Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
During a conference call this afternoon, Alloy’s CEO Matt Diamond told listeners that Channel One was now in 8,000 schools. Five months ago, Channel One claimed 8,500 schools. This shows the loss of schools is continuing at an incredible rate of over 3 schools per day for the last five months. Obligation foresees...
Read More »
Channel One News is back to its old dirty tricks. The new movie Get Smart is a remake of the old TV series. This movie will be filled with content that is age-inappropriate for the majority of Channel One’s audience. The "Get Smart’s Bruce and Lloyd" DVD is a spin-off from the movie. It...
Read More »
The actresses of Alloy’s Traveling Pants 2 greet students as they begin to watch Channel One News. The beginning of Channel One News – May 13, 2008 (SOT: )
Read More »
From Jim Metrock: Today, Channel One devoted their entire show to a new documentary film called Two Million Minutes. The film gets its title from the fact that when a student starts high school there are a little over 2,000,000 minutes in that four-year period before graduation. The question is how are American...
Read More »
From Jim Metrock: This morning, May 5, I made this copy of Channelone.com’s home page. There is no news except for a few headlines racing across the screen on a blue background. Everything else is filler. "Play of the Week" is filler. "Project Prom" is filler. There are two contests which are promoting movies...
Read More »
Press Release Source: Channel One Network Channel One Network Completes Roll-out of Digital Technology Delivers Enhanced Viewing Experience and Integration to Learning Environment Thursday May 1, 8:45 am ET NEW YORK–(BUSINESS WIRE)–Channel One Network, the preeminent news and content provider for teens reaching more than six million students in middle schools and high...
Read More »
Click on image to read the full letter and the names of signers. Print out this brochure and show your school board and Superintendent that you are not alone in supporting commercial-free buses and classrooms.
Read More »
From Channel One Network’s "About Us" page: "ChannelOne.com was named "Best Youth Site on the Web" by the Webby Awards, for delivering compelling daily news and public affairs content to teens." Anyone who knows anything about Channel One News knows their website Channelone.com has been a major problem over the years. Their website has...
Read More »
Channel One News personnel abandoned their booth at the 2008 NSBA exhibit hall. From Jim Metrock: I was very proud to have a booth at the recent National School Boards Association annual conference. The attendance in the exhibit hall had never been better. There were school board members from all over the...
Read More »
Channel One’s NSBA display boasts of "digital clear" picture. From Jim Metrock: Channel One Network and their parent company Alloy Media and Marketing are purposefully misleading educators, school board members, school administrators and the general public with their claims of "digital clear" and "state-of-the-art digital video system." I have sent an email to Channel...
Read More »
