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Alloy Uses Channel One News To Get Kids To Watch Gossip Girl

September 3, 2009
Alloy Uses Channel One News To Get Kids To Watch Gossip Girl

Teens and preteens forced to watch Channel One News know about Teen.com, Gossip Girl, and probably what "OMFG" stands for. Ask your principal if your child’s school still has Channel One News. No school that cares about maximizing learning time shows commercials to students.   The Parents Television Council knows how sleazy Alloy’s Gossip...
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Same Reporters, Same Downward Plunge

August 31, 2009
Same Reporters, Same Downward Plunge

Justin Finch, Jessica Kumari, and Steven Fabian wore out their welcome at NBC. They pose in their new corner, now located at CBS. All three wannabe journalists desperately need managers. Kumari is going on her third year stuck at Channel One News.   Hard to believe but Channel One News remains alive and appears...
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The Voice Of BusRadio Leaves BusRadio

August 28, 2009
The Voice Of BusRadio Leaves BusRadio

BusRadio’s disc jockeys disappear. Is there any need for microphones at BusRadio anymore?   For most of BusRadio’s brief existence they have had one radio show. It was called the Mat and Lucia Show. Lucia left BusRadio in December 2008. Today a trade journal announces Mat has left BusRadio. So much for the Mat...
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ChannelOneNetwork Site DEAD

August 21, 2009
ChannelOneNetwork Site DEAD

    DEAD after four years.   Channel One News has dropped their long-time web site ChannelOneNetwork.com. (Some material from the Network site has been moved to channelone.com.) This is an obviously another cost cutting move at the struggling teen/preteen marketing company. For the past 12 years various projects started by Channel One News...
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Open Letter To Cobb County Citizens

August 14, 2009

August 9, 2009   An Open Letter to Cobb County, Georgia citizens about the BusRadio controversy.   Last year, after experimenting with BusRadio, the Seminole County (FL) school district removed all the company’s "special" radios. The content of the programming was the main problem. You can see the local TV report explaining why parents...
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Video: BusRadio’s Musical Artists

July 31, 2009
Video: BusRadio’s Musical Artists

Obligation’s Jim Metrock on the vile musical artists promoted on BusRadio.   Related articles: July 29, 2009 – Filth July 21, 2009 – All I Want To Do Is Shoot You And Take Your Money June 24, 2009 – Nice Little Songs These are the most recent articles. There are too many earlier articles...
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Video: BusRadio’s Content Review Board

July 30, 2009
Video: BusRadio’s Content Review Board

Obligation’s Jim Metrock talks about BusRadio’s Content Review Board.   Related articles: July 10, 1009 – There will be absolutely no review of content by the Content Review Board. June 14, 2008 – Dr. Carl Batchelder, Content Review Board Member June 2, 2008 – Content Review Board
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Filth

July 29, 2009
Filth

Hey I’m so raw, and I’m so rich And you so flawed niggaz ain’t ’bout s*** I’ll take yo’ broad, I can f*** yo’ bitch Know that I’m gon’ ball every chance I get Every chance I get, real talk, no s*** Every chance I get, make money on this I’ll take yo’ broad,...
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Now It’s CBS’s Turn To Give Shelter

July 27, 2009
Now It’s CBS’s Turn To Give Shelter

This is a picture we ran in 2007 saying NBC’s deal with Channel One News would not work.   Exactly two years ago Alloy Media and Marketing announced deal with NBC News. NBC agreed to produce Channel One’s TV show in a small corner of NBC’s Rockefeller Plaza studios. NBC was so excited. Alloy...
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Your Revenue Sharing Check Of ZERO Dollars Has Been Calculated In This Fashion.

July 26, 2009
Your Revenue Sharing Check Of ZERO Dollars Has Been Calculated In This Fashion.

From Jim Metrock: I’ve got good news and bad news. The good news is we have finally discovered the BusRadio revenue sharing formula. (We found it in the public records of the Marietta City (GA) school district.) The bad news is the formula is gobbledygook. No school board in their right mind would agree...
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“Too much, magic BusRadio? Battle fought over school bus ads”

July 23, 2009
“Too much, magic BusRadio? Battle fought over school bus ads”

  Too much, magic BusRadio? Battle fought over school bus ads BusRadio: a nice, wholesome broadcast service for school kids, or a plot to take "targeted student marketing to the next level"? The FCC and Congress will decide. By Matthew Lasar | Last updated July 21, 2009 10:03 AM CT The Federal Communications Commission’s...
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All I Want To Do Is Shoot You And Take Your Money

July 21, 2009
All I Want To Do Is Shoot You And Take Your Money

From Jim Metrock: It’s summertime, so it’s time for some summer fiction reading. My problem is I’ve been reading too much nonfiction: American Lion (Jackson), Outliers (success), House of Cards (Bear Stearns), Over the Edge of the World (Magellan), and Rocket Men (Apollo 11). I’m in need of some good fiction. Oh, I know,...
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“thousands”

July 16, 2009
“thousands”

  It is getting harder and harder to describe Channel One’s shrinking audience. Channel One has always said they had so many millions of students in their audience. When Obligation began reporting on Channel One in 1996, the company claimed to have 8.2 million students. That number steadily went down to "nearly 6 million"...
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A Disturbing Video From A Cobb County School Bus

July 13, 2009
A Disturbing Video From A Cobb County School Bus

  Watch the entire video below. Elementary school kids step onto their bus that has become a film studio for a BusRadio commercial. The bus driver who should be preventing BusRadio’s publicity people from getting on, is instead going to star in the commercial. Cobb County won’t let parents ride a school bus, but...
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There will be absolutely no review of content by the Content Review Board.

July 10, 2009
There will be absolutely no review of content by the Content Review Board.

  From Jim Metrock: On July 1, 2009, BusRadio’s CEO Michael Yanoff wrote the Federal Communications Commission. Mr. Yanoff was answering several questions the FCC had about the BusRadio service. In his prefacing comments to the FCC, Mr. Yanoff talks about BusRadio’s Content Review Board. As to reason Number 1 this is the first...
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“We will abide by whatever the ruling is.”

July 3, 2009
“We will abide by whatever the ruling is.”

DENVER AND THE WEST Broadcasts on school buses run into static BusRadio, used in some metro districts, is under fire for its ads and choice of music. By Carlos Illescas The Denver Post POSTED: 07/03/2009 01:00:00 AM MDT Congress has ordered a Federal Communications Commission review of BusRadio, a controversial radio-programming system that targets...
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Crestwood Beats Upper Darby

July 2, 2009
Crestwood Beats Upper Darby

Below: This article is from the Crestwood School District web site. Notice the driver "faithfully" kept BusRadio’s programming on during her route. This has nothing to do with safety. The last part of the article is from BusRadio’s sales literature. This transportation department has made no attempt to inform parents and the public about...
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Nice Little Songs

June 24, 2009
Nice Little Songs

  BusRadio says this is "age-appropriate"music.   This is why it is NOT.   Nice little song A   busradioarticle.php?recordID=1090   Nice little song B   busradioarticle.php?recordID=1095   Nice little song C   busradioarticle.php?recordID=1081   Nice little song D   busradioarticle.php?recordID=1071   Nice little song E   busradioarticle.php?recordID=1070   Nice little song F  ...
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How To Read The Public Comments

June 18, 2009
How To Read The Public Comments

The FCC asked for comments and they got ’em.   Thanks to the hundreds of people across the country that expressed their thoughts about companies like BusRadio. If you would like to view the comments, the FCC has made it easy to do. 1. Click on this link: http://fjallfoss.fcc.gov/prod/ecfs/comsrch_v2.cgi 2. Go to the first...
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Obligation’s Comments To The FCC

June 15, 2009
Obligation’s Comments To The FCC

The Federal Communications Commission Building Washington, DC   Obligation submitted comments to the Federal Communications Commission concerning BusRadio’s business model. There were over 1160 comments concerning Docket # 09-68. The comments were overwhelmingly in favor of school buses free from commercials. CLICK HERE to read Obligation’s remarks. This document is a great resource for...
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Coverage Of Channel One Suspended

June 15, 2009

Since 1997 Obligation has been posting articles about Channel One News on the Internet. We have temporarily suspended Channel One reporting while we do a survey this summer of Channel One’s presence and use in U.S. classrooms. We know that Channel One has lost millions of students. We are also aware that many schools...
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Looks Like A Duck, Sounds Like A Duck, Quacks Like A You-Know-What

June 14, 2009
Looks Like A Duck, Sounds Like A Duck, Quacks Like A You-Know-What

  xxxxxxx xxxxxx works hard to create the impression that BusRadio’s taped program is in real time. If elementary school students believe BusRadio is real radio, why shouldn’t the Federal Communications Commission? From Jim Metrock: The audio clip below doesn’t sound like anything special. You’ll hear a very young girl call in and request...
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