Date Audience Schools Classrooms Documentation 1998 “more than 12,000” 1999 “more than 8 million” “more than 12,000” “440,000” 1999 “8.1 million teenagers” 2000 “over 8 million” “12,000” “400,000” 2002 “nearly 8 million teens” “over 350,000” 2003 “nearly 8 million” “nearly 12,000” July 2005 “over 7.7 million” “over 350,000” Dec. 20, 2005 “more than...
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In a recent web article, Channel One’s CEO Judy Harris responded to questions about Channel One’s long history of advertising junk food and soft drinks to students. She said junk food ads that Channel One continues to run are “balanced out” by feature stories about healthy eating and living. From the Parents Action web article: “Last year...
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We just found the above information on Forbes.com. This is incredible. It is an indication of the massive amounts of money Channel One News siphons off from public schools. Although he had a few other responsibilities, Jim Ritts’ main job was president of Channel One News. This report was for fiscal year 2004. A year that was not...
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Above: A scene from the movie Channel One advertised to middle school students. This is Angel. He has just taken off his wig. Angel is a drag queen, cross-dresser, transvestite (take your pick) and has a prominent role in Rent. Channel One News believes that this is appropriate content for middle school kids. Obligation doesn’t. In the movie, Angel...
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Imagine you could have eavesdropped on a conversation in the office of Channel One’s president Judy Harris a few weeks ago. The new sales VP takes a seat. [We don’t know who the new VP is since Kent Haehl, the longtime person at that spot resigned or was fired this summer. We will call the new person...
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PRIMEDIA press release: PRIMEDIA Names Judy L. Harris President & Chief Executive Officer of Channel One NEW YORK, NY (March 09, 2005) — PRIMEDIA, Inc. (PRM) The country’s leading targeted media company, today announced the appointment of Judy L. Harris as President & Chief Executive Officer of Channel One, the largest source of news and information for young people...
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Excerpts from Advertising Age magazine March 14, 2005 Channel One hits bump, losing ads and top exec In-school TV network often targeted by critics hurt as Kellogg, Kraft shy away due to kid obesity debate By Claire Atkinson Its equipment is badly in need of an upgrade, advertisers are fleeing, critics are declaring they want to put it...
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