From Jim Metrock: On the day that Channel One told kids to go see "Drillbit Taylor" – March 21 – I went to see it. I had sent CEO Kent Haehl and Education VP Dr. Paul Folkemer an email urging them to go see it also that day. ( I’m betting they didn’t.) The...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One Advertised Movie Promotes Teen Drinking
No “Happy Easter”
TONY: HEY GUYS, AN EARLY START TO THE HOLIDAY WEEKEND FOR MANY OF YOU MEANS AN EARLY CULTURECAST TOO! TONY: TODAY, IN CINCINNATI, OHIO, DELHI MIDDLE SCHOOL WILL HOST A 3 ON 3
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Drillbit Taylor
A child going to Channelone.com is greeted with this banner ad. The ad rotates through the three images below. Clicking on the ad takes the child to a contest entry form. There is no mention of the movie rating. From Jim Metrock: Today I discovered Channel One has a massive ad campaign...
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This Just In. Much Hoopla Over Brand Spanking New Website
The first part of each Channel One News show is devoted to short "hard news" reports. On March 12, Channel One pulled a fast one on students and teachers. Angela Hunter, the new Channel One News Executive Producer, did something sneaky. She slipped in a "hard news" story about a new website called Hulu....
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Paramount Wants Your Child’s Attention
Channel One turns classrooms over to Paramount Studios Actual still pictures of what students were forced to watch. On February 15, Channel One News ran a commercial for Paramount Studio’s "The Spiderwick Chronicles." The movie is rated PG which means it’s one of the less offensive movies advertised during the classroom channel’s 17-year history....
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Selling A Movie To Kids
Notice the small print for kids to read. Channel One’s executives are probably bent over laughing at this trick on kids. No child can read this on Channel One’s pathetically old TV sets. If you are aiming a contest at children you should take the time to explain the rules and fine print, but...
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Stealing – What A Fun Idea!
Kids, doesn’t this look like fun? From Jim Metrock: Since 1990, Channel One News has been quietly shaping the opinions and values of the students who are forced to watch the program. Over the years Channel One News has sent kids some very bad messages. For most of their history they advertised the...
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Revolving Door Spins At Channel One
Things continue to spiral downward for Channel One News. The company quietly hired Angela Hunter a former Channel One producer and camera person to be their newest Senior Vice President. She will be the Executive Producer. (With so few people left at Channel One’s headquarters, the term "Senior Vice President" is more for future...
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Paul “Dude, Where’s My Car?” Folkemer
Dr. Paul Folkemer is back. Press Release Source: Channel One Network Channel One Appoints Dr. Paul Folkemer SVP, Director of Education Thursday January 24, 8:55 am ET Position to Focus on the Delivery of Education Standards-Based News Content and Resources to Over Six Million Teens NEW YORK–(BUSINESS WIRE)–Channel One, the preeminent news...
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