A peek behind the curtain reveals Channel One News is shooting blanks. Subscription curriculum product is DOA. Few will pay for this amateurish effort.
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Does your school still have Channel One News?
Learn how to unplug
Posts Tagged ‘ c.j. kettler ’
The end of the line for Channel One News.
Houghton Mifflin’s Linda Zecher becomes new Queen of Classroom Junk Food Ads
From Jim Metrock: Since May 13 Channel One News has been under the control of Linda Zecher the CEO of Houghton Mifflin Harcourt. The arrangement for Channel One’s CJ Kettler to report directly to Ms. Zecher shows the closeness Zecher is to decision making at Channel One. When Houghton Mifflin Harcourt acquired Channel One,...
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Houghton Mifflin/Channel One plays dirty trick on First Lady
From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before. Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt. Why would any...
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An interview (of sorts) with Channel One’s CEO CJ Kettler
Channel One’s CJ Kettler gives first interview since 2012 hiring. Interviewer serves up powder puff questions for secretive executive. For the full interview click here. From Jim Metrock: How secretive is CJ Kettler? She didn’t want anyone to know she was hired to be CEO of Channel One. She had been in...
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“de minimis” again?
May 28, 2014 From Jim Metrock: I wrote this article 7 years ago. Primedia had just transferred Channel One News to Alloy Media and Marketing. Channel One’s owners, Primedia, admitted Channel One had little value. “De minimis” value if you will. I wonder how much value Channel One has added to itself in the years since being valued at...
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Channel One CEOs.
How can so few, lose so much, in so short a period of time? From Jim Metrock: In 1996 when I first found out about Channel One, David Tanzer was their CEO. David Tanzer 5 years David Tanzer was CEO during the Golden Age of Channel One (1993-1997). While the company...
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David Drucker – Senior Vice President of Sales
From Jim Metrock: I was writing about David Drucker, when the news broke about Channel One being acquired by Houghton Mifflin Harcourt. Mr. Drucker was hired last year to be the Senior Vice President of Sponsorship & Advertising Sales at Channel One. He was hired for the hardest. most challenging job in the...
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It’s May, time for Channel One News to promote raunchy Pretty Little Liars TV show to children.
From Jim Metrock: It is so easy to get sick of Channel One News. The company is constantly selling kids something. Often their ads don’t appear like ads. Channel One is a master at mixing news with advertising. On May 6, the classroom TV show Channel One News starts off with...
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More and more SunnyD junk drink ads on Channel One News
From Jim Metrock: Good grief. What is the problem with you Channel One News executives? There is an obesity crisis among American youth. Don’t you “news people” ever read a newspaper or watch the nightly news? Why in the world are you people continuing to pound schoolchildren with commercials for the high-sugar SunnyD drink? Another...
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CJ has some ‘splaining to do. Prank on youth health groups not funny.
First a junk food commercial. Then a message about healthier eating. From Jim Metrock: What was Channel One News CEO Ms. CJ Kettler thinking. She had to have known about the...
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