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Effort To Update Kids Ends

July 29, 2008
Effort To Update Kids Ends

It appears that Channel One has dropped The Summer Show. We suspect a mercy killing. This short, 2-minute video was their feeble attempt to update kids on news stories over the summer. There is no link or mention of The Summer Show on Channelone.com’s homepage or on their "News" page. This is interesting since...
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BusRadio Advertising Assault Will Commence Soon

July 25, 2008

BusRadio has presented so many different faces to the public that it is understandable for people to get confused about the nature of the company. The bottom line: BusRadio was created so the founders and the venture capitalists who have propped them up with millions of dollars will get rich making kids listen to...
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Struggling Channel One Delays Season One Week

July 25, 2008
Struggling Channel One Delays Season One Week

  Everything is slow and lazy at Channel One News this summer. Hannah Van Winkle and her Channel One Summer Show are still missing. Channel One’s feeble attempt to use Ms. Van Winkle to update young people on currents throughout the summer has been a complete disaster – just like last summer. Instead of...
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Channel One Begins Advertising Prescription Drugs To Kids

July 21, 2008
Channel One Begins Advertising Prescription Drugs To Kids

  Above is a snapshot we took of Channelone.com’s homepage on July 21, 2008. The banner ad at the top and the ad to the right are ads for two different PRESCRIPTION DRUGS. Pitching prescription drugs to teens and preteens marks a new and potentially dangerous turn for Channel One News. Although Channel One...
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Marketing Study Shows Parents Wary Of Ads Aimed At Students

July 19, 2008
Marketing Study Shows Parents Wary Of Ads Aimed At Students

  Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik Published: June 25, 2008 YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. Programs like General Mills’ Box Tops for Education...
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The Summer Show 2008

July 18, 2008
The Summer Show 2008

Last year Channel One tried "The Summer Show" and the results were ugly. CLICK HERE. Now, Hannah Van Winkle is the face of the NEW and IMPROVED "Summer Show." Ms. Van Winkle is a new Channel One employee. In a terrible career move she left NBC for C1 – yipes! Hannah is the host...
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More Bad News For BusRadio

July 16, 2008
More Bad News For BusRadio

  Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik Published: June 25, 2008 YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. Programs like General Mills’ Box Tops for Education...
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Dr. Carl Batchelder, Content Review Board Member

June 14, 2008

From Jim Metrock: As reported before, one of the members of BusRadio’s Content Review Board is Dr. Carl Batchelder. He is the Superintendent of the Woburn School District in Woburn, Massachusetts. Below is an email I sent to all Woburn school committee members. I thought I would have heard from at least one of...
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Matt and the Tooth Fairy

June 10, 2008
Matt and the Tooth Fairy

During a recent conference call with investment analysts, Alloy’s CEO Matt Diamond stated that 75% of Channel One’s “about 6 million” student audience watched Channel One News each day. That begs the question: what planet is Matt Diamond from? Mr. Diamond has probably never graced the doorway of a classroom that has a Channel...
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Matt and the Tooth Fairy

June 10, 2008
Matt and the Tooth Fairy

  During a recent conference call with investment analysts, Alloy’s CEO Matt Diamond stated that 75% of Channel One’s "about 6 million" student audience watched Channel One News each day. That begs the question: what planet is Matt Diamond from? Mr. Diamond has probably never graced the doorway of a classroom that has a...
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Lego

June 6, 2008
Lego

In 2006, Lego told Obligation that they would not be advertising on Channel One News. They have been true to their word up until this past month. Lego has been advertising a video game based on the new Indiana Jones movie. They wanted to build interest in the product before its June 3 debut....
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Channel One Down To 8,000 Schools

June 5, 2008
Channel One Down To 8,000 Schools

  During a conference call this afternoon, Alloy’s CEO Matt Diamond told listeners that Channel One was now in 8,000 schools. Five months ago, Channel One claimed 8,500 schools. This shows the loss of schools is continuing at an incredible rate of over 3 schools per day for the last five months. Obligation foresees...
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Don’t Blame It On Allergies

June 4, 2008
Don’t Blame It On Allergies

BusRadio routinely posts YouTube videos on their Busradio.com site for kids. Here’s a snapshot of their latest video. This one shows off the explicit-lyrics artist Fergie when she appeared on the Today Show. Of course, she didn’t sing a song containing profanity or alcohol references but this song is from a CD with a...
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Content Review Board

June 2, 2008
Content Review Board

  From a March 3, 2008 BusRadio press release: "BusRadio’s Web streaming adheres to the same strict standards as its daily bus programming. BusRadio editing standards far exceed those of commercial FM radio — by eliminating all inappropriate subject matter and lyrics from its broadcasts — while still playing songs that kids want to...
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Get Smart

May 28, 2008
Get Smart

Channel One News is back to its old dirty tricks. The new movie Get Smart is a remake of the old TV series. This movie will be filled with content that is age-inappropriate for the majority of Channel One’s audience. The "Get Smart’s Bruce and Lloyd" DVD is a spin-off from the movie. It...
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Green Day

May 23, 2008
Green Day

Lead singer Billie Joe Armstrong in the music video for the song American Idiot   BusRadio plays a nice little song from the American Idiot album.   BusRadio believes parents won’t care if they play songs from albums with Parental Advisory warnings.
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Hold That China Story, This Just In…

May 22, 2008
Hold That China Story, This Just In…

The actresses of Alloy’s Traveling Pants 2 greet students as they begin to watch Channel One News.   The beginning of Channel One News – May 13, 2008 (SOT: )
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Buckcherry

May 20, 2008
Buckcherry

Buckcherry’s lead singer Josh Todd probably can’t believe school districts are intentionally playing his music on school buses. This picture is taken off Busradio.com. The company says music played on the website is played on buses. The music on the website can be heard by elementary school students, so BusRadio can’t say they didn’t...
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“if this illogical decision is finalized”

May 19, 2008
“if this illogical decision is finalized”

It’s OK to write an angry email, but wait three days, reread it, make changes, then press "send." From Jim Metrock: In 2007, the Seminole County (FL) School District agreed to experiment with BusRadio. A committee was formed at a subsequent date to study various concerns about the radio program. Recently, the committee recommended...
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BusRadio Disaster In Seminole County May Have National Impact

May 17, 2008
BusRadio Disaster In Seminole County May Have National Impact

  http://www.wftv.com/video/16302993/index.html  
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Hinder

May 15, 2008
Hinder

This is the cover of "Extreme Behavior" by Hinder.   Be warned the following songs contain sexual content, profanity, and alcohol references. Don’t worry, NONE of the following lyrics were played on BusRadio. Why then put this stuff on our website? Read on. From the song "Get Stoned" You wear me out But it’s...
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7,776 > 2,000,000

May 12, 2008

  From Jim Metrock: Today, Channel One devoted their entire show to a new documentary film called Two Million Minutes. The film gets its title from the fact that when a student starts high school there are a little over 2,000,000 minutes in that four-year period before graduation. The question is how are American...
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