From Jim Metrock: Today, Channel One devoted their entire show to a new documentary film called Two Million Minutes. The film gets its title from the fact that when a student starts high school there are a little over 2,000,000 minutes in that four-year period before graduation. The question is how are American...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
7,776 > 2,000,000
The Lazy News Channel
From Jim Metrock: This morning, May 5, I made this copy of Channelone.com’s home page. There is no news except for a few headlines racing across the screen on a blue background. Everything else is filler. "Play of the Week" is filler. "Project Prom" is filler. There are two contests which are promoting movies...
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Much Ado About Nothing
Press Release Source: Channel One Network Channel One Network Completes Roll-out of Digital Technology Delivers Enhanced Viewing Experience and Integration to Learning Environment Thursday May 1, 8:45 am ET NEW YORK–(BUSINESS WIRE)–Channel One Network, the preeminent news and content provider for teens reaching more than six million students in middle schools and high...
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2006 Coalition Letter
Click on image to read the full letter and the names of signers. Print out this brochure and show your school board and Superintendent that you are not alone in supporting commercial-free buses and classrooms.
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Webby Awards
From Channel One Network’s "About Us" page: "ChannelOne.com was named "Best Youth Site on the Web" by the Webby Awards, for delivering compelling daily news and public affairs content to teens." Anyone who knows anything about Channel One News knows their website Channelone.com has been a major problem over the years. Their website has...
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Channel One Walks Out On School Board Members
Channel One News personnel abandoned their booth at the 2008 NSBA exhibit hall. From Jim Metrock: I was very proud to have a booth at the recent National School Boards Association annual conference. The attendance in the exhibit hall had never been better. There were school board members from all over the...
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“Digital Clear” Is A Lie
Channel One’s NSBA display boasts of "digital clear" picture. From Jim Metrock: Channel One Network and their parent company Alloy Media and Marketing are purposefully misleading educators, school board members, school administrators and the general public with their claims of "digital clear" and "state-of-the-art digital video system." I have sent an email to Channel...
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When A Testimonial Isn’t A Testimonial
From Channel One’s “Testimonials” http://www.channelonenetwork.com/corporate/testimonials.html Dear Channel One: Our school district’s hands-on experience with Channel One has been extremely positive. We find the programming to be of the highest quality and our students benefit from their exposure to the daily current events broadcast. For many of these young people, this is their...
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NSBA Convention Big Success For Obligation
Obligation’s Pat Ellis hands out commercial-free classroom materials to appreciative school board members. From Jim Metrock: Our booth at the 2008 National School Board Association convention has been an outstanding success. The number of visitors to our booth has exceeded any other year we have been at the NSBA and the feedback has been...
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Documentation – 10 Reasons To Be Glad You Never Had Channel One News
Click here to download this brochure. (PDF format) Supporting information for "10 Reasons to be glad you never had Channel One News" 1 Using sex to sell in the classroom 1 Welcome To The NEW Channel One News Sex Up The Classroom! The Classroom Commercial (video) How Scummy Can...
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