To be mentioned in a front page newspaper story is a big deal. To be mentioned in a front page story in the New York Times is a really big deal. Yesterday, the Times reported on the modified soft drink pullout from schools. The deal does not affect Channel One’s ability to advertise junk drinks to children. “Gary Ruskin,...
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Does your school still have Channel One News?
Learn how to unplug
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Channel One Makes The New York Times… But Not In A Good Way
Enough Already
Channel One News has run numerous stories this school year highlighting athletes that have been named Gatorade Players of the Year in various sports. These reports have taken up tremendous amounts of educational time in schools that still have Channel One’s service. The main purpose of these stories is to sell more Gatorade to...
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-27%
Today PRIMEDIA announced their 1st quarter 2006 results. The revenue losses for Channel One are staggering. The past few years PRIMEDIA has separated out Channel One’s ad revenue. Up until that happened, the public had no idea how well Channel One was performing. We have posted below the quarterly results and company comments on Channel One. The fourth quarter of 2003...
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Channel One, Stop Your PepsiCo Gatorade Commercials
For the health of all the schoolchildren who are compelled to watch Channel One News under the threat of confiscation of their classroom TV sets, Obligation urges Channel One News to immediately terminate all advertising for Pepsico’s Gatorade. Obligation’s Jim Metrock said, "With the news today that soft drink companies are ending their...
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The Army Channel
The Army has been a major advertiser on C1N for years. On Friday, February 24, Channel One devoted half of its program to US Army-related content. During the first of two commercial breaks, students watch a very odd 30-second spot. Students don’t know what they are watching. The small “US Army” logo at the end of the commercial...
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Schools Get Smart
Spendora High School, TX before the first bell North Mason High School, WA made optional Bishop O’Reilly High School, PA shown in its entirety before students enter classrooms Avon Park Middle School, FL background noise for breakfast As Channel One News becomes more and more irrelevant, schools find more...
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Italian Trio
Jon Lovitz is a comedian. Apparently, so is Channel One’s CEO Judy Harris. It has to be a joke, right? Why else is comedian Jon Lovitz on the classroom TV screen? Channel One’s approval of this latest Subway ad wouldn’t make sense unless it was all a dirty joke played on students. At the first of this 2005-06...
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Duluth, GA
Duluth High School From: Jim Metrock: I was in Atlanta on other business today and decided during my free time to call on schools in and around Duluth. Channel One Network has a major office in Duluth (Greater Atlanta).You would think Channel One would have all the schools in the area sewn up. I was, however, expecting to find the...
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“They shot the boy in the head.”
From Jim Metrock: After ten years of reporting on the content on Channel One, I shouldn’t be shocked by anything they do. But I was today. This morning I received an email from a parent in Virginia. His 12-year-old daughter told him that she would rather read in the hallway rather than sit in her classroom and...
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A Day Without News
From Jim Metrock: Channel One News is a news show that promises a lot, but delivers little. In their press releases Channel One calls their own company " the preeminent news and public affairs content provider to teens." Nobody else calls them "preeminent" but America is a great country and you can pretty much...
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All-White Advisory Board
See the lineup at: http://www.channelonenetwork.com/corporate/bios/advisory_board/ From Jim Metrock: A few weeks ago, Channel One News announced the members of their “Advisory Board.” If you click on the link above you will come to the bios of each board member. They have several things in common. All the board members are teachers. Although some of them may be parents,...
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Reporter/Model
Channel One’s reporter C
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Notes From Chicago
8,000+ local school board members met at McCormick Place April 8-10 From Jim Metrock: For three days earlier this month, I manned Obligation’s exhibit booth at the National School Boards Association’s annual conference in Chicago. The sole purpose of the booth was to let school board members and superintendents know that they don’t have...
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The Death Of The Hacienda
Channel One News announced this week that they will close their Hollywood studio, often called "The Hacienda." The company will relocate the remaining production staff at an unidentified location in Washington, DC. Channel One’s public relations firm tried to spin this shocking news as a positive story, but it is clear Channel One News...
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Chicago Is My Kinda Town
8,000+ local school board members met at McCormick Place April 8-10 From Jim Metrock: Wow. What a thrilling time I have had in Chicago. Obligation had a booth at the National School Boards Association convention. I manned the booth by myself and was busy handing out information to board members and local superintendents from across the country....
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Dear Channel One, Stop Your Deceptive Advertising
Picture taken from the actual commercial Channel One aired in classrooms. Looks like regular paper. From Jim Metrock: Channel One News is now advertising the FLY Pentop Computer by LeapFrog. The ads are aimed at the very youngest in C1N’s captive audience (5th through 8th grade students). LeapFrog has struggled over the last few years....
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Incendiary Newscast Rocks Schools
Channel One’s Errol Barnett showcases teens who skip school to protest. From Jim Metrock: This week, I received a Google news alert that referred to an incident at an Arizona high school. I was in the middle of a project so I just glanced at the news article. This is the article: From the Arizona Daily...
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Buzzed
Who made the decision to air this in schools? From Jim Metrock: Before we go to the latest video, let’s give a go over a little history. Over and over again, year in and year out, I have witnessed Channel One News sending truly awful, irresponsible messages to young people about underage drinking. The message they send to their...
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Close Call For Ralph Reed And Channel One
Ralph Reed has been a paid consultant for Channel One since 1999. Texas district attorney cites 2-year statute of limitations No probe in Reed lobbying efforts By Jim Galloway COX NEWS SERVICE Monday, March 27, 2006 A Texas prosecutor on Monday announced he would not pursue misdemeanor criminal charges against Ralph Reed, a Republican candidate...
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Corpse Bride
Screen shot from Channel One News. This is not a commercial children would see at home. Movie studios are depending more and more on DVD sales to make a movie profitable. Tim Burton’s stop-action animated film Corpse Bride did well on its opening weekend back in September 2005 pulling in $20 million for a second place finish (Flight...
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More Empty Calories
Screen shot from Channel One News. It’s a full-scale advertising assault on school kids. Channel One News is pushing another sugared gum on its show. Wrigley’s needs more children to take up the chewing gum habit. That is why they are advertising on Channel One. The sugar in a stick of gum (2 grams) is not...
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Judy Harris Approves New Junk Food Ad Campaign
This picture is a composite of Ms. Harris speaking about “healthy messages” at the NGA meeting and a screen shot of a Juicy Fruit commercial that ran on C1N shortly after that meeting. We added the words that seem like something she would say. Days after Judy Harris, Channel One’s CEO and president, appeared before...
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