The terrible tragedy in our country underlines one of the most serious problems with Channel One. Channel One officials have always considered sixth grade students the same as high school seniors. In order to maximize their profits, Channel One delivers the same "newscast" to middle schools as they do high schools. To Channel One,...
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Channel One executives shot themselves in the foot again. This time they may not recover. Channel One’s offer of $500 to school teachers if they sign up a school for Channel One has backfired on them.  State ethics officers, state attorneys general, and state superintendents in many states are now investigating Channel One. As of...
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Finally Channel One is putting their contract on their web site for the public to see. You can view their contract at www.channelonehelp.com.   In this version of their contract, Channel One no longer demands that at least 80% of all classrooms show their program. There is no minimum anymore. Does this change the...
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From Jim Metrock: I have just rented "The Adventures of Joe Dirt."  It is out in the video stores this week. Channel One first advertised this movie to children on April 11. Teachers stood by while the students in their classroom watched the commercials for this sick film. Obligation believes that it is unethical for a...
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From Jim Metrock: Channel One is hurting and few are feeling sorry for them. Let’s look at what has happened at this controversial Madison Avenue marketing company. 1. Long-time advertiser and business partner, Reebok, has left Channel One. Reebok and Channel One teamed up for the physical education version of Channel One called PE-TV. There was no...
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http://www.denverpost.com/Stories/0,1002,53%7E124314,00.html In an astonishing article by Eric Hubler, Denver Post education writer, it is clear that Channel One is in big trouble in Colorado with their offer to pay teachers for doing work for their company. The Colorado State Education Commissioner William Moloney called Channel One’s programming "pretty low-grade." Moloney calls Channel One’s effort "a...
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Today, Obligation and Commercial Alert joined together in the press release below. Several weeks ago, Channel One began an effort to use public school employees to help them document their viewership. Several contests were created to get their "key operators" (the librarians or classroom teachers that operates the Channel One equipment in each school) to...
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Earlier this year, Channel One advertised a series of extremely offensive movies. Teachers, who had no idea what they were showing to their students, became unpaid employees of Warner Brothers, 20th Century Fox and other movie studios. Here are some examples from just one of Channel One’s filthy movies. Head Over Heels PG13 March...
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From Channel One’s web site: "Starting September 24th, we’re giving you an all-access pass to about-to-break bands, as well as video and audio snippets of your favorite group’s latest CD before it’s in stores!" Channel One started out their new season of broadcasting by announcing that MORE rock and rap music was going to be...
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This coming school year could be even more outrageous than last year. The movie assault on children will most definitely continue. The melting of editorial content with advertising will escalate as Channel One fights to stay alive.. In July, Primedia’s CEO Tom Rogers bragged on a conference call with investment reporters and analysts that...
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High school and middle schools that are still under contract to Channel One should begin to fight back by refusing to allow Channel One "reporters" into their schools. Students should begin to understand that these young "reporters" for Channel One are using students to grab fame and big money. Since their audience is under...
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Go to our Channel One videopage and watch the Channel One "news" story on Alma Bryant’s much violated uniform policy. The principal is Ed Latham. He comes off as a buffoon who doesn’t know his policy is being violated by "everyone". Channel One reporter Tracy Smith was given run of the school to do her...
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First Channel One promised schools in the early 90’s that if they signed their schools up teachers would receive the Educators Channel along with Channel One News.  This "channel" was to be specially designed for teachers. It lasted a few years and then Channel One quietly killed it and few complained because the content was...
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Dr. Paul Folkemer tried for three years to convince the country thata pig was a peacock. He failed. He was hired in 1998 to create an educational facade around Channel One. He was a former school principal and wanted people to trust him when he said Channel One was an educational endeavor and not anadvertising...
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From Jim Metrock – Channel One can’t have it both ways. They run some anti-drug public service announcements and urge schools not to end their contract because these PSAs are so important to children, yet Channel One continues to advertise and promote movies that send the worse value messages to students, especially about drugs...
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  June 2001 – The United Methodist Church signs letter urging advertisers to remove their ads from the controversial Channel One TV show. From Jim Metrock: If you are a company trying to advertise to preteens and teenagers, you better not be caught advertising on Channel One. That is the message that a lot...
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Your guide to the Channel One gang: Jim Ritts is the latest president. Frederick Sawabini, formerly of MTV (Oh great!) is president of Sales & Marketing. Paul D. Folkemer, is Executive Vice President of Education Services. He is basically a PR man who has tried unsuccessfully for three years to create an educational facade...
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As many know, Channel One has tried to co-opt the fledgling media literacy/media education movement. A handful of media literacy experts have tried to make Channel One respectable. A new organization is forming June 22 in Austin, Texas. The Alliance for a Media Literate America is taking the place of the Partnership for Media...
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