Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Cleveland City Schools’ new slogan: Target Marketing Every Child, Every Day! Cleveland City Schools in Cleveland, TN have agreed to the placement of SkoolLive electronic billboards in all eight of its schools. School administrators have surprisingly OKed the placement of SkoolLive’s notorious electronic billboards in all of the system’s elementary schools. Cleveland City...
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SkoolLive brags about advertising debit cards to secondary school students. From Jim Metrock: It’s a bit unusual for a high school to actively encourage students to apply for a debit card. Not sayin’ it hasn’t been done before, but… the La Porte High School in Indiana (not the Texas school by the same name)...
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From Jim Metrock: This is a SkoolLive contract from Arizona. The lawyer who wrote this didn’t do a good job of proofreading. I cleaned up some grammar mistakes but left plenty. (I can’t complain too much about grammar mistakes. I make my share.) Bad grammar is the least offensive thing about this contract....
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From Jim Metrock: Contracts, like government regulations, are hard to read unless you break the contract down into smaller pieces. Since law school days I have always found it helpful to write out the clauses, phrases, and qualifying terms, something like I’ve done below in blue. When I do that, it makes the true...
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From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit. Obligation, Inc. will be contacting these districts...
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From Jim Metrock: Skoollive exists to sell advertising in schools. They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
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From Jim Metrock: When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational. Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.
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From Jim Metrock: It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand. Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.” They are merely a target market. Below is a sponsored article paid for by Skoollive. Here Mr. Bruton gushes about the amount of money each teenager spends...
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