Commercial exploitation of Schoolchildren Hall of Shame: ...
A look back to 2023: Another bad idea in...
Where are they now?: Channel One’s Kent Haehl selling...
Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
The TV shows that are advertised on Channel One News are often as offensive as their advertised movies. We have reported on the ugly Starlet TV show that has being heavily promoted on Channel One this school year. The Parents Television Council is a great organization that challenges the toxic popular culture that surrounds...
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Screen shots from Channel One News April 2005 The new CEO of Channel One News is Judy Harris. Obligation has tried to contact Ms. Harris since she accepted the Channel One job. She does not return emails or phone calls. We are beginning to see why she is reluctant to talk. She is taking Channel One News...
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The WB Network is a major advertiser on Channel One News. This is real bad news for parents. The Starlet is an American Idol rip-off where the winner gets a contract with Warner Brothers. Why are taxpayers subsidizing Warner Brother’s marketing? Ask your school board member. If your community’s schools are still showing Channel...
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Click on picture for Channel One ad. Federal regulations prohibit the sale of certain foods, determined to be of minimal nutritional value, in the school foodservice area during meal periods. In Texas, chewing gum is considered a "food of minimal nutritional value" or a FMNV. So why is Texas and other states that have...
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Actual screen shot from Channel One News. They just don’t learn. Channel One can’t stay away from the junk. Wrigley Gum has used Channel One for over a decade to sell gum to preteens and teens. Now, in 2005, Wrigley is reintroducing a "classic" gum from about thirty years ago – Hubba Bubba Bubble...
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Judy Harris, the new Channel One CEO, is quickly establishing herself as a hard-nosed marketer, just like her predecessor Jim “Sugar Daddy” Ritts. When the Wall Street Journal ran a story several weeks ago about a new intense brand of Gatorade being introduced, Obligation wrote Channel One News and asked them to not advertised the new “Endurance Formula” Gatorade...
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It is time that the public gives Cingular a call, or better, a hand-written letter, telling them it is time to stop advertising on Channel One News. Cingular is easily one of the three largest advertisers on the failing in-school TV show. (The U.S. Government and Gatorade are the two others.) Cingular should be singled out as one...
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Food and ad industry warned to stop targeting children 06/04/2005 – Democrat Senator Tom Harkin yesterday sent a strong message to the food industry, saying that it must move swiftly to stop the advertising aimed at children that was creating a “botched” generation. His speech was given at a joint conference of the American Advertising Federation, the...
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Children watching Channel One News at school are now watching repeated commercials for Bubblicious bubble gum featuring NBA star LeBron James. At least three times each show, students are urged to go to Channelone.com. At this web site, students see banner ads for Bubblicious. Clicking on the banner ads immediately takes them to Bubblicious.com. Obligation’s president Jim Metrock said,...
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Students routinely see feature stories on Channel One News about teenagers with drug or alcohol PROBLEMS. Typically, the Channel One reporter will end the story looking at the camera and saying, "If you know someone with a drinking problem, visit Channel One.com." The executives who produce Channel One News clearly believe that occasional or...
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Note: Gatorade has been for over a decade, and is currently, a major advertiser on Channel One News. Each Friday, Channel One runs a long-form advertisement for the product called the "Gatorade Play of the Week." Students send in video clip of a sports play and then if their clip is chosen the school...
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Casino Jack Abramoff and Ralph Reed Don’t let the smiles fool ya. Masters of Sleaze by David Brooks Op-ed in the New York Times March 22, 2005 Down in the depths of the netherworld, where Tammany Hall grafters and Chicago ward heelers gather amid spittoons and brass railings, a reverential silence now spreads across...
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Each year Channel One News offers a chance for students to help produce one week of the program. This is called Student Produced Week (SPW). For months, Channel One wastes valuable time on their show to promote this event. This year they took a page from reality shows and had four students co-host the...
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Gary Boyes believes his daughter’s school should serve his daughter and other students, not Pepsi or Channel One. He has even sued Channel One in his home state of Oregon. He first made news for protesting his school district’s exclusive cola contract. This outrageous contract prevented his daughter from selling water to raise money...
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Before we explain the strange language above, how about a little quiz? Watch this video clip from the end of a Channel One show. The questions will pertain to what you read on the video clip. It will play at the actual speed students saw it in their classrooms. Obligation didn’t speed it up, honest. You can watch...
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From Screenit.com’s content review of Dodgeball (PG13) released 2004: SEX/NUDITY content includes: wIn a video promo for White’s gym, we see various close-up shots of shapely young women’s butts in small and tight-fitting shorts, as well as some shots of bulky male bodybuilders. wNecrophilia is listed as a genetic disorder. wWe see an old...
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01011110100010110000000000000000000000 From Jim Metrock: Last year, at an education conference I met several superintendents and principals who painted a dismal picture of Channel One and their maintenance contractor Convergent Media. TVs weren’t being maintained or replaced on a timely basis. Network problems were taking months to be fixed. The problems with Convergent will...
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PRIMEDIA press release: PRIMEDIA Names Judy L. Harris President & Chief Executive Officer of Channel One NEW YORK, NY (March 09, 2005) — PRIMEDIA, Inc. (PRM) The country’s leading targeted media company, today announced the appointment of Judy L. Harris as President & Chief Executive Officer of Channel One, the largest source of news and information for young people...
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Excerpts from Advertising Age magazine March 14, 2005 Channel One hits bump, losing ads and top exec In-school TV network often targeted by critics hurt as Kellogg, Kraft shy away due to kid obesity debate By Claire Atkinson Its equipment is badly in need of an upgrade, advertisers are fleeing, critics are declaring they want to put it...
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From today’s PRIMEDIA press release: “The Education Segment continued to experience advertising revenue declines in 2004, due largely to the performance of Channel One. The concern by certain advertisers about the obesity issue in schools caused them to stop or reduce advertising into schools. The decline was somewhat mitigated by a number of new advertisers that Channel One...
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If you have a child in secondary school and he or she wears glasses and he or she attends a school that still shows Channel One News, then your child is probably dreading the next Channel One program. For the last several weeks, Channel One has approved and aired a hard-hitting, insensitive commercial for Acuvue contact lens. The purpose...
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Last week, Alabama handed Channel One a major setback. The State Board of Education voted 5-1, with one abstaining, to recommend Channel One News refrain from advertising junk food, over-the-counter medicine, and movies that receive a rating based on sexual, violent, alcohol or drug content. Students were well served by this action. As other...
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