Bus Radio company makes their pitch in Swansea BY VINAYA SAKSENA SWANSEA – The Swansea School Committee is considering an offer to introduce student-oriented radio programming for kids to listen to on the bus ride to and from school. At the school committee’s last meeting, a representative of the Bus Radio company, located in...
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Does your school still have Channel One News?
Learn how to unplug
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Pat Ellis: Pornography in Alabama schools and youth organizations?... -
An awful website gets buried. -
Tom Hanson
Pat Ellis: Pornography in Alabama schools and youth organizations?...
9/28/2022 Texas and Alabama parents share the same problem. The difference: Texas parents...
Tom Hanson
Channel One News had many on-air personalities who acted goofy. Tom Hanson is shown...
BusRadio Varies Contract
Mansfield, MA
Mansfield pulls plug on Bus Radio BY MICHAEL GELBWASSER / SUN CHRONICLE STAFF MANSFIELD — School officials have pulled the plug on Bus Radio, the latest commercial attempt to reach students — this time with a blend of music, advertising and public service announcements. The school committee Tuesday night, citing parents’ feedback, rescinded a...
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Nutley, NJ
In 2006 it is hard to imagine a school board that would seriously consider signing a contract with Channel One. Let’s hope the school board members will listen to the citizens who value education over marketing. from the Nutley Journal Channel One faces local residents By Roman J. Uschak, Staff Writer Wednesday,...
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Channel One’s Ralph Reed Defeated
Ralph Reed, Channel One’s longtime stooge, ran for Lt. Governor in Georgia. This week he was defeated by a relatively unknown state senator in the Republican primary. It was a race he should have easily won except for the friends he kept and the money he made from Indian tribes and the casinos they...
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Van Ness Square
The new home for what remains of Channel One’s programming staff. From Jim Metrock: It’s a long and brutal ride to the bottom for our friends at Channel One News. This week, I paid a visit to their new studio in Washington DC. I was underwhelmed, but not surprised. As a cost-cutting measure...
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Q: Who’s Driving BusRadio? A: Bob Davoli
Sigma Partners is a venture capital firm. They raise money and then invest it in new start-up companies. If the new companies become successful, they are often sold and Sigma makes a lot of money. Sigma gave BusRadio $4 million to get going. Robert Davoli is the partner who is in charge of BusRadio...
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Where Did All The Money Go?
From Jim Metrock: In 1999, the National Journal reported Channel One Network paid the Preston Gates lobbying firm in Washington DC $820,000. That figure represented only the first half of the year. That is a good example of the lavish spending habits of Channel One in the 90’s. This was the Golden Era...
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A Few Articles
Targeting Kids – BusRadio aims to bring commercials to Massachusetts school buses. by Maureen Turner – June 15, 2006 Valley Advocate The average American child sees 40,000 television commercials a year, psychologist Susan Linn reports in her 2004 book Consuming Kids: The Hostile Takeover of Childhood. That’s not including the countless other ads that...
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BusRadio
For most people a school bus is about safety. When I see a school bus, I automatically slow down. I want to give a school bus wide berth. I know – we all know – the importance of its cargo…schoolchildren…other people’s children. I think about the parents who walk their children to the bus...
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The Long Goodbye Begins
From Jim Metrock: In previous years, as Channel One News signed off for the summer, all the anchors would appear on the show together for a joyful "goodbye" to their captive student audience. One year, they all frolicked on the Santa Monica beach as they all talked about the stories they would cover in...
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Bureau Schools
If student produced news stories appear on a Channel One nationally broadcast program, shouldn’t the school that expended the costs in creating the content receive a portion of Channel One’s advertising revenue? Channel One News is asking students to help them develop program content for the 2006-07 school year. This week, the company...
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The Gatorade Channel (formerly Channel One News)
PepsiCo’s Gatorade is a long-time advertiser on Channel One News. We have previously reported* about the enormous amounts of time Channel One allows Gatorade to sell their product to preteens and teens. In addition to commercials, Gatorade sponsor’s the weekly “Play of the Week” which is nothing more than a long-form commercial. Now Channel One News is going even...
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Research
From Jim Metrock: Channel One News is the self-proclaimed “preeminent news and public affairs content provider for teens.” It has also called itself the “leading provider of news and educational programs in America’s secondary schools.” They have said their company will continue their ” mission of educating and informing teens.” Critics of Channel One have always said it is a...
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Neil Volz
Note to Channel One: Take more time hiring your lobbyists. From Jim Metrock: This is getting ugly. Team Abramoff was a group of lobbyists in Washington DC that could move heaven and earth for those who paid them enough money. Channel One and their parent company PRIMEDIA paid A LOT of money to Team Abramoff from 1999 to 2004. What did...
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Taking Back Sunday
Cali Carlin surrounded by the band Taking Back Sunday. Taking Back Sunday is the name of a rock band. Taking Back Sunday just released a new CD "Louder Now" on April 25. Taking Back Sunday needs teens and preteens to buy "Louder Now" their new CD. Taking Back Sunday’s management arranged for...
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Tony Rudy
A lobbyist tied to Jack Abramoff has pled guilty to conspiracy. Tony Rudy like “Casino Jack” Abramoff did work for PRIMEDIA and Channel One Network along with other firms. Rudy’s and Abramoff’s troubles don’t have anything to do with Channel One, but the public needs to know the type of people that Channel One hired to represent them on Capitol Hill, at...
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Fake Reporters Return to Channel One News
Channel One News offers a lot of opportunities to advertisers. Advertisers are able to craft their sales pitches in unique ways on Channel One. Advertisements can be made to look like news stories. We have reported before on the use of fake news reporters being used in Channel One commercials. This past Friday, during a special Town Hall meeting with...
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Will Fly Pen Fly Again On Channel One?
This is an update to our April 3 article "Dear Channel One, Please Stop Your Deceptive Advertising." Obligation filed a complaint about the Fly Pen computer commercial to the Children Advertising Review Unit (CARU) an industry-funded watchdog group. We said we would post their reply to our complaint when we received it. Here...
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Deconstructing Judy
Judy Harris’s carefully crafted comments get examined. Channel One CEO Judy Harris "messages" at the National Governor’s Conference. 2/26/06 What Channel One’s Judy Harris had to say. What Obligation’s Jim Metrock had to say. Ms. Harris introduced. Why is Ms. Harris here? Why I joined Channel One. That isn’t what you said...
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Channel One Makes The New York Times… But Not In A Good Way
To be mentioned in a front page newspaper story is a big deal. To be mentioned in a front page story in the New York Times is a really big deal. Yesterday, the Times reported on the modified soft drink pullout from schools. The deal does not affect Channel One’s ability to advertise junk drinks to children. “Gary Ruskin,...
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Enough Already
Channel One News has run numerous stories this school year highlighting athletes that have been named Gatorade Players of the Year in various sports. These reports have taken up tremendous amounts of educational time in schools that still have Channel One’s service. The main purpose of these stories is to sell more Gatorade to...
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-27%
Today PRIMEDIA announced their 1st quarter 2006 results. The revenue losses for Channel One are staggering. The past few years PRIMEDIA has separated out Channel One’s ad revenue. Up until that happened, the public had no idea how well Channel One was performing. We have posted below the quarterly results and company comments on Channel One. The fourth quarter of 2003...
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