Students Remember More Ads Than News By CARLA K. JOHNSON The Associated Press Monday, March 6, 2006; 6:17 AM CHICAGO — Students remember more of the advertising than they do the news stories shown on Channel One, the daily public affairs program shown in 12,000 U.S. schools, a study has found. Students reported buying , or having...
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Does your school still have Channel One News?
Learn how to unplug
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Pat Ellis: Pornography in Alabama schools and youth organizations?... -
An awful website gets buried. -
Tom Hanson
Pat Ellis: Pornography in Alabama schools and youth organizations?...
9/28/2022 Texas and Alabama parents share the same problem. The difference: Texas parents...
Tom Hanson
Channel One News had many on-air personalities who acted goofy. Tom Hanson is shown...
Ethical Dilemma For Schools
Judy Harris Speaks
Channel One’s CEO Judy Harris Panel Discussion on Communicating Healthy Messages National Governor’s Conference, Washington, DC February 26, 2006 These ten video clips present every word spoken by Ms. Harris in the order she said them. It is impossible for us to put the video of the entire panel discussion on our site. Although...
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The Inevitable Fall
January 2, 2006 Part I From Jim Metrock: Channel One is done. It’s not “dead” but the American public does not need to wait for this controversial company to actually go out of business in order to celebrate. I have been following this company for ten years. There is little chance they can remain viable and reverse their...
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Using MLK To Sell Pepsi To Kids. This Is Pretty Low.
Pepsi sponsors Do-Something’s MLK Day message, or MLK Day is used to front for Pepsi’s return to classrooms. From Jim Metrock: I was working my way through January tapes of Channel One today when I was shocked to see Pepsi back on the show. It happened on January 5 and several other days...
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PRIMEDIA Reports Channel One 2005 Results
Yesterday’s press release from PRIMEDIA (Channel One’s parent company) didn’t have much to say about C1N: Channel One took significant steps in 2005. With the appointment of Judy Harris to CEO and President in April, the division has begun to broaden its revenue base and is developing partnership and sponsorship opportunities with corporations and...
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What’s Wrong With This Video?
Video from Channel One News – January 4, 2006 From Jim Metrock: Rich DeMuro lays out the Jack Abramoff scandal for the student audience. He mentions "clients" and "favors" but fails to disclose the connection between Abramoff and Channel One News. DeMuro’s employer was a major Abramoff client for many years. DeMuro probably...
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Baltimore Polytechnical Institute
Channel One anchor Seth Doane and Secretary of Education Margaret Spellings. From Jim Metrock: On Tuesday, February 14, Education Secretary Margaret Spellings appeared on Channel One. She was shown answering questions from high school students at Baltimore Polytechnic Institute. Channel One called this short "Q&A" session a "Town Hall" meeting. BPI is a...
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Why All The Olympic Stories? Channel One Has A Partner.
Channel One News is turning over huge portions of its daily "news" show to Olympic coverage. Why do that? After all, the NBC network is devoting a record 416 hours of broadcast time to the Games. Young people have an incredible amount of opportunities to watch this event if they so desire. Matter of...
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Channel One Messes With Texas
Feb. 10, 2006 Ex-Abramoff client subpoenaed in Republican fundraising probe Channel One’s parent donated to TRMPAC before education board’s vote on resolution By CLAY ROBISON and R.G. RATCLIFFE Copyright 2006 Houston Chronicle Austin Bureau AUSTIN – New subpoenas issued by Travis County prosecutors on Thursday cast light on a campaign contribution made by Primedia...
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Why Would An Internet Safety Expert Appear On Channel One?
From Jim Metrock: This is my email to Parry Aftab the executive director of WiredSafety.org. She appeared on a Channel One show that helped introduced millions of young people to Myspace.com an extremely dangerous site f not only for preteens but high school students. Ms. Aftab did respond to my email but it would...
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Top Story: Super Bowl
This is from Channel One’s February 6 transcript. The Super Bowl is the top story. Notice how Channel One tries to get some positive message from some of the football players. C1N believes that any feature story can be filler if it contains a "You can do it, kids" moment . The C1N reporter...
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What’s Wrong With This?
This video clip from Channel One will start with a recruitment ad for the Army and then go immediately into a feature story about a high school football player from Kentucky. Channel One News is cutting back on their news stories because they are too expensive to produce. Shooting footage like this is relatively cheap and requires little...
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Gov. Bob Riley sells out Alabama schoolchildren with help from Ralph Reed and Dax Swatek
Obligation, Inc. P. O. Box 26270 Birmingham, AL 25260 www.obligation.org For Release: January 30, 2006 Contact: Jim Metrock 205.822.0080 EDITORIAL MEMORANDUM: Did Governor Bob Riley Reverse Himself On Channel One To Benefit Adviser’s Client? Ralph Reed’s Secret Funding Of Dax Swatek’s Sham “Coalition.” In August 2003, Alabama Governor Bob Riley was on the verge of sending...
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Why Did Judy Harris Approve This Ad?
Gameboy commercial on Channel One News (taken from a middle school broadcast) From Jim Metrock: Pediatricians hate this type of ad. I know. I have shown similar Channel One ads to two committees of the American Academy of Pediatrics. One was the Public Education committee and the other the Council on School Health....
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Cingular Pitches $150 Cell Phone To Preteens
Cingular’s commercial on Channel One News. (taken from a middle school broadcast) During December 2005, Cingular Wireless ran their normal ads for wireless cell phone service and for their pay-as-you-go GO phones. In addition, they ran commercial in middle schools, as well as high schools, for the ROKR cell phone that utilizes Apple’s...
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One sandwich = 1,060 calories and 50 grams of fat
Why advertise this in classroom? Subway is one of the remaining advertisers on Channel One News. They also appear to be one of the more mean-spirited advertisers – or, at the very least, a very mischievous one. Subway sponsors segments on Channel One called “One Step To A Better Me.” These are short feature stories that promote better nutrition...
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Channel One News’s Angel Of Darkness
Disgraced lobbyist Jack Abramoff PRIMEDIA EMPLOYED LOBBYIST ABRAMOFF FOR CHANNEL ONE Controversial In-School Network Faced Several Legislative Threats January 11, 2006 By Ira Teinowitz WASHINGTON (AdAge.com) — Add Primedia to the list of media clients caught up in the Jack Abramoff lobbying disclosures. Mr. Abramoff’s guilty plea has sparked expectations that it would affect members of Congress, and...
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Our Class Stopped What We Were Doing For This?
On Friday, January 6, Channel One turned over a very large portion of their “news” segment to help their advertiser, the U.S. Army. The Army sponsors a high school all-star game every year. Incredibly, Channel One made this game their most significant “news” story of the day. Time yourself as you read these words out loud and then...
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“Casino Jack” Abramoff
Channel One’s disgraced lobbyist pleads guilty in D. C. today. Does Channel One have anything to worry about? Or will Channel One claim Casino Jack overcharged them like the Indian tribes? We will wait and see. One thing for sure – Channel One and Primedia wish they had never heard of Mr. Abramoff.
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Down, Down, Down, Down
Date Audience Schools Classrooms Documentation 1998 “more than 12,000” 1999 “more than 8 million” “more than 12,000” “440,000” 1999 “8.1 million teenagers” 2000 “over 8 million” “12,000” “400,000” 2002 “nearly 8 million teens” “over 350,000” 2003 “nearly 8 million” “nearly 12,000” July 2005 “over 7.7 million” “over 350,000” Dec. 20, 2005 “more than...
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The Jere Beasley Report
From Jim Metrock: Jere Beasley is easily the most prominent attorney in Alabama. He has built Beasley, Allen, Crow, Methvin, Portis and Miles into a 300-person, nationally renowned law firm. When Mr. Beasley speaks, people listen. He speaks monthly through the Jere Beasley Report. This is not a typical law firm newsletter. This is a major magazine that...
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“balanced out”
In a recent web article, Channel One’s CEO Judy Harris responded to questions about Channel One’s long history of advertising junk food and soft drinks to students. She said junk food ads that Channel One continues to run are “balanced out” by feature stories about healthy eating and living. From the Parents Action web article: “Last year...
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