Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
This 2003 article from Anime News Network reports on the WB Network use of MilkMedia to encourage kids to watch their anime programming. MilkMedia president Richard Long boasts of his ability to expose millions of schoolchildren to advertising messages. "The sheer number of impressions is mind boggling," Long says. I don’t believe MilkMedia will...
Read More »
Alloy/Channel One News is now on Facebook, but they are not there to keep kids up to date on current events. Oh, there is some of that, but that’s not why Alloy/Channel One exists. This is a company that is constantly thinking of how they can serve their advertisers. Alloy/Channel One’s job is to...
Read More »
MilkMedia is a company that puts advertising on the side of schoolchildren’s milk cartons. This is their logo and tag line: MilkMedia, Build Stronger Brands MilkMedia isn’t about building stronger BONES. MilkMedia isn’t about building stronger BODIES. Stronger BRANDS! It’s a little arrogant, but it’s true to what they do. We can’t fault a...
Read More »
Channel One’s executives knew the content of this "hard" PG13 movie. They advertised anyhow. They advertised this movie to high school and middle school students. Below is the quick review of content from ScreenIt.com. Channel One knows that children younger than middle school age are often on their web...
Read More »
Channel One News is now trying to convince students to use Cliff Notes. Cliff Notes of course are the historically quick way to learn enough to pass a test without actually reading the assigned book. This is an irresponsible decision by Channel One’s executives. This had to have been approved by the only educator...
Read More »
If you think you are going to make money putting ads into a school room or onto a school bus, ask these men. From Jim Metrock: Ever since BusRadio ceased operations on September 28 they have said a press release would be soon issued. It seems to me, the only reason they would...
Read More »
It looked too good to be true. The numbers would make any Kiddie Marketer drool. According to School Transportation News, 26 million elementary and secondary school children ride school buses daily in the U. S., twice a day. When extracurricular activities are added, there are annually more than 10 billion individual student rides....
Read More »
A bad idea has no other place to go. From Jim Metrock: BusRadio has ceased operations. There will be no more targeted advertising of Nexon online games to first graders. No more DJs interviewing the star of a filthy sitcom so kids will tune in. No more make-believe, BusRadio-backed "stars" like Bryant James...
Read More »
Knock You Down by Keri Hilson is getting air time on buses equipped with BusRadio. This song is just one of the latest cleaned-up songs from an artist that has a reputation for dirty lyrics. Hilson’s Turnin’ Me On is on the same CD that Knock You Down came from – In A...
Read More »
Screen grab from today’s BusRadio homepage. From Jim Metrock: Many of the people that worked at BusRadio are gone. Layoffs have taken their toll. Even the original DJs, Mat and Lucia, are gone. Incredibly one man prominently remains… Bryant James. This singer is under contract to BusRadio. BusRadio owns a piece of this...
Read More »
Busradioparents.com normally allows parents and others to hear the current programming that their kids hear on the school bus. It is September 16 and still only old broadcasts from last school year are being heard on the site. What has happen? Is BusRadio playing airing new programming for the 2009-2010 school year and not...
Read More »
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.doc http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.pdf http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.txt Every school board member, superintendent, board attorney, and director of pupil transportation needs to read this important study on BusRadio. Here is a brief sampling of a quotes from the report. After mentioning various claims about whether BusRadio will improve or diminish safety on school buses, the FCC says,...
Read More »
Above: From BusRadio’s web replay of its school bus programming. (Sept. 14, 2009)
Read More »
Today, BusRadio has begun pushing a new DVD on its elementary school-age visitors. The whole top of their home page is devoted to pitching Barbie and The Three Musketeers. BusRadio is a marketing company. They have a One-Two marketing punch when it comes to kids. One: Advertising the product on their BusRadio radio show...
Read More »
Channel One CEO Kent "I Can Sell A Kid Anything" Haehl Paul "Dude, Where’s My Car?" Folkemer, used to be an educator, now he’s a Kiddie Marketer. Few parents know what an important...
Read More »
If school officials read only one paragraph of the Federal Communications Commission’s investigative study on BusRadio it should be, of course, the conclusion above. Obligation believes that the few school districts that currently have BusRadio should: 1. Suspend the playing of BusRadio’s programming on all buses. 2. Contact parents and provide them the link...
Read More »
They just don’t learn. BusRadio has unveiled a new web feature called Name That Tune! They play a portion of a song and children have to pick the correct title from several possible choices. The correct song below is Lady Gaga’s Just Dance. Notice it is a "BusRadio Edit" of the song. The song...
Read More »
http://blogs.orlandosentinel.com/news_education_edblog/2009/09/feds-criticize-busradio-which-seminole-schoosl-tried.html May 8, 2008 Show Could Be Over For BusRadio On Seminole County School Buses by Dave Weber, Orlando Sentinel May 17, 2008 BusRadio Disaster In Seminole County May Have National Impact (VIDEO) May 19, 2008 "if this illogical decision is finalized" The utter arrogance of BusRadio’s sales force.
Read More »
Channel One News continues to use its in-school TV show and its web site to relentlessly and unethically promote its advertisers. For years the company has mixed news and advertising in a way that many students would find confusing. The article below looks like a news story. It is intended to mislead. It’s a...
Read More »
Today the Federal Communications Commission issued their report to Congress about BusRadio. Parents and other citizens should read this report; school board members, superintendents, and pupil transportation directors NEED to read this report. Obligation urges every school district that still has BusRadio playing on their buses should suspend the playing of BusRadio until this...
Read More »
