From Jim Metrock: What you are about to read is taken directly from Channel One’s website (http://cdn.channelone.com/wp-content/uploads/2013/06/Channel-One-Network-Advertising-Policies-and-Guidelines2.pdf) Obligation did not change a word. The kiddie marketers at Channel One News wanted to boast to educators and parents that they did indeed have limits to what they would advertise to their captive audience...
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From Jim Metrock: Channel One News says they will not advertise high sugar/caffeine drinks. That’s kinda true and sort of a lie. So typical of this youth marketing firm. Check out these articles about Channel One’s sly way of giving Red Bull a lot of screen time in high schools and middle schools....
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From Jim Metrock: Red Bull is an “energy drink” that has been the target of criticism concerning the possible health risks associated with the caffeine and sugar drink. Channel One News is once again giving the drink some marketing time in American classrooms. Channel One doesn’t run a commercial for Red Bull, but they...
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Channel One News uses “news” stories to get Red Bull brand in front of students.Red Bull uses Channel One News to get the very youngest secondary school students interested in high-caffeine drinks. Check out: https://obligation.org/2011-02-02-how-channel-one-news-cleverly-advertises-redbull-energy-drink-to-middle-school-students News story today from NBC Miami: UM Study Says Energy Drinks Pose Serious Risk to Kids A study...
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On January 26, 2011 Channel One News had a feature story that had nothing to do with the news. It was a “Road To Glory” segment which is sponsored by the U.S. Army who airs recruitment ads on the program. This story is about how a stunt pilot named Kirby Chambliss who participates in...
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