Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
The Federal Communications Commission Building Washington, DC Obligation submitted comments to the Federal Communications Commission concerning BusRadio’s business model. There were over 1160 comments concerning Docket # 09-68. The comments were overwhelmingly in favor of school buses free from commercials. CLICK HERE to read Obligation’s remarks. This document is a great resource for...
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Since 1997 Obligation has been posting articles about Channel One News on the Internet. We have temporarily suspended Channel One reporting while we do a survey this summer of Channel One’s presence and use in U.S. classrooms. We know that Channel One has lost millions of students. We are also aware that many schools...
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xxxxxxx xxxxxx works hard to create the impression that BusRadio’s taped program is in real time. If elementary school students believe BusRadio is real radio, why shouldn’t the Federal Communications Commission? From Jim Metrock: The audio clip below doesn’t sound like anything special. You’ll hear a very young girl call in and request...
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Children compelled to listen to BusRadio’s programming probably think Bryant James is one of the biggest music stars in the country. His music is always being requested by some caller to the show. Children have heard "Superlove" and "Cruisin’ With My Lady" and "Shakedown" by Bryant James so many times they probably...
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Laura Armstrong: What’s playing on your children’s school bus radio? Published: 04/26/2009 By Laura Armstrong Columnist Has your second-grader come home begging for a Cingular cell phone? Are the kids asking you to "check out" a racy new sitcom or Web site? Do they know the lyrics to rap songs, even when your family...
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It is Crisis Time at BusRadio. Citizens from across the country are letting the Federal Communications Commission know what they think about BusRadio’s business model on school buses. BusRadio as expected is contacting transportation directors and bus drivers urging them to write favorable comments about their company. Comments from those in favor of BusRadio...
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The Campaign for a Commercial-Free Childhood has made it easy for citizens to make a public comment about BusRadio. Please click on this link and take the time to make your thoughts known about BusRadio. Please pass on this link to your friends and family. http://www.commercialfreechildhood.org/actions/busradiocomments.html Click on the image of the form above...
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Buses are ranked on BusRadio.com (Standings as of June 3, 2009) From Jim Metrock: BusRadio is trying something new. For the first time the company is pitting school buses against each other. Students are vying for Guitar Hero video games. This is yet another unwelcome marketing ploy on school buses that should concern...
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One of BusRadio’s ads for Lauren de Miranda. From Jim Metrock: Lauren de Miranda is one of BusRadio’s in-house artists. Last Friday, May 22, she and her publicist rode on a Jonesboro School District (AR) school bus and handed out copies of her music to bus riders. It is hard to believe school administrators...
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Federal Communications Commission PUBLIC NOTICE COMMENT DATES ESTABLISHED FOR REPORT TO CONGRESS ON COMMERCIAL PROGRAMMING SERVICES TARGETED TO CHILDREN ONBOARD SCHOOL BUSES Click here for PDF. Print and distribute widely. Comment deadline: June 15, 2009
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From Jim Metrock: Mathew Blades did another bad thing. In fact, he did the same bad thing three times in one day. Blades hosted all three BusRadio shows this morning and he was a DJ on a mission. AUDIO FILE: High school drivers need to call. AUDIO FILE: Middle...
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People tend to laugh as they read the list of things Channel One WILL NOT advertise. Above are the first six things on that list taken form their official Terms and Conditions. It is funny because Channel One has always referred to this list to show how much they care for young people. Oh,...
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Channel One News continues to promote sleazy movies to children just out of elementary school. The latest movie is Dance Flick rated PG13 for crude and sexual content throughout, and vulgar language. Channel One is also sponsoring a contest on their website to encourage kids to see this filthy movie. This movie is produced...
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From Jim Metrock: Mathew Blades is trying hard to be your seven-year-old’s best friend. He has to become at least a good friend because he has much to sell you child and every elementary schoolchild on the school bus. Mr. Blades of course is the main disc jockey at BusRadio. Here’s what he is...
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Kids are not only forced to listen to numerous commercials for this talent agency on their bus, but at Busradio.com they see banner ads like this. The hardball ads for Vocal Corner Store are increasing on BusRadio. We have talked before about how inappropriate it is for BusRadio to be advertising this artist...
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Vocal Corner Store is now a major advertiser on BusRadio. They are an artist development and management company. Parents have no idea this type of personal services company is advertising on their child’s school bus. Recently BusRadio’s DJ Mathew Blades told elementary school bus riders that Vocal Corner Band can make them a star...
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From Jim Metrock: ExciteBots is a new video game ($37 – $50) from Nintendo for the Wii game system. The game was release on April 20. Nintendo has enlisted BusRadio to pitch the game to its captive audience of high school, middle school, and elementary school bus riders. The commercials are the same...
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Here are two radio commercials played on BusRadio today May 4, 2009. One was heard on the morning, high school BusRadio program and the other on the morning, elementary school BusRadio program. AUDIO FILE: Adidas commercial on BusRadio’s high school show. AUDIO FILE: Adidas commercial on BusRadio’s elementary school show. Did you hear...
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From Jim Metrock: Above you see BusRadio’s infamous request for bids. I cannot get over the arrogance and ugliness of the language BusRadio uses. They are looking for a "SEASONED PROFESSIONAL" – ALL CAPS. Wow. No amateurs wanted. That’s understandable. "comfortable working with kids" This probably means a patient marketing expert who can make...
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Yesterday we wrote of Channel One’s promoting the offensive Quiz Rocket web site. Today – surprise – all reference to it and some other problem sites have been removed. Funny what sunshine does to these marketing roaches. They dump this trash on children until they get caught – typical Channel One News. ...
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Channel One thinks the site that offers quizzes like the above is "cool." Channel One News has brought new content to their web site. This new content is not going to be pleasing to parents. If you go to the bottom of the Channelone.com homepage, you’ll find this new section of links: Channel...
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