Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
There is a simple step parents and other taxpayers can take to find out how BusRadio slipped onto your child’s school bus and how BusRadio manages to stay on your child’s bus. Ask your district’s superintendent for a copy of all correspondence (letters, faxes, emails) between any district employee and BusRadio. Ask for...
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One of the few bright spots for BusRadio has been Colorado. Several school districts quietly installed this marketing company’s radios with little or no public discussion. There may be more public discussion after today’s Denver Post article. School BusRadio gets mixed signals By Carlos Illescas Several school districts in Colorado are now receiving controversial...
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Multimedia Formula Makes Alloy a Teen Magnet Company Behind ‘Gossip Girl’ Kicks Off Move Into Web Video, Wins LG Mobile as Sponsor for 10-Episode Drama The Wall Street Journal Friday,February 27, 2009 By EMILY STEEL Alloy Media + Marketing is emerging as an unlikely star in the online teen-popularity contest. The New York company...
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Source: Children’s Hospital Boston Monday 2, 2009 Description: In the first longitudinal study of its kind, researchers show that TV viewing before the age of 2 does not improve a child’s language and visual motor skills. The study suggests that maternal, child and household characteristics are more influential to a child’s brain development. Newswise
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AUDIO FILE: "18 Days" by Saving Abel off their debut album above. Played on high school afternoon show on February 26. There are two hit songs off this album. One is the one being played by BusRadio and the other is called "Addicted." BusRadio will get kids pumped up to buy...
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BusRadio is now playing Lady Gaga’s song "Just Dance." The title should be "Just Drink." It seems Lady GaGa likes to get drunk and she certainly likes to sing about getting drunk. Students who are introduced to Lady Gaga on BusRadio will want to check out her music video for the song that they...
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AUDIO FILE: Middle school children hear Hinder on BusRadio. Middle school students forced to listen to BusRadio this afternoon will hear "Without You" by Hinder. (BusRadio posts their AM and PM programs each morning at on their website.) This song is from their second album called "Take It To The Limit."...
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AUDIO FILE: "Give It To Me" from Timbaland’s Shock Value CD – Played on BusRadio’s high school program on February 23, 2009 The remaining employees at BusRadio must love Timbaland. This is at least the second song off "Shock Value" that BusRadio has played for bus riders. Remember "The Way I Are."...
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Mr. T. drives a school bus in Oklahoma City. We hear him do a promotional spot for BusRadio on this audio clip. He has no business using his government job to do a commercial for BusRadio. AUDIO FILE: Mr. T. makes a "fool" of himself for BusRadio and a chance to win $200....
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Nickelback’s Dark Horse CD is getting air time on BusRadio’s elementary school radio show. Nickelback is an unlikely band to be featured on any program aimed at such young children. The band’s most famous song is Rockstar "Everybody has a drug dealer on speed dial" and "the girls come easy and the drugs come...
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We reported in December that Montgomery County Public Schools (MD) had terminated their experiment with BusRadio. It now appears that BusRadio remains in use in that school district. Here is an audio clip from the elementary school version of BusRadio last week. AUDIO FILE: Driver from Montgomery County Public Schools, Rockville, MD Feb....
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The Uninvited is a very scary movie. Perhaps the scariest thing about this film is it is yet another Channel One News-promoted movie that normalizes teen drinking. Incredibly, Mothers Against Drunk Driving still allow Dr. Paul Folkemer of Channel One to be on their board of directors. In fact he is the Chairman...
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Here’s a disturbing audio clip from today’s BusRadio’s middle school show. In an effort to win herself up to $200 worth of American Express gift cards, the driver of Bus 79 in the Deer Park Independent School District (Texas) called into BusRadio. By calling BusRadio and giving her contact information, she is officially...
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From Jim Metrock: The Independent School District of Angleton, TX has a driver that loves BusRadio. Then again he just might be "angling" to get some of that BusRadio cash. Below is an audio clip from the beginning of today’s high school version of BusRadio’s show. John from Bus 256 sounds like he...
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AND The American School Bus Council is a relatively new organization created in 2006. It lobbies on behalf of several trade organizations and school bus manufacturers. The Council’s main members are NAPT (National Association for Pupil Transportation), NASDPTS (National Association of State Directors of Pupil Transportation Services), NSTA (National School Transportation Association), Blue...
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We mistakenly wrote yesterday that the Littleton Public School District in Colorado had brought back BusRadio to its buses. That was based on this announcement on yesterday’s middle school BusRadio program. AUDIO FILE BusRadio announced that the transportation director from "Littleton School District in Colorado" wanted give a "Shout Out" to her bus drivers....
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Here is BusRadio’s content for their High School afternoon program on Friday, January 31, 2009: As students get on the bus for the ride home they will hear these songs and advertisements in this order. The last student off the bus may hear all the songs from Akon to the Black Eyed Peas. All...
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This is a video on BusRadio’s web site. We believe Bryant James is the nerdy guy that was known as DJ Chickenwing on BusRadio. He looks like DJ Chickenwing and it is odd that Chickenwing has disappeared but now "Bryant James" is an "exclusive" artist on BusRadio. We have email Mr. James asking him...
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From Jim Metrock: "F. U."? You can almost hear Channel One’s remaining executives explaining that there is nothing offensive about the use of these initials on the Channel One News web site. I can hear Channel One’s VP Dr. Paul Folkemer laughing, saying, "Metrock, you have a dirty mind. We are just advertising a...
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What first grader couldn’t use an extra $500? BusRadio is currently running a contest aimed at their entire captive audience of bus riders from 18 years of age and younger. Students down to first graders are being asked to enter the Bryant James SUPERLOVE Valentine’s Day Giveaway. We kid you not. Elementary school...
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DJ Lucia has left BusRadio. The Mat and Lucia Show is no more. Lucia has left the building. We have confirmation of Lucia Nxxxxxx’s departure from BusRadio. We don’t know what happened, but we knew she had not been on BusRadio’s broadcasts for weeks. Children still hear her voice on some old taped...
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Timing, we are told, is everything, especially in comedy. Timing is important in business too. For Channel One News and their owner Alloy Media and Marketing, timing is not working in their favor. On April 23, 2007, Alloy assumed the assets and liabilities of the all but bankrupt Channel One Network. C1N’s previous owner,...
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