From: Jim Metrock Let the good times roll! as they say in New Orleans. I have just come back from the 62nd National School Board Assn. convention in New Orleans. Obligation had a booth in the exhibit hall that urged school board members to remove Channel One from their schools. I was overwhelmed by...
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Images (Images Archive) All photos from Channel One News unless indicated. Above: Ten-year-olds through high school seniors watched in amazement in 2001 as a sultry singer in a skimpy two-piece outfit and see-through body netting grinds on Channel One News pushing Pepsi. This particular commercial ran many times. Just ONE commercial (30 seconds long)...
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From Jim Metrock: There is just so much stuff! We can’t keep up and we are falling farther behind. There are still reports we should write and publish concerning Channel One from the 2000-2001 school year! I had hoped that 2002 would be a year that Obligation would shift some of its resources to...
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Developing story: Madonna’s recording company, Maverick Records, is now a very significant advertiser on Channel One News. Channel One is running a major contest that is loaded with problems for teachers, principals and school boards. On Channel One’s web site the "top story" of the day, a Monday, was the introduction of this contest....
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NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. 1. Eligibility: Entrant must be a Channel One Network student between the ages of 11 and 18, and a legal resident of the 48 contiguous United States and the District of Columbia as of Sunday, March 17, 2002. Employees...
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OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. YOU MUST BE 13 YEARS OF AGE TO ENTER THE PROMOTION. 1. Eligibility: Entrant must be from a Channel One school, between 13-18 years of age, and a legal resident of the 48 contiguous United States and...
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From: <jimmetrock@mindspring.com> Date: Sat Mar 09, 2002 11:43:25 PM US/Central To: jmorris@channelone.com Subject: Apologize on air for using reporters to push products Dear Mr. Morris: Although I believe you should resign for allowing your young reporters to unethically do ads during the non-commercial part of Channel One News, I think it is much more...
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This is Derrick Shore. He is a Channel One reporter. He is proudly wearing a Columbia Sportswear jacket. We have already reported on his modeling of advertiser’s clothing during the Olympics. Shore is not a real journalist, so apparently it did not cross his mind that he was violating journalistic standards, but still he...
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When Channel One’s obituary is written, March 6, 2002 will surely be mentioned. Yesterday, after the second and last block of commercials, Channel One reporters did an extended commercial for Cingular Wireless cell phones – during the supposedly non-commercial part of the TV show. Obligation’s Jim Metrock said, "This is a shocker. To see...
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This video clip is from the introduction to the January 31 show. It is similar to every other day. What you will see when you click on the link to the QuickTime movie is what children in Channel One schools saw at the very beginning of Channel One News. Imagine you are a student...
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NBA Becomes First Pro Sports League to Ink Deal With Teen Network Channel One New York, March 27, 2001 – The National Basketball Association (NBA) and Channel One Network, a Primedia company (NYSE: PRM) and the number one source of news for America’s teens, have entered a multi-year agreement that will bring NBA players...
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The Wall Street Journal is reporting today that Primedia, Channel One’s partner company, has hired the investment banking firm of Allen & Co. to find a buyer or partner for Channel One. (WSJ 2/21/02, p.B6) Microsoft and McGraw-Hill have talked about partnering with Channel One but failed to reach an agreement. Obligation’s Jim Metrock said, “Channel One...
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One reason Channel One has been unsuccessful is it has always been insensitive to the special nature of its unique audience. Children as young as ten are in Channel One’s captive audience, yet Channel One delivers the same editorial content to middle school children as they do high school students. On January 22, Channel...
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Much to the chagrin of serious educators, Channel One has spent much of its show this month covering the Olympics. Whenever a daily show would be featuring a report from Salt Lake City, Channel One would begin the show with this graphic: This would alert students to be watching for what Derrick Shore would...
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Ken McNatt is a Pennsylvania high school student who is opposed to Channel One. He started a student organization opposing Channel One in his school. Last year, when Ken heard that a school in Woodward, OK was thinking about getting Channel One, he tried to warn them. This is his follow up letter to...
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From Jim Metrock: I have been watching Channel One since 1996. There has not been a show that has not made me very angry. As a conservative, as a parent, as a taxpayer – on many levels, this TV show is repugnant. The messages that Channel One sends our children about drugs really upset me. Channel One...
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Elektra Records needed more exposure for the fairly unknown group called Dakota Moon. Elektra had sunk a lot of money into this group that combines soul and rock. Their second CD "Looking For a Place To Land" had to do well and teens and preteens could be just the people to help make the...
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