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1. Count the side windows. 2. Read this: In 2006, Education Week published an article about the BusRadio controversy ("School Bus Radio Venture Raises Safety, Commercialism Concerns"). After quoting BusRadio’s president saying his radio show will "soothe the beast on the bus" the article when on: "But one transportation official said encouraging radios on...
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Gossip Girl got a lot of publicity when they ran their "OMFG" ad campaign to get more kids to watch the show. If you need it spelled out that stands for "Oh my f**king God." All of this may be hilarious to Alloy and Channel One executives since they are making money off this...
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Listen to BusRadio’s DJ Matthew Blades takes a request to play a song from an artist Blades knows he shouldn’t be playing. AUDIO FILE CLICK HERE (January 15, 2009) The music video. Today BusRadio played the "clean" version of this song. The song many teens will download after hearing Rudolf on BusRadio will be...
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BusRadio promoted the above album today. They played the third song. Hear for yourself: AUDIO FILE Today BusRadio played on its high school program a song called "Breakdown" by a vile group called Seether. BusRadio would defend their decision by saying there were no bad words in this song – and there weren’t any....
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In the white space above Channel One listed the advertisers on that day’s show. Channel One News used to list the advertisers on its daily TV show on Channelonenetwork.com. Parents could go there and watch a webcast of the entire daily show with included the commercials or if they didn’t want to watch...
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Channel One News is owned by Alloy Media and Marketing. Alloy bought Channel One to help promote Alloy’s other companies and web sites that market to teens and preteens. One site is Teen.com. This is a controversial website that helps introduce kids to the sex, drugs and drinking of Gossip Girl novels and...
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On today’s morning middle school program, BusRadio ran a spot that was aimed directly at school bus drivers. It was an appeal to drivers to call BusRadio’s toll-free number and join their Bus Driver’s Club. This is nothing more than a contest. Once a driver is a "member" of the Bus Driver’s Club then...
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Channel One News has made the decision to begin advertising credit cards to teens and preteens. Last week ads for Discover Card appeared on Channel One’s web site. Obligation has written to Dr. Paul Folkemer, the current Senior Vice President of Education asking him if Discover Card commercials are running on the...
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Channel One News is advertising “The Secret Life of the American Teenager.” The advertising of course is deceptive as is usual with Channel One. Above is the banner ad that is currently running at the top of many pages on Channelone.com’s site. Channel One has cropped the picture of the girl. You can see...
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More and more schools are talking openly about how they have turned off Channel One News. This recent article from Oregon shows the main reason that Channel One can never return to its profitable glory years of 1994-1997. Schools have just “switched off.” Yes, they are using the Channel One equipment, but they...
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From Jim Metrock: BusRadio is introducing horoscopes to bus riders. Many parents will find this disagreeable for various reasons. Personally I don’t believe in horoscopes. Obviously the people at BusRadio do. (The DJ does not inform students that BusRadio horoscopes are for entertainment purposes.) While I think it is absurd to think we...
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Be thankful for small favors. Today BusRadio played a relatively positive rap song by T. I. called "Live Your Life." We have reported on T. I. before. Here’s the introduction and beginning of the song as played on BusRadio’s high school version. This is not your typical rap song, but it does come from...
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BusRadio just doesn’t learn. How many school districts do they have to be thrown out of before they come to their senses? Bulletin to BusRadio: Parents don’t want explicit artists being played or promoted on their child’s school bus. It’s December 2008 and BusRadio CONTINUES to play cleaned up versions of filthy songs by...
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s From Jim Metrock: The Montgomery County Public School District (MD) has the 14th largest school bus fleet in the U. S. according to School Bus Fleet magazine. This school district has over 1,200 buses that transport 96,000 students daily. BusRadio wanted to get into this district in the worst way. And they got...
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In March of this year, the Director of Pupil Transportation for the State of Alabama sent this memo to all local transportation supervisors. His message is a reasonable one. Transportation Supervisors: This correspondence is to provide information about Bus Radio. Bus Radio is a start-up company that is marketing radio programming on local...
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Allcampus.com’s commercial shows impressive college buildings. Allcampus.com wants to create the impression they are connected with major universities. What Allcampus.com wants is personal information about students watching their commercial. They will sell this information to various vocational schools and non-mainstream colleges. Channel One’s parent company Alloy Media and Marketing is using Channel One News...
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All students subjected to BusRadio programming are told REPEATEDLY by BusRadio employees to go to BusRadio.com when they get home. This message is pounded into the young bus riders no matter what their age. BusRadio has only one website for young people. High school students and first graders are told to go to the...
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"Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser’s with a unique and effective way to reach the highly sought after teen and tween market." BusRadio "will take targeted student marketing...
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The audio file below was made from the high school version of BusRadio the week of November 17. You’ll hear three different ads for two different products. They are all from the same afternoon show. The first part of the audio clip is a Proactiv acne medicine commercial. It sounds almost too good...
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From WVNSTV.com Charleston, WV School Bus Safety: Rowdy Kids Posted Thursday, November 20, 2008 ; 05:00 PM A car full of screaming kids can be a handful and extremely dangerous. Imagine a bus load. But bus drivers do it everyday. Story by Kate Krivanek BECKLEY- — "Just looking off to deal with a...
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It is almost like BusRadio WANTS to go out of business. Today, November 17, 2008, I listened to the morning BusRadio program for high school students. I heard Bone Thugs-N-Harmony. Few things about BusRadio shock me, but this did. I know this group. I know of no other “musical” act that is MORE vulgar...
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From Jim Metrock: Thank goodness few schoolchildren are watching Channel One News. Almost the first half of the Friday, November 14 show was devoted to gay marriage. Children as young as ten were presented with an "in-your-face" discussion of whether it is right or wrong to allow a man to marry another man and...
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