Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
From Jim Metrock: BusRadio allows children and anybody else (if they want to misrepresent their age) to become a member of BusRadio.com. I became a member and have been a member in good standing for months. I’m 58. Here are two other members of BusRadio.com who live in Texas. Let’s hope they don’t meet....
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News Release from Campaign for a Commercial-Free Childhood and Obligation July 30, 2008 Contact: Josh Golin (617.278.4172; jgolin@jbcc.harvard.edu) Jim Metrock (205.822.0080; jmetrock@obligation.org) For Immediate Release Advocates to Channel One: Stop Marketing Prescription Drugs to Children Advocates for children are demanding that Alloy Media and Marketing immediately remove ads for prescription drugs from its Channel...
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We did a double take when we saw this litter box recipe for kids. BusRadio’s Kitty Litter Cake goes right along with the filthy artists ( a, b, c, d, e, f, g, h, i, j, k ) BusRadio has promoted and played for school bus riders. Whether you see this cat box dessert...
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It appears that Channel One has dropped The Summer Show. We suspect a mercy killing. This short, 2-minute video was their feeble attempt to update kids on news stories over the summer. There is no link or mention of The Summer Show on Channelone.com’s homepage or on their "News" page. This is interesting since...
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BusRadio has presented so many different faces to the public that it is understandable for people to get confused about the nature of the company. The bottom line: BusRadio was created so the founders and the venture capitalists who have propped them up with millions of dollars will get rich making kids listen to...
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Everything is slow and lazy at Channel One News this summer. Hannah Van Winkle and her Channel One Summer Show are still missing. Channel One’s feeble attempt to use Ms. Van Winkle to update young people on currents throughout the summer has been a complete disaster – just like last summer. Instead of...
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Above is a snapshot we took of Channelone.com’s homepage on July 21, 2008. The banner ad at the top and the ad to the right are ads for two different PRESCRIPTION DRUGS. Pitching prescription drugs to teens and preteens marks a new and potentially dangerous turn for Channel One News. Although Channel One...
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Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik Published: June 25, 2008 YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. Programs like General Mills’ Box Tops for Education...
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Last year Channel One tried "The Summer Show" and the results were ugly. CLICK HERE. Now, Hannah Van Winkle is the face of the NEW and IMPROVED "Summer Show." Ms. Van Winkle is a new Channel One employee. In a terrible career move she left NBC for C1 – yipes! Hannah is the host...
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Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik Published: June 25, 2008 YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. Programs like General Mills’ Box Tops for Education...
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From Jim Metrock: As reported before, one of the members of BusRadio’s Content Review Board is Dr. Carl Batchelder. He is the Superintendent of the Woburn School District in Woburn, Massachusetts. Below is an email I sent to all Woburn school committee members. I thought I would have heard from at least one of...
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During a recent conference call with investment analysts, Alloy’s CEO Matt Diamond stated that 75% of Channel One’s “about 6 million” student audience watched Channel One News each day. That begs the question: what planet is Matt Diamond from? Mr. Diamond has probably never graced the doorway of a classroom that has a Channel...
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During a recent conference call with investment analysts, Alloy’s CEO Matt Diamond stated that 75% of Channel One’s "about 6 million" student audience watched Channel One News each day. That begs the question: what planet is Matt Diamond from? Mr. Diamond has probably never graced the doorway of a classroom that has a...
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In 2006, Lego told Obligation that they would not be advertising on Channel One News. They have been true to their word up until this past month. Lego has been advertising a video game based on the new Indiana Jones movie. They wanted to build interest in the product before its June 3 debut....
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During a conference call this afternoon, Alloy’s CEO Matt Diamond told listeners that Channel One was now in 8,000 schools. Five months ago, Channel One claimed 8,500 schools. This shows the loss of schools is continuing at an incredible rate of over 3 schools per day for the last five months. Obligation foresees...
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BusRadio routinely posts YouTube videos on their Busradio.com site for kids. Here’s a snapshot of their latest video. This one shows off the explicit-lyrics artist Fergie when she appeared on the Today Show. Of course, she didn’t sing a song containing profanity or alcohol references but this song is from a CD with a...
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From a March 3, 2008 BusRadio press release: "BusRadio’s Web streaming adheres to the same strict standards as its daily bus programming. BusRadio editing standards far exceed those of commercial FM radio — by eliminating all inappropriate subject matter and lyrics from its broadcasts — while still playing songs that kids want to...
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Channel One News is back to its old dirty tricks. The new movie Get Smart is a remake of the old TV series. This movie will be filled with content that is age-inappropriate for the majority of Channel One’s audience. The "Get Smart’s Bruce and Lloyd" DVD is a spin-off from the movie. It...
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Lead singer Billie Joe Armstrong in the music video for the song American Idiot BusRadio plays a nice little song from the American Idiot album. BusRadio believes parents won’t care if they play songs from albums with Parental Advisory warnings.
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The actresses of Alloy’s Traveling Pants 2 greet students as they begin to watch Channel One News. The beginning of Channel One News – May 13, 2008 (SOT: )
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Buckcherry’s lead singer Josh Todd probably can’t believe school districts are intentionally playing his music on school buses. This picture is taken off Busradio.com. The company says music played on the website is played on buses. The music on the website can be heard by elementary school students, so BusRadio can’t say they didn’t...
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It’s OK to write an angry email, but wait three days, reread it, make changes, then press "send." From Jim Metrock: In 2007, the Seminole County (FL) School District agreed to experiment with BusRadio. A committee was formed at a subsequent date to study various concerns about the radio program. Recently, the committee recommended...
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