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“If It Proves To Be A Problem, We Will Sell It.”

December 14, 2005

Those are the words of Dean Nelson the Chairman and CEO of Channel One’s parent company, PRIMEDIA. What he is talking about is Channel One News. He said this at the Credit Suisse First Boston 2005 Global Week Conference held in New York City on December 6. You can hear his comments in full context at this link...
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Guest News Anchors

December 5, 2005
Guest News Anchors

From Jim Metrock: Those familiar with Channel One News know their strange practice of allowing actors and musicians to become official news anchors on their in-school TV show. It becomes stranger when Channel One’s news department violates its own published news standards and lets these guest anchors plug their latest TV show, movie, CD or whatever they need help...
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Nag Factor

November 21, 2005
Nag Factor

Screen shot of today’s commercial shown in middle and high schools.   It’s getting near Christmas and toy and game commercials are filling up Channel One’s’ ad spots. Companies like Nintendo like the captive audience that Channel One claims it can deliver. On today’s show, students watched a commercial that offers them a “free” video game if...
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Did Channel One’s Onerous Contract Injure Girl?

November 20, 2005

Student’s parents may sue over fainting incident By Amanda Falcone, Record-Journal staff WALLINGFORD — The parents of a Moran Middle School student are threatening to sue the Board of Education, claiming she fainted and hit her head after her teacher made her stand in a hot classroom in September. Taylor Nardi, 11, was watching News Channel One...
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Channel One President Made Over $1.7 Million In Compensation

November 17, 2005
Channel One President Made Over $1.7 Million In Compensation

We just found the above information on Forbes.com. This is incredible. It is an indication of the massive amounts of money Channel One News siphons off from public schools. Although he had a few other responsibilities, Jim Ritts’ main job was president of Channel One News. This report was for fiscal year 2004. A year that was not...
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Rome High School

November 15, 2005
Rome High School

From Jim Metrock: I’ve always liked Rome. Rome, Georgia, not Italy. (I’ve never been to Italy.) When I was in the wire business back in the 80’s, I had a lot of great customers in Rome. It’s a beautiful little town in a scenic part of northwest Georgia. So it was sad to come to Rome this...
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More On RENT

November 10, 2005
More On RENT

Above: A scene from the movie Channel One advertised to middle school students. This is Angel. He has just taken off his wig. Angel is a drag queen, cross-dresser, transvestite (take your pick) and has a prominent role in Rent. Channel One News believes that this is appropriate content for middle school kids. Obligation doesn’t. In the movie, Angel...
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And They Wonder Why Schools Are Turning Their TV Show Off

November 7, 2005
And They Wonder Why Schools Are Turning Their TV Show Off

From Jim Metrock: Today, Channel One News had a “special” news anchor share the duties with C1N regular Errol Barnett. The guest news anchor was Rosario Dawson. She has a mission being on Channel One this morning. Channel One would tell us that that mission is to help promote tolerance, to help students overcome their prejudices. There...
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C1 Offering School Employees “Stuff” To Help Advertiser

November 4, 2005
C1 Offering School Employees “Stuff” To Help Advertiser

Lawrence County (AL) Board of Education Code of Conduct for school employees. It may be because Channel One doesn’t have any educators on its staff. It may be because they never replaced Paul Folkermer as their one-time “Education VP.” (That was more window dressing than anything.) Or it may be because Channel One has never respected teachers. Anyway,...
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Ironic

October 29, 2005
Ironic

Added December 5, 2005 – Obligation has received several emails from PRIMEDIA, Channel One’s parent company, protesting our articles that state Channel One has “sold” news anchor positions to advertisers. The important parts of their correspondence are copied below. George Clooney was not a guest news anchor and was simply a guest plugging a movie. It is apparent now that...
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It’s All Falling Apart

October 27, 2005
It’s All Falling Apart

From Jim Metrock: On Monday, Primedia, the parent company of Channel One News, announce that it is considering splitting the company into two separate companies. One would contain the companies that have a bright future and solid earnings potential and the other would have the problem companies like Channel One News. Also, it was announced that CEO Kelly...
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Material Girls

October 26, 2005
Material Girls

Madonna is using taxpayers again to help Maverick, her record and movie company. Schoolchildren watched what appeared to be a public service announcement. It was a PSA but it included a shameless plug for a new Maverick movie co-produced by Madonna – the original “Material Girl.” Maverick is Madonna’s own record label and movie production company. It is a...
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FMNV

October 19, 2005
FMNV

The states of Texas and Alabama have gone on record asking Channel One News to refrain from advertising foods of minimal nutritional value (FMNV). The Texas Public School Nutrition Policy lists chewing gum as a FMNV. Yet Channel One News continues to not only run ads for chewing gum and bubble gum, but they are using their unique...
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Mission: Sell These Three Bottles To Students For $45

October 16, 2005
Mission: Sell These Three Bottles To Students For $45

Imagine you could have eavesdropped on a conversation in the office of Channel One’s president Judy Harris a few weeks ago. The new sales VP takes a seat. [We don’t know who the new VP is since Kent Haehl, the longtime person at that spot resigned or was fired this summer. We will call the new person...
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One Step Forward, One Step Back

October 13, 2005
One Step Forward, One Step Back

Subway has a delicious deal with Channel One News. Subway will buy regular ad time on the show and Channel One will mix Subway promotions into the “news” part of the program. Channel One is not suppose to do that. They are not to have sponsored segments of their show, but they have been fudging on their contract...
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Ritts Refuses To Remove Pro-Drug Elliott From Website

October 7, 2005

This is the first paragraphs of Channel One’s promotion of Missy Elliott and her new UPN TV show. Don’t be fooled by the “make an anti-violence spot” language. This is the “cover” Channel One uses to give their ad campaigns some respectability. Missy Elliott is a singer who revels in violence, raunchy sex and drugs and more drugs. Channel One’s...
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Friday, Oct. 7 – Dreamworks Day on C1N

October 7, 2005
Friday, Oct. 7 – Dreamworks Day on C1N

PRIMEDIA is Channel One’s parent company. They have contacted Obligation in November, 2005 and said that no money has ever been paid to Channel One for a guest anchor’s appearance. Obligation believes that what Channel One News is doing is wrong. It is unethical and violates journalism standards. We believe there is a quid pro quo for Channel One...
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Why Show This?

October 3, 2005
Why Show This?

On September 8, students saw a report on the rescue of an American hostage in Iraq. Channel One News could have told this story without video or even pictures. An anchor could have just looked in the camera and read the teleprompter just like they often do on other news stories. They had plenty of footage to choose...
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Pushing The Envelope With Preteens

September 28, 2005
Pushing The Envelope With Preteens

On Tuesday, September 13, students watched a violent ad for a new horror TV series called Supernatural. Above: (From the commercial shown in middle schools and in some fifth grade classrooms.) Those two marks on this man’s forehead are drops of blood. The students see one drop, then another. The man is seeing something...
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“New” Channel One Piles On The Terror

September 24, 2005
“New” Channel One Piles On The Terror

Here are several frames from a controversial new commercial running on Channel One News. (This was shown to high school students, middle school students as well as some fifth graders.) Channel One’s little horror film starts with a young couple in a parked car. Everything is very romantic until… The woman hears “something” outside the car. She turns...
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60%

September 23, 2005
60%

"Today we know very well cigarette smoking kills 4000 smokers, 50,000 nonsmokers and more important, we have strong data that smoking in the movies encourages kids to smoke," says Dr. Stanton Glantz, director of UCSF Center for Tobacco Control Research and Education. A new report by Commercial Alert shows that 6 out...
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Junk Food Ads Dominate 9/9/05 Show

September 9, 2005
Junk Food Ads Dominate 9/9/05 Show

On Friday, September 9, Channel One advertised two junk food products. Hubba Bubba Max bubble gum and Gatorade. Hubba Bubba is one of Wrigley’s sugary products. The commercial today was a new one featuring a polar bear who stuffs his face with Hubba Bubba bubble gum. The ad is a satire on the R-rated movie Fargo. Commercial content...
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