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Commercial exploitation of Schoolchildren Hall of Shame: ... -
A look back to 2023: Another bad idea in... -
Where are they now?: Channel One’s Kent Haehl selling...
Commercial exploitation of Schoolchildren Hall of Shame: ...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
A look back to 2023: Another bad idea in...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Where are they now?: Channel One’s Kent Haehl selling...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
American Boy
Who would have known that Kanye West was in this song? From Jim Metrock: BusRadio just doesn’t "get it." Here’s a perfect example. There’s a new song in their play rotation called "American Boy." BusRadio says the song is by an English rap singer named Estelle. That is only partially true. Actually the...
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Boom
Today the South Carolina State Board of Education voted to ban all advertising, including BusRadio’s advertising, from all state school buses. It wasn’t even close… 13-2. This is a potentially fatal blow to BusRadio’s national plans to become a major advertising presence in young people’s lives. Other states will take note of...
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EF Educational Tours Invades Classrooms
A new advertiser has popped up on Channel One News. (Above) EF Educational Tours of Boston is currently running 30-second commercials on the program. (Below) They also are embedding their ads in the “news” segment. A “pop quiz” is “presented by” the company. The “pop quiz” of course has to tie into EF’s...
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Dr. Paul Folkemer, Take Down This Ad!
There’s a new movie coming out in October. From the Motion Picture Association of America website: This movie has teen drinking – a LOT of it (we’ve seen the trailer), sexual content, vulgar language, and other offensive content. To give you an idea of this movie: The main male character plays...
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Bozell Criticizes BusRadio’s 90210 Ads
Brent Bozell, the president of Media Research Center and founder of the Parents Television Council, has called attention to BusRadio’s decision to advertise the sleazy 90210 TV show on its youth web site. Obligation’s reporting on BusRadio.com’s advertising campaign for 90210 led to the Campaign for a Commercial-Free Childhood press release and email alert...
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Samurai Girl
Above are two frames from a 30-second commercial on Channel One News for Samurai Girl. The program is a six-hour TV miniseries. Students were forced to watch this ad during the week before the show began on September 5, 2008. Channel One’s parent company Alloy Media and Marketing created and owns the...
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Little Traffic For This Bus
From http://www.alexa.com/data/details/traffic_details/Busradio.com Thankfully, very few young people are visiting the BusRadio.com web site. BusRadio is spending money like it’s going out of style trying to get "traction" with American teens, preteens, elementary school students. It doesn’t appear to be working. As long as BusRadio continues to advertise and promote sleazy TV shows like...
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A Graphic Example Of The Sleaze Advertised By BusRadio
From Jim Metrock: Last night I watched some of the two-hour premiere of 90210. The show is filth. When BusRadio executives agreed to promote this program to American young people, they knew, or should have known, they were doing a very bad thing. In the FIRST FIVE MINUTES of the show advertised by...
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BusRadio’s Intense Ad Campaign For 90210 (Video)
From Jim Metrock: I urged BusRadio to stop advertising the new 90210 to kids. They not only refused to pull their ads from their website, BusRadio ramped UP the advertising for this age-inappropriate TV show. BusRadio has done some very ugly things in its short history, but this may be the lowest thing so...
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90210
BusRadio has made another huge mistake in judgment. They have begun advertising 90210 the remake of Beverly Hills 90210. The new show is being promoted as a "sexier" and "more provocative" show for kids. Previously BusRadio got in trouble with parents by advertising the raunchy comedy Aliens in America. Both of these shows are...
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The Driver’s Club
BusRadio is controversial for many reasons. Forcing kids to listen to commercials is clearly the main reason schools have refused their “free” deal. Probably the second biggest reason schools reject BusRadio is their bizarre policy of playing “clean” or “cleaned up” songs from groups and artists known for their explicit content. [When BusRadio plays...
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Dead Bodies Come With No Warning
Sixth grade students forced to watch Channel One News see this shocking public service announcement (PSA) on August 22, 2008. Teachers were not given a warning that this spot was going to be shown. This just came on the classroom TV screen and students as young as ten just had to deal with...
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One Block Radius
A new act has been added to BusRadio’s playlist and it won’t make parents feel any better about BusRadio. The new school year has just begun and bus riders have already been introduced to One Block Radius. This is an "alternative hip-hop" group that has a reputation for explicit lyrics. Their music celebrates the...
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Orange You Glad You Are Only Doing Weed
These are the first words on a public service announcement that is currently playing on Channel One’s MIDDLE SCHOOL broadcast. This is from the Partnership for a Drug-Free America, an ad industry group that has produced many exceptional PSAs. Channel One has a long history of airing age-inappropriate PSAs to its younger audience. By...
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The First Day
Has Steven Lisowski changed his name to "Steven Fabian" so his reputation doesn’t get damaged working for Channel One News? As far as we know this is the first time a budding, wannabe reporter for Channel One has used a stage name. The freshest thing about this first show is the pretty purple logo....
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One 30-Second Ad
Earlier this year we wrote about a contest Channel One News ran to help Dreamworks get students excited about a summer movie called Kung Fu Panda. We now have the video of this contest. Actor Jack Black addresses the students directly. He is offering them a role in this movie. (The officials rules only...
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Prescription Drug Ads ARE BACK
We regret to say that we were premature in saying Channel One News had stopped advertising prescription drugs to children. As you can see, two days after our August 12 article an ad for the prescription drug BenzaClin was back on Channel One’s web site. The ad is on the right of the page...
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Two New Anchors
From Jim Metrock: Two of last year’s three anchors are not returning to Channel One News. Tony Anderson and Chris Browne didn’t make it one full year. The two new anchors are Steven Lisowski and Justin Finch. They join Jessica Kumari back for her second year. We don’t know if Channel One fired...
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Prescription Drug Ads Are Finally Removed
Hooray! Prescription drug ads appear to have been removed from Channel One’s children’s web site. I never received a reply from Dr. Paul Folkemer, Channel One’s VP of Education who is usually very involved in Channel One’s advertising decisions. It must be with great reluctance that the company pulled these ads. These ads for...
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Mark Them Tardy
It’s August 11 and the Channel One News crew hasn’t shown up for work. All across the country students are filing into their classrooms. Some students have been already been in school for a week or more. Channel One would normally be pushing their advertising on kids by this date, but as we have...
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No Reply From Folkemer
Dr. Paul Folkemer calls himself the "child advocate at Channel One News." From Jim Metrock: It’s August 2 and Channel One is still advertising a prescription drug on its web site. (It appears the BenzaClin ads are gone, but the Differin ads are still there.) Obligation joined with the Campaign for a Commercial-Free...
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