Alloy’s Channel One News uses up class time to promote rock and rap artists to their captive audience of schoolchildren. Here is an ad for Butterfly Boucher that comes on before the commercial break. This sends a message that this isn’t an advertisement and that Channel One News believes this is a great singer...
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Alloy’s Channel One News is all about pushing the envelope with teens and preteens. Above you see three actors from Degrassi- The Next Generation opening Channel One’s show and giving their controversial TV show a plug.
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Channel One News vowed in the year 2000 to stop advertising PG-13 movies to middle school students. Now that Alloy Media and Marketing has taken over, Channel One News is relentlessly advertising PG-13 movies to all ages. Above is a banner ad running on Alloy’s Channel One News website on December 10, 2009. Children...
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Few parents know that Alloy’s Channel One News has a long history promoting MTV shows to preteens.
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Obligation can’t get Dr. Folkemer to answer our emails, so we put some words in his mouth. This is what we think this educator-turned-Kiddie Marketer would say. Dr. Folkemer is one of the few remaining executives at Alloy/Channel One News. He is certainly familiar with everything the company is advertising to teens and...
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Dustin Fitzharris – “highest level person at Channel One” From Jim Metrock: So I’m standing in front of the Channel One receptionist last week and I’m not getting anywhere. NO, I can’t see CEO Kent Haehl because “he is no longer with the company.” NO, I can’t see VP of Education Paul Folkemer...
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Channel One News is owned by Alloy Media and Marketing. Alloy bought Channel One to help promote Alloy’s other companies and web sites that market to teens and preteens. One site is Teen.com. This is a controversial website that helps introduce kids to the sex, drugs and drinking of Gossip Girl novels and...
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Channel One News has made the decision to begin advertising credit cards to teens and preteens. Last week ads for Discover Card appeared on Channel One’s web site. Obligation has written to Dr. Paul Folkemer, the current Senior Vice President of Education asking him if Discover Card commercials are running on the...
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Channel One News is advertising “The Secret Life of the American Teenager.” The advertising of course is deceptive as is usual with Channel One. Above is the banner ad that is currently running at the top of many pages on Channelone.com’s site. Channel One has cropped the picture of the girl. You can see...
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More and more schools are talking openly about how they have turned off Channel One News. This recent article from Oregon shows the main reason that Channel One can never return to its profitable glory years of 1994-1997. Schools have just “switched off.” Yes, they are using the Channel One equipment, but they...
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