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Whip It

October 12, 2009
Whip It

      Channel One’s executives knew the content of this "hard" PG13 movie. They advertised anyhow. They advertised this movie to high school and middle school students. Below is the quick review of content from ScreenIt.com.     Channel One knows that children younger than middle school age are often on their web...
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New Advertiser: Cliff Notes

October 11, 2009
New Advertiser: Cliff Notes

Channel One News is now trying to convince students to use Cliff Notes. Cliff Notes of course are the historically quick way to learn enough to pass a test without actually reading the assigned book. This is an irresponsible decision by Channel One’s executives. This had to have been approved by the only educator...
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Kiddie Marketers Beware

October 8, 2009
Kiddie Marketers Beware

If you think you are going to make money putting ads into a school room or onto a school bus, ask these men.   From Jim Metrock: Ever since BusRadio ceased operations on September 28 they have said a press release would be soon issued. It seems to me, the only reason they would...
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All Bad Things Must Come To An End

October 1, 2009
All Bad Things Must Come To An End

  It looked too good to be true. The numbers would make any Kiddie Marketer drool. According to School Transportation News, 26 million elementary and secondary school children ride school buses daily in the U. S., twice a day. When extracurricular activities are added, there are annually more than 10 billion individual student rides....
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BusRadio Ceases Operations

September 29, 2009
BusRadio Ceases Operations

A bad idea has no other place to go.   From Jim Metrock: BusRadio has ceased operations. There will be no more targeted advertising of Nexon online games to first graders. No more DJs interviewing the star of a filthy sitcom so kids will tune in. No more make-believe, BusRadio-backed "stars" like Bryant James...
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Too Many Questionable Artists For Parents To Tolerate

September 26, 2009
Too Many Questionable Artists For Parents To Tolerate

 
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Knock You Down

September 25, 2009
Knock You Down

  Knock You Down by Keri Hilson is getting air time on buses equipped with BusRadio. This song is just one of the latest cleaned-up songs from an artist that has a reputation for dirty lyrics. Hilson’s Turnin’ Me On is on the same CD that Knock You Down came from – In A...
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School Boards, We Have A Problem

September 22, 2009
School Boards, We Have A Problem

Screen grab from today’s BusRadio homepage.   From Jim Metrock: Many of the people that worked at BusRadio are gone. Layoffs have taken their toll. Even the original DJs, Mat and Lucia, are gone. Incredibly one man prominently remains… Bryant James. This singer is under contract to BusRadio. BusRadio owns a piece of this...
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Where Is BusRadio?

September 16, 2009
Where Is BusRadio?

Busradioparents.com normally allows parents and others to hear the current programming that their kids hear on the school bus. It is September 16 and still only old broadcasts from last school year are being heard on the site. What has happen? Is BusRadio playing airing new programming for the 2009-2010 school year and not...
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Required Reading

September 15, 2009
Required Reading

  http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.doc http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.pdf http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.txt   Every school board member, superintendent, board attorney, and director of pupil transportation needs to read this important study on BusRadio. Here is a brief sampling of a quotes from the report. After mentioning various claims about whether BusRadio will improve or diminish safety on school buses, the FCC says,...
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Pink

September 14, 2009
Pink

Above: From BusRadio’s web replay of its school bus programming. (Sept. 14, 2009)
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Barbie

September 14, 2009
Barbie

Today, BusRadio has begun pushing a new DVD on its elementary school-age visitors. The whole top of their home page is devoted to pitching Barbie and The Three Musketeers. BusRadio is a marketing company. They have a One-Two marketing punch when it comes to kids. One: Advertising the product on their BusRadio radio show...
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Haehl And Folkemer Approve MTV Ads For Kids

September 12, 2009
Haehl And Folkemer Approve MTV Ads For Kids

Channel One CEO Kent "I Can Sell A Kid Anything" Haehl Paul "Dude, Where’s My Car?" Folkemer, used to be an educator, now he’s a Kiddie Marketer.   Few parents know what an important...
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In Conclusion

September 12, 2009
In Conclusion

If school officials read only one paragraph of the Federal Communications Commission’s investigative study on BusRadio it should be, of course, the conclusion above. Obligation believes that the few school districts that currently have BusRadio should: 1. Suspend the playing of BusRadio’s programming on all buses. 2. Contact parents and provide them the link...
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Name That Filthy Artist!

September 11, 2009
Name That Filthy Artist!

They just don’t learn. BusRadio has unveiled a new web feature called Name That Tune! They play a portion of a song and children have to pick the correct title from several possible choices. The correct song below is Lady Gaga’s Just Dance. Notice it is a "BusRadio Edit" of the song. The song...
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CARU Catches BusRadio Falling Short On Protecting Children’s Privacy

September 10, 2009
CARU Catches BusRadio Falling Short On Protecting Children’s Privacy

CARU
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Feds Criticize BusRadio, Which Seminole Schools Tried

September 9, 2009
Feds Criticize BusRadio, Which Seminole Schools Tried

  http://blogs.orlandosentinel.com/news_education_edblog/2009/09/feds-criticize-busradio-which-seminole-schoosl-tried.html May 8, 2008 Show Could Be Over For BusRadio On Seminole County School Buses by Dave Weber, Orlando Sentinel May 17, 2008 BusRadio Disaster In Seminole County May Have National Impact (VIDEO) May 19, 2008 "if this illogical decision is finalized" The utter arrogance of BusRadio’s sales force.
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Gleeful Channel One Execs Mix Ads And News

September 8, 2009
Gleeful Channel One Execs Mix Ads And News

Channel One News continues to use its in-school TV show and its web site to relentlessly and unethically promote its advertisers. For years the company has mixed news and advertising in a way that many students would find confusing. The article below looks like a news story. It is intended to mislead. It’s a...
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JUST IN: FCC Issues Report On BusRadio

September 8, 2009
JUST IN: FCC Issues Report On BusRadio

Today the Federal Communications Commission issued their report to Congress about BusRadio. Parents and other citizens should read this report; school board members, superintendents, and pupil transportation directors NEED to read this report. Obligation urges every school district that still has BusRadio playing on their buses should suspend the playing of BusRadio until this...
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Two Videos That Help Explain Why BusRadio Is So Controversial

September 6, 2009

   
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BusRadio.com

September 5, 2009
BusRadio.com

BusRadio’s radio show heard on school buses constantly tells kids to visit their web site Busradio.com when they get home. The site is one specially-targeted advertisement after another. Here is the top of their home page. BusRadio is now heavily promoting the Cartoon Network and a movie that will air on September 13. Even...
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Channel One News Pushing Teen Drinking Show

September 5, 2009
Channel One News Pushing Teen Drinking Show

Alloy Media and Marketing is in the business of attracting young people to advertising. They make their money by convincing national companies to advertise with them and the resulting ad revenue is what makes the Fat Cats at Alloy rich. Alloy has to first attract young people’s attention before they can sell that attention...
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