From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit. Obligation, Inc. will be contacting these districts...
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From Jim Metrock: Skoollive exists to sell advertising in schools. They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
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From Jim Metrock: When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational. Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.
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From Jim Metrock: It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand. Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.” They are merely a target market. Below is a sponsored article paid for by Skoollive. Here Mr. Bruton gushes about the amount of money each teenager spends...
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SkoolLive On Forefront Of School Communication, Parent Engagement Program Partners with 150+ Schools To Facilitate Voting, Shoutouts, Enhanced Messaging SAN DIEGO, Oct. 11, 2016 /PRNewswire/ — SkoolLive, an innovative direct digital kiosk system installed in 150+ schoolsnationwide, today announced enhancements to augment school-to-student and parent-to-student communication. With more than 267,000 students in its network, SkoolLive’s kiosk is an...
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From Jim Metrock: It’s August 28, 2016. I checked Skoollive’s Facebook page. The latest post is dated May 17. (I’m assuming that is this year.) When it comes to its Twitter feed, the company is doing only slightly better. The most current tweet is May 27. It looks like the latest effort to...
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