board in their right mind would agree...
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“Too much, magic BusRadio? Battle fought over school bus ads”
Too much, magic BusRadio? Battle fought over school bus ads BusRadio: a nice, wholesome broadcast service for school kids, or a plot to take "targeted student marketing to the next level"? The FCC and Congress will decide. By Matthew Lasar | Last updated July 21, 2009 10:03 AM CT The Federal Communications Commission’s...
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All I Want To Do Is Shoot You And Take Your Money
From Jim Metrock: It’s summertime, so it’s time for some summer fiction reading. My problem is I’ve been reading too much nonfiction: American Lion (Jackson), Outliers (success), House of Cards (Bear Stearns), Over the Edge of the World (Magellan), and Rocket Men (Apollo 11). I’m in need of some good fiction. Oh, I know,...
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“thousands”
It is getting harder and harder to describe Channel One’s shrinking audience. Channel One has always said they had so many millions of students in their audience. When Obligation began reporting on Channel One in 1996, the company claimed to have 8.2 million students. That number steadily went down to "nearly 6 million"...
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A Disturbing Video From A Cobb County School Bus
Watch the entire video below. Elementary school kids step onto their bus that has become a film studio for a BusRadio commercial. The bus driver who should be preventing BusRadio’s publicity people from getting on, is instead going to star in the commercial. Cobb County won’t let parents ride a school bus, but...
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There will be absolutely no review of content by the Content Review Board.
From Jim Metrock: On July 1, 2009, BusRadio’s CEO Michael Yanoff wrote the Federal Communications Commission. Mr. Yanoff was answering several questions the FCC had about the BusRadio service. In his prefacing comments to the FCC, Mr. Yanoff talks about BusRadio’s Content Review Board. As to reason Number 1 this is the first...
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“We will abide by whatever the ruling is.”
DENVER AND THE WEST Broadcasts on school buses run into static BusRadio, used in some metro districts, is under fire for its ads and choice of music. By Carlos Illescas The Denver Post POSTED: 07/03/2009 01:00:00 AM MDT Congress has ordered a Federal Communications Commission review of BusRadio, a controversial radio-programming system that targets...
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Crestwood Beats Upper Darby
Below: This article is from the Crestwood School District web site. Notice the driver "faithfully" kept BusRadio’s programming on during her route. This has nothing to do with safety. The last part of the article is from BusRadio’s sales literature. This transportation department has made no attempt to inform parents and the public about...
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Nice Little Songs
BusRadio says this is "age-appropriate"music. This is why it is NOT. Nice little song A busradioarticle.php?recordID=1090 Nice little song B busradioarticle.php?recordID=1095 Nice little song C busradioarticle.php?recordID=1081 Nice little song D busradioarticle.php?recordID=1071 Nice little song E busradioarticle.php?recordID=1070 Nice little song F ...
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How To Read The Public Comments
The FCC asked for comments and they got ’em. Thanks to the hundreds of people across the country that expressed their thoughts about companies like BusRadio. If you would like to view the comments, the FCC has made it easy to do. 1. Click on this link: http://fjallfoss.fcc.gov/prod/ecfs/comsrch_v2.cgi 2. Go to the first...
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