From Jim Metrock: In 2014 Linda Zecher wanted to acquire the remaining assets of Channel One News. People shook their heads. Channel One was a pariah among many American educators and parents. The company would not contribute much to Houghton Mifflin’s revenues and certainly not to its profits. Also surprisingly, Ms....
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Controversial Channel One News continues to promote their value-neutral philosophy. No absolutes at Channel One News. Nothing is right or wrong, nothing is acceptable or unacceptable. It all depends on what YOU think and the social context in which the decision is made. From Channel One’s Hall of Shame: Kids, do you...
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Jim Metrock: Channel One News is continuing to have difficulty attracting schools to their subscription service. Now the youth marketing company is offering a free two-week trial. Channel One would not be making this offer if schools were beating down their door to sign up.
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From Jim Metrock: Yes, those lovable, wannabe journalists at Channel One News are back. Well, not all of them – Maggie Rulli left months earlier. Are students excited about seeing their favorite on-air personalities back on their classroom screens? I don’t think so. As you see, in two days the Facebook post announcing, “Channel...
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“ANNOUNCEMENT: Channel One’s New York offices are moving this week. As of Monday, October 8th, we will be located at 1440 Broadway, 17th Fl., NY, NY 10018. Our new phone # is: 212-204-3700; Fax: 212-204-3960. All e-mails remain the same. Please make note of the change.” From Jim Metrock: That was 2001. Sinking revenues...
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From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
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From Jim Metrock: Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm. The summer months are a perfect time for schools to end their contract with Channel One. When a TV show is losing their audience, why hire more people?
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From Jim Metrock: Channel One’s on-air personality Maggie Rulli is leaving. Her last day was Friday, May 27. Ms. Rulli stayed too long at the controversial, in-school TV show. Her role was to be the pretty face to Houghton Mifflin Harcourt’s ugly commercial exploitation of school kids via their Channel One News subsidiary. Sadly she stayed with this...
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From Jim Metrock: Schools continue to show Channel One before school starts. Schools that are serious about academics will not allow Channel One News to interfere with their school day. The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
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Note: This post was originally published July 2, 2001. From Jim Metrock – Channel One can’t have it both ways. They run some anti-drug public service announcements and urge schools not to end their contract because these PSAs are so important to children, yet Channel One continues to advertise and promote movies that send...
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